Led website optimization programs and built the technical infrastructure for digital marketing at a legal AI startup through acquisition. Architected tag management systems, implemented privacy-compliant tracking, and optimized conversion paths using data-driven testing. Led optimization program for CoCounsel product pages, implementing 15+ A/B tests that improved conversion rates by 18% and reduced bounce rate by 14%. Built custom tracking to measure micro-conversions and identify optimization opportunities. Architected GTM migration serving 2M+ annual visitors, replacing legacy tracking with a centralized, privacy-compliant system. Reduced page load time by 22%, achieved 98% event tracking accuracy, and enabled advanced behavioral segmentation for optimization programs. Built dynamic behavioral tracking system for 100K+ case law pages using custom JavaScript and GTM, capturing intent signals (search patterns, 5+ page views, 3+ minute read depth) that powered user segmentation and inf

Senior Implementation Consultant at Merkle | Cardinal Path

July 1, 2019 - April 1, 2022

Implemented analytics and tag management systems for enterprise clients, translating business requirements into technical implementations using GA, Adobe Analytics, GTM, and Tealium. Built end-to-end analytics implementations: designed data layer schemas, wrote custom JavaScript for event tracking, configured tag management platforms, and validated implementations using debugging tools and browser testing. Developed custom e-commerce tracking solutions for global retailers, implementing cross-platform event tracking from product views through checkout, enabling granular funnel analysis and conversion optimization. Implemented GDPR/CCPA compliance strategies using consent management platforms (CMPs), server-side tagging, and tag governance frameworks to prevent unauthorized data collection. Led analytics integrations for major brands, defining technical requirements, building custom tracking frameworks, and ensuring accurate data collection aligned with business KPIs.

Senior Web Developer/Web Manager at CG Life — Chicago, IL

July 1, 2012 - May 1, 2018

Developed and maintained 35+ Drupal-based websites for a life sciences marketing agency, handling front-end and back-end development. Built client websites, landing pages, and web applications. Migrated legacy websites to modern, responsive platforms, improving performance, functionality, and user experience while maintaining business continuity. Collaborated with design and marketing teams to translate designs into functional websites, ensuring technical feasibility and alignment with business objectives.