I’m a Creative Designer and Market Strategist with 10+ years delivering brand systems, data-informed visual storytelling, and user-centered digital experiences across ecommerce, fintech, web3, and technology. I translate complex ideas into clear, compelling experiences and scalable design systems that drive engagement and growth. Collaborative by nature, I lead remote teams, mentor designers, and partner with product and marketing to deliver brand-aligned experiences that resonate globally while staying lean on resources.…

Williams Osaze

I’m a Creative Designer and Market Strategist with 10+ years delivering brand systems, data-informed visual storytelling, and user-centered digital experiences across ecommerce, fintech, web3, and technology. I translate complex ideas into clear, compelling experiences and scalable design systems that drive engagement and growth. Collaborative by nature, I lead remote teams, mentor designers, and partner with product and marketing to deliver brand-aligned experiences that resonate globally while staying lean on resources.…

Available to hire

I’m a Creative Designer and Market Strategist with 10+ years delivering brand systems, data-informed visual storytelling, and user-centered digital experiences across ecommerce, fintech, web3, and technology. I translate complex ideas into clear, compelling experiences and scalable design systems that drive engagement and growth.

Collaborative by nature, I lead remote teams, mentor designers, and partner with product and marketing to deliver brand-aligned experiences that resonate globally while staying lean on resources.

