I am a highly focused software engineer with experience in designing, programming, and testing Java-based software. I am organized, methodical, and detail-oriented, delivering reliable, well-structured code and solutions. With a strong background in SEO and web development, I develop and implement strategies to drive organic traffic and improve search engine rankings while building responsive and user-friendly websites. I thrive working closely with teams to enhance digital assets, integrate technical tools, and ensure seamless data synchronization for customers. Outside of my core responsibilities, I dedicate time to training and mentoring trainee web developers, continuously updating my skills in SEO trends and algorithm changes, and contributing to projects that improve user engagement, site speed, security, and overall web performance. My experience spans across digital marketing, web technologies, technical support, and system administration, enabling me to provide comprehensive solutions in multiple areas of IT and online presence.

Vijaya Lakmal Premarathna

I am a highly focused software engineer with experience in designing, programming, and testing Java-based software. I am organized, methodical, and detail-oriented, delivering reliable, well-structured code and solutions. With a strong background in SEO and web development, I develop and implement strategies to drive organic traffic and improve search engine rankings while building responsive and user-friendly websites. I thrive working closely with teams to enhance digital assets, integrate technical tools, and ensure seamless data synchronization for customers. Outside of my core responsibilities, I dedicate time to training and mentoring trainee web developers, continuously updating my skills in SEO trends and algorithm changes, and contributing to projects that improve user engagement, site speed, security, and overall web performance. My experience spans across digital marketing, web technologies, technical support, and system administration, enabling me to provide comprehensive solutions in multiple areas of IT and online presence.

Available to hire

I am a highly focused software engineer with experience in designing, programming, and testing Java-based software. I am organized, methodical, and detail-oriented, delivering reliable, well-structured code and solutions. With a strong background in SEO and web development, I develop and implement strategies to drive organic traffic and improve search engine rankings while building responsive and user-friendly websites. I thrive working closely with teams to enhance digital assets, integrate technical tools, and ensure seamless data synchronization for customers.

Outside of my core responsibilities, I dedicate time to training and mentoring trainee web developers, continuously updating my skills in SEO trends and algorithm changes, and contributing to projects that improve user engagement, site speed, security, and overall web performance. My experience spans across digital marketing, web technologies, technical support, and system administration, enabling me to provide comprehensive solutions in multiple areas of IT and online presence.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Advanced

Work Experience

SEO Specialist at Stalione Group
April 1, 2025 - Present
Develop and implement SEO strategies to drive organic traffic and improve search engine rankings. Perform keyword research, analyze performance data, create content optimization strategies, and conduct website audits to identify and solve technical SEO issues. Collaborate with content and development teams to ensure SEO best practices across digital assets. Implement link-building strategies, analyze competitors, and develop actionable insights. Additional responsibilities include training and mentoring trainee web developers, building responsive websites, integrating ERP systems, centralizing domains and email services on Cloudflare, and unifying website analytics with Matomo and search consoles.
Executive - Organic Marketing & Web Development at Infinite Business Ventures (Pvt.) Ltd.
March 31, 2025 - September 2, 2025
Led organic marketing efforts including SEO and keyword research, on-page optimization, link building, content strategy development, and social media management to boost traffic and customer engagement. Managed brand growth initiatives through influencer partnerships and outreach programs. Developed and maintained responsive WordPress, WooCommerce, and Shopify websites with focus on UI/UX, performance, security, and plugin/API integration. Handled IT technical support, system administration, network management, hardware/software maintenance, and project support for infrastructure upgrades and rollouts.
Web Developer at usmotorsjp.com, Tokyo
October 31, 2022 - September 2, 2025
Built and maintained WordPress, WooCommerce, and Shopify websites ensuring mobile responsiveness, fast loading, and high performance. Collaborated on UI/UX design, conducted usability tests, and applied feedback to enhance user experience and navigation. Integrated APIs and plugins for advanced functionalities including CRM and social media tracking. Set up analytics tools, created monthly performance reports, monitored site security, performed updates/backups, and resolved server or email configuration issues.

