I'm an accomplished and versatile Senior Marketing Leader with CIM qualifications. I bring extensive expertise in spearheading strategic marketing campaigns across diverse product portfolios, driving ATL marketing, targeted customer initiatives, and media planning. I excel at leading teams, collaborating across functions, and delivering innovative marketing solutions that yield tangible results. I am committed to building cross-functional synergies to meet business objectives and drive growth.…

William Doyle

I'm an accomplished and versatile Senior Marketing Leader with CIM qualifications. I bring extensive expertise in spearheading strategic marketing campaigns across diverse product portfolios, driving ATL marketing, targeted customer initiatives, and media planning. I excel at leading teams, collaborating across functions, and delivering innovative marketing solutions that yield tangible results. I am committed to building cross-functional synergies to meet business objectives and drive growth.…

Available to hire

I’m an accomplished and versatile Senior Marketing Leader with CIM qualifications. I bring extensive expertise in spearheading strategic marketing campaigns across diverse product portfolios, driving ATL marketing, targeted customer initiatives, and media planning.

I excel at leading teams, collaborating across functions, and delivering innovative marketing solutions that yield tangible results. I am committed to building cross-functional synergies to meet business objectives and drive growth.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Marketing Manager – Sky Sports at Sky
October 1, 2024 - Present
Direct strategic annual planning across multiple Sky products, develop integrated marketing strategies, and execute plans. Lead a marketing team, manage cross-functional stakeholders across Trading, Commercial, Propositions, Content and Marketing, own the full-team budget, and drive team development and upskilling.
Senior Marketing Manager – Sky VIP at Sky
January 1, 2023 - October 1, 2024
Directed TTL campaigns for Sky VIP, partnering with cross-functional teams to drive prospect acquisition, customer engagement, and loyalty; responsible for budget planning and performance optimization.
Marketing Manager – Sky VIP at Sky
May 1, 2021 - January 1, 2023
Led Sky VIP marketing initiatives, planning and executing campaigns across multiple channels; collaborated with Trading and Commercial to align with business goals.
Marketing Manager – Sky TV at Sky
November 1, 2020 - May 1, 2021
Delivered end-to-end marketing campaigns for Sky TV, overseeing strategy, planning, and execution across TV, digital, and print channels to support commercial targets.
Media Manager – Sky TV at Sky
February 1, 2019 - November 1, 2019
Managed media planning and buying for Sky TV campaigns, optimizing multi-channel spend and performance.
Marketing Graduate Scheme at Sky
August 1, 2017 - February 1, 2019
Rotational program focusing on marketing strategy, consumer insights, and campaign execution across Sky products.
Industrial Placement – PG Tips at Unilever
July 1, 2015 - July 1, 2016
Industrial placement supporting marketing activities, trade marketing, and campaign development for PG Tips.

Education

Diploma in Marketing – Affiliate Studying Level at Chartered Institute of Marketing
August 1, 2018 - May 20, 2026
BA Marketing Management – 2:1 at Northumbria University
September 1, 2013 - May 1, 2017
A Levels at Bolton School Boys’ Division
September 1, 2006 - June 1, 2013

Qualifications

Diploma in Marketing – Affiliate Studying Level
August 1, 2018 - May 20, 2026

Industry Experience

Media & Entertainment, Telecommunications, Professional Services, Retail, Software & Internet

Skills

Experience Level