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Skills

Experience Level

Language

English
Fluent
French
Beginner

Work Experience

Senior Creative Design Director | AI Strategist at Meaningful Gigs
April 1, 2023 - Present
Managed a remote creative team of 6 to execute integrated BTL and ATL campaigns for both B2B and B2C clients. Spearheaded AI-enhanced design strategies that increased client acquisition by 35% and global brand awareness. Directed multidisciplinary teams to deliver high-impact campaigns improving engagement by 20% and optimizing the sales funnel by 15%. Built scalable design systems and AI workflows reducing delivery time by 40%, while mentoring junior designers. Produced brand-aligned content across digital, print, and motion platforms leveraging tools such as Figma, InVision, and Cinema 4D.
Senior Creative Design Director
June 30, 2023 - August 14, 2025
Reported to management and C-level stakeholders to define brand strategies and manage a distributed team of 8 designers, developers, and marketers. Led creative strategy for global clients combining visual storytelling, UX/UI, and data to increase user engagement and business growth. Developed email campaigns improving open rates by 20% and click-through rates by 15%. Conducted user research and testing to optimize flows and product experience, redesigning key landing pages to increase conversions by 15%. Created operational materials to drive learning and process improvement.
Design Director | AI Strategist (Consultant) at Omini Options
December 1, 2020 - June 29, 2023
Collaborated with founders to execute BTL and ATL campaigns boosting customer engagement by 25% and conversions by 20% through VFX, motion graphics, and AI-driven strategies. Led iterative prototyping with Figma reducing development time by 25%. Conducted design critiques ensuring consistency and UX/UI best practices adherence. Directed design sprints and usability testing improving user success rates by 18%. Applied AI tools and user research to enhance usability and business results.
Lead Design | Motion Graphic | Illustrator/Lottie Artist at Carbon Digital Bank
November 30, 2021 - August 14, 2025
Led design and execution of visual assets and motion graphics for Carbon Zero launch, increasing user subscriptions by 35%. Designed industrial-grade design systems and Lottie animations supporting UI/UX flows and boosting user interaction. Created campaign visuals for Carbon Digital Card, contributing to over 260,000 cards issued within 90 days. Partnered with product teams to refine onboarding flows reducing drop-off rates by 18%.
Creative Design & Copywriter at Spencerzill
June 30, 2020 - August 14, 2025
Designed and delivered integrated marketing assets for print and digital supporting brand development and performance marketing. Created visual and written content including brand identity systems, brochures, infographics, newsletters, and ads for B2B and B2C campaigns. Developed campaign assets in partnership with sales and marketing improving lead conversions by 14%.
Creative Design Team Lead at Geely Automotive
October 31, 2020 - August 14, 2025
Managed a 7-member creative team across China and Nigeria specializing in motion design, VFX, 3D modeling, illustration, and video editing. Directed concept development and execution of digital campaigns, TVCs, documentaries, and marketing content to boost engagement and brand ROI. Produced 3D, VFX, and motion content enhancing brand equity and collaborated with cross-functional teams to revitalize brand narratives and increase product perception. Oversaw redesign of dealership promotional materials improving customer engagement by 22%.
Senior Creative Design Director at Consultant (Remote, Lagos, Nigeria)
June 30, 2023 - August 14, 2025
Reported to management and C-level stakeholders managing distributed teams to define brand and creative strategies. Led creative strategy for global clients, digital products, and marketing campaigns using visual storytelling, UX/UI best practices and data. Developed email marketing campaigns with notable open and click-through rate improvements. Conducted user research to optimize user flows and product experience. Collaborated cross-functionally to redesign landing pages boosting conversions by 15%. Produced operational runbooks and training materials to improve processes.
Design Director | AI Strategist (Consultant) at Consultant (Remote, Lagos, Nigeria)
June 30, 2021 - August 14, 2025
Collaborated with founders and senior leadership on BTL and ATL campaigns achieving a 25% increase in customer engagement and 20% rise in conversions using VFX, motion graphics, and AI-driven creative strategy. Led iterative prototyping with Figma reducing development time by 25%. Conducted design critiques ensuring consistency and adherence to UX/UI standards. Directed design sprints within Design Thinking achieving a 50% reduction in user errors and 18% task success improvement. Applied AI tools and research to enhance usability and business outcomes.
Visual Effect Artist | Graphics / Motion Designer at Universal Music Group (Remote, Lagos, Nigeria)
October 31, 2020 - August 14, 2025
Produced high-impact visual effects, motion graphics, and brand storytelling for music videos and multimedia campaigns, boosting artist identity and visibility. Conducted market analysis and audience research to shape content strategy increasing social media and streaming engagement. Collaborated with artists and producers to develop compelling visuals supporting music releases and live performances enhancing fan engagement.
Creative Design & Copywriter at Spencerzill (Remote, Lagos, Nigeria)
June 30, 2020 - August 14, 2025
Designed integrated marketing assets across print and digital supporting brand development and marketing strategies. Created visual and written content including brand identity systems, brochures, infographics, newsletters, and digital ads for B2B and B2C campaigns. Developed brand communication strategies improving audience engagement and lead conversion rates by 14%. Worked with sales and marketing teams on targeted campaigns.
Senior Creative Design Director | AI Strategist at Meaningful Gigs
April 1, 2023 - Present
Managed a remote creative team of 6, collaborating with founders and senior leadership to execute integrated BTL and ATL campaigns for B2B and B2C brands. Spearheaded AI-enhanced design strategies that increased client acquisition by 35%, boosted global brand awareness, and optimized sales funnels. Developed scalable design systems and AI workflows reducing project delivery time by 40%, while producing high-conversion content across digital, print, and motion platforms.
Senior Creative Design Director (Freelance / Consultant)
June 30, 2023 - August 20, 2025
Led end-to-end creative strategy for global clients across digital products and marketing campaigns, combining visual storytelling, UX/UI best practices, and performance data. Developed data-driven email marketing campaigns that increased open rates by 20% and click-through rates by 15%. Created user personas and conducted user testing to optimize product experience and user flows.
Design Director | AI Strategist (Consultant)
June 30, 2021 - August 20, 2025
Partnered with founders and leadership to execute BTL and ATL campaigns achieving notable increases in customer engagement and conversions through VFX, motion graphics, and AI-driven strategies. Led iterative prototyping using Figma and rapid wireframing, reducing development time by 25% and enhancing collaboration across product, engineering, and marketing teams. Directed design sprints and workshops that improved usability and task success rates.
Visual Effect Artist | Graphics / Motion Designer at Universal Music Group
October 31, 2020 - August 20, 2025
Produced high-impact visual effects and motion graphics for music videos and promotional campaigns, enhancing artist identity and increasing audience engagement across social media and streaming platforms. Collaborated closely with creative teams and artists to develop compelling multimedia content supporting music releases and live performances.
Lead Design | Motion Graphic | Illustrator/Lottie Artist at Carbon Digital Bank
June 30, 2020 - August 20, 2025
Led design and execution of visual assets and motion graphics for product launches, contributing to a 35% increase in user subscriptions. Developed industrial-grade design systems and Lottie animations to support UI/UX flows, significantly boosting product engagement and reducing onboarding drop-off rates.
Creative Design & Copy writer at Spencerzill
November 30, 2021 - August 20, 2025
Designed and delivered integrated marketing assets including print and digital platforms for brand development and performance marketing. Created brand identity systems and campaign assets that enhanced audience engagement and improved lead conversion rates by 14%. Collaborated with sales and marketing teams to achieve targeted campaign success.
Creative Design Team Lead at Geely Automotive
June 30, 2021 - August 20, 2025
Led a 7-member multidisciplinary creative team across China and Nigeria, specializing in motion design, VFX, 3D modeling, and video editing. Directed brand-aligned digital campaigns, TVCs, documentaries, and marketing content to improve brand equity and campaign ROI. Oversaw dealership promotional material redesign, increasing customer engagement by 22%.
AI Data Annotator | Model Evaluator at Turing (via Google Project)
March 1, 2025 - November 1, 2025
Annotate and evaluate AI- and human-generated images to improve multimodal model performance, apply rubrics to assess prompt fidelity, technical quality, composition, safety, and compliance; identify recurring flaws and contribute to failure-mode libraries; collaborate within a distributed annotation team with high inter-rater agreement.
Senior Creative Design Director | AI Strategist at Meaningful Gigs
March 1, 2024 - November 1, 2024
Led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands; built scalable design systems and AI-integrated workflows; mentored junior designers and improved project delivery time by 40% and overall efficiency.
Visual Effect Artist | Graphics / Motion Designer at Universal Music Group
January 1, 2023 - February 1, 2024
Led visual effects, motion graphics, and brand storytelling for music videos and campaigns; conducted market and audience research to shape content strategy; collaborated with artists and producers to boost engagement and reach.