Education

Bachelor of Science (Honors) in Software Engineering at Java Institute for Advance Technology
January 1, 2018 - January 1, 2018
Online Learning Programme in Python at University of Moratuwa, Sri Lanka (CODL)
January 1, 2023 - January 1, 2023

Qualifications

Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - September 2, 2025
Coursera Technical Support Fundamentals
January 11, 2030 - September 2, 2025
Meta Introduction to Social Media Marketing
January 11, 2030 - September 2, 2025
Google Ads Fundamental
January 11, 2030 - September 2, 2025
Google Ads Search Certification
January 11, 2030 - September 2, 2025
Google Analytics Individual Qualification
January 11, 2030 - September 2, 2025
Google Ads Display Certification
January 11, 2030 - September 2, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Financial Services
    paper SafetySure.lk – Sri Lanka’s Trusted Online Safety Equipment Hub

    Client: SafetySure (by Protecto)
    Industry: Personal & Industrial Safety Equipment | eCommerce
    Website: safetysure.lk
    Project Duration: May 2024 – July 2024
    Official Launch Date: July 1, 2024

    Project Overview
    SafetySure.lk delivers high-quality personal and industrial safety products—from gloves and respirators to fire protection gear and signage—to organizations and individuals across Sri Lanka. I led the entire project, focusing on performance, usability, and trust—ensuring the platform embodies credibility while providing a fast and intuitive shopping experience.

    My Role
    Custom WooCommerce Store optimized for categories like Hand Protection, Fire Protection, Fall Protection, and Footwear

    UI/UX Design using Woodmart & Elementor, emphasizing trust and clear navigation

    Payment Gateway Integration with PayHere and Mintpay

    Performance Optimization via LiteSpeed Cache, CDN, and optimized media

    Technical SEO Setup with schema markup, optimized headings, meta tags, clean URLs, and XML sitemaps

    On-Page SEO targeting keywords like Safety Shoes Sri Lanka, Gas Masks Online, and Fire Extinguishers Sri Lanka

    Promotional Banners for new arrivals and safety campaigns

    Mobile-first Development for a seamless experience on all devices

    Results (within 3 months)
    130–150% organic traffic growth from targeted PPE keywords

    Page 1 rankings for Safety Shoes Sri Lanka, Gas Masks Sri Lanka, and Fire Extinguishers Online

    Improved conversions with enhanced filtering and streamlined checkout

    Key Features
    Mobile-first responsive layout

    Mega menu & structured categories

    Wishlist, compare, and quick-view features

    AJAX-powered smart search

    Advanced product filtering by category and usage

    Promotional banners for safety awareness campaigns

    Tech Stack
    WordPress (WooCommerce)

    Elementor + Woodmart Theme

    PHP, JavaScript, CSS

    LiteSpeed Cache & CDN

    Yoast SEO

    paper jp US Motors JP – Japan’s Trusted Exporter of New & Pre-Owned Vehicles

    Client: US Motors Co., Ltd., Japan
    Industry: Automotive Export (New & Used Vehicles)
    Website: usmotorsjp.com
    Project Duration: March 2022 – August 2023
    Official Launch Date: March 1, 2022

    Project Overview
    usmotorsjp is a renowned, family-owned dealership specializing in exporting high-quality new and pre-owned vehicles from Japan to markets worldwide. With a strong reputation for competitive pricing and exceptional customer service, the website was built to be streamlined, trustworthy, and user-friendly, supporting:

    Vehicle browsing and filtering

    Export inquiries and international customer support

    Brand positioning as a reliable global exporter

    My Role
    As the WordPress Developer & SEO Specialist, I worked full-time on the project for 1½ years, handling:

    Custom WooCommerce setup for vehicle inventory with advanced filters by make, model, year, and price

    Clean, intuitive UI/UX design using Elementor (or Woodmart) to showcase vehicles and simplify navigation

    Export inquiry form integration for generating leads from global customers

    Performance optimization with LiteSpeed Cache, CDN, and image compression for fast global loading

    Technical SEO including structured data, optimized meta tags, clean URLs, and multilingual readiness

    On-Page SEO targeting keywords like “Japanese car export,” “US Motors JP,” and “import used cars Japan”

    Promotional banners for offers, trust badges, and global shipping highlights

    Mobile-first responsive design for seamless browsing across devices

    Results (First 6 Months Post-Launch)
    Significant increase in organic visibility for export-related keywords

    Higher lead generation through optimized inquiry forms

    Enhanced user trust and engagement, reducing bounce rates among international visitors

    Key Features
    Mobile-responsive interface

    Advanced vehicle search & filtering

    Inquiry and export quote request system

    Attractive promotional banners

    SEO-optimized for global reach

    Tech Stack
    WordPress

    Elementor

    HTML, CSS, JavaScript, PHP

    LiteSpeed Cache + CDN

    Yoast SEO