Director, YouTube, Podcast & Patreon Operations at Chalene Johnson

Directed content strategy and operations for Chalene Johnson, a multi-million-follower health and wellness brand, owning the path from idea to publish across YouTube, podcast, and Patreon Grew the channel up 84% over the prior quarter in 90 days by owning packaging strategy across titles, thumbnails, and SEO descriptions Sustained 4.9% CTR and 8:19 average view duration through title and thumbnail testing and post-publish optimization, with individual videos reaching 677K to 2.3M views Lifted impressions 57% quarter over quarter by building the team’s AI-assisted research system: a Notion command center wired to Asana, Frame.io, Zapier, and Claude, plus the master prompt library used across Claude, vidIQ, and Gemini Codified production rules from performance data, including CTR thresholds for repackaging and retention-tested content formats, so the team could make packaging calls without escalation Hired and managed a distributed bench of editors and led the weekly editorial meeting with a cross-functional team

Director, YouTube, Podcast & Patreon Operations at Team Johnson, LLC

Directed content strategy and operations for Chalene Johnson, owning the path from idea to publish across YouTube, podcast, and Patreon. Drove channel growth by owning packaging strategy (titles, thumbnails, SEO descriptions), sustaining performance through title/thumbnail testing and post-publish optimization, and building an AI-assisted research system integrated across Notion/Asana/Frame.io/Zapier/Claude. Codified production rules from performance data to standardize packaging and repack decisions, and led weekly editorial meetings with a cross-functional team while hiring and managing a distributed editor bench.

Community Operations Coordinator at Circle

Supported a 10,000+ member global community with live programming, moderation, and content systems. Produced and hosted live events end to end (speaker sourcing and prep, run of show, recording, and video replays) and refined internal systems for moderation and member communications to maintain consistency as the community scaled.

Designed thumbnails for top-performing long-form videos and developed AI-enabled workflows to repurpose long-form episodes into blogs, newsletters, thumbnails, and video. Ghostwrote and edited copy in a public figure’s voice across email and blog, and later returned to direct broader content operations.

Social Media Director & Copy Editor at Podetize

Directed social and editorial strategy across the company’s owned channels and multiple client podcast brands, maintaining a distinct voice for each. Built repurposing systems and SOPs to turn long-form episodes into consistent multi-platform content for distributed teams, managed workflows in ClickUp, and edited client-facing copy to meet quality and discoverability standards.

Social Media Strategist & Content Producer at Freelance

Built a home goods brand’s TikTok presence, directing founder-led shoots on location and coordinating edits with an external agency Designed an affiliate program with custom tracking links and community-based incentives Managed multi-platform publishing for client brands across Instagram, TikTok, LinkedIn, Pinterest, and Facebook Produced and co-hosted podcasts across wellness, tech, commerce, and sustainability Build marketing roadmaps for founders and mission-driven brands covering competitor research, audience personas, channel strategy, and execution plans

Social Media Strategist & Content Producer at Independent

Built and managed multi-platform publishing and content production for client brands across Instagram, TikTok, LinkedIn, Pinterest, and Facebook. Directed founder-led TikTok shoots, coordinated edits with an external agency, designed affiliate tracking and community incentives, produced and co-hosted podcasts across wellness/tech/commerce/sustainability, and created marketing roadmaps for founder-led and mission-driven brands including audience personas, channel strategy, competitor research, and execution plans.

Founder & Content Creator at Eco-Vegan Gal

Built a video-first wellness and sustainability brand from zero, sustaining an engaged audience over 14 years across YouTube, blog, and social. Shot, edited, and published product reviews, recipes, and how-to content, and secured brand partnerships and affiliate relationships with CPG companies.

Studio Instructor & Mac Specialist at Apple (in-store training)

Taught software and led in-store training for six years, adapting sessions for first-time users through professionals.