Education

Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 14, 2025
Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 14, 2025
Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 20, 2025
Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 20, 2025
Bachelor's of Science at University of Port Harcourt
January 11, 2030 - August 20, 2025
Bachelor of Science (BSc) at University of Port Harcourt
January 11, 2030 - December 1, 2025
Google UX Design Certificate at Google
January 11, 2030 - December 1, 2025
Adobe Certified Expert at Zero To Mastery Academy
January 11, 2030 - December 1, 2025
Certified User Interface / User Experience Designer at Interaction Design Foundation
January 11, 2030 - December 1, 2025

Qualifications

Adobe Certified Expert
January 11, 2030 - August 14, 2025
Zero To Mastery Academy : Design
January 11, 2030 - August 14, 2025
Google UX Design Certificate
January 11, 2030 - August 14, 2025
Interaction Design Foundation : Certified User Interface / User Experience Designer
January 11, 2030 - August 14, 2025
Adobe Certified Expert
January 11, 2030 - August 14, 2025
Google UX Design Certificate
January 11, 2030 - August 14, 2025
Certified User Interface / User Experience Designer - Interaction Design Foundation
January 11, 2030 - August 14, 2025
Adobe Certified Expert
January 11, 2030 - August 20, 2025
Google UX Design Certificate
January 11, 2030 - August 20, 2025
Certified User Interface / User Experience Designer - Interaction Design Foundation
January 11, 2030 - August 20, 2025
Adobe Certified Expert, Zero To Mastery Academy: Design
January 11, 2030 - August 20, 2025
Google UX Design Certificate
January 11, 2030 - August 20, 2025
Interaction Design Foundation: Certified User Interface / User Experience Designer
January 11, 2030 - August 20, 2025
Adobe Certified Expert, Zero To Mastery Academy: Design
January 11, 2030 - August 20, 2025
Google UX Design Certificate
January 11, 2030 - August 20, 2025
Certified User Interface / User Experience Designer, Interaction design foundation
January 11, 2030 - August 20, 2025
Design Director | Strategist (Consultant)
December 1, 2022 - January 31, 2023

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Other, Retail

Skills

Experience Level