I am a performance-led creative leader with 10+ years driving scalable DTC growth across paid media, e-commerce, and brand systems. I build and lead high-performing creative teams, develop conversion-focused frameworks for paid social, and balance brand storytelling with direct-response outcomes across global markets. I excel at transforming complex ideas into clear, compelling experiences that elevate brands and connect with audiences worldwide. I have led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands, built scalable design systems and AI-integrated workflows, and mentored junior designers to grow their careers.…

Williams Osaze

I am a performance-led creative leader with 10+ years driving scalable DTC growth across paid media, e-commerce, and brand systems. I build and lead high-performing creative teams, develop conversion-focused frameworks for paid social, and balance brand storytelling with direct-response outcomes across global markets. I excel at transforming complex ideas into clear, compelling experiences that elevate brands and connect with audiences worldwide. I have led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands, built scalable design systems and AI-integrated workflows, and mentored junior designers to grow their careers.…

Available to hire

I am a performance-led creative leader with 10+ years driving scalable DTC growth across paid media, e-commerce, and brand systems. I build and lead high-performing creative teams, develop conversion-focused frameworks for paid social, and balance brand storytelling with direct-response outcomes across global markets.

I excel at transforming complex ideas into clear, compelling experiences that elevate brands and connect with audiences worldwide. I have led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands, built scalable design systems and AI-integrated workflows, and mentored junior designers to grow their careers.

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Skills

Experience Level

Language

English
Fluent
French
Beginner

Work Experience

Senior Creative Design Director | AI Strategist at Meaningful Gigs
April 1, 2023 - Present
Managed a remote creative team of 6 to execute integrated BTL and ATL campaigns for both B2B and B2C clients. Spearheaded AI-enhanced design strategies that increased client acquisition by 35% and global brand awareness. Directed multidisciplinary teams to deliver high-impact campaigns improving engagement by 20% and optimizing the sales funnel by 15%. Built scalable design systems and AI workflows reducing delivery time by 40%, while mentoring junior designers. Produced brand-aligned content across digital, print, and motion platforms leveraging tools such as Figma, InVision, and Cinema 4D.
Senior Creative Design Director
June 30, 2023 - August 14, 2025
Reported to management and C-level stakeholders to define brand strategies and manage a distributed team of 8 designers, developers, and marketers. Led creative strategy for global clients combining visual storytelling, UX/UI, and data to increase user engagement and business growth. Developed email campaigns improving open rates by 20% and click-through rates by 15%. Conducted user research and testing to optimize flows and product experience, redesigning key landing pages to increase conversions by 15%. Created operational materials to drive learning and process improvement.
Design Director | AI Strategist (Consultant) at Omini Options
December 1, 2020 - June 29, 2023
Collaborated with founders to execute BTL and ATL campaigns boosting customer engagement by 25% and conversions by 20% through VFX, motion graphics, and AI-driven strategies. Led iterative prototyping with Figma reducing development time by 25%. Conducted design critiques ensuring consistency and UX/UI best practices adherence. Directed design sprints and usability testing improving user success rates by 18%. Applied AI tools and user research to enhance usability and business results.
Lead Design | Motion Graphic | Illustrator/Lottie Artist at Carbon Digital Bank
November 30, 2021 - August 14, 2025
Led design and execution of visual assets and motion graphics for Carbon Zero launch, increasing user subscriptions by 35%. Designed industrial-grade design systems and Lottie animations supporting UI/UX flows and boosting user interaction. Created campaign visuals for Carbon Digital Card, contributing to over 260,000 cards issued within 90 days. Partnered with product teams to refine onboarding flows reducing drop-off rates by 18%.
Creative Design & Copywriter at Spencerzill
June 30, 2020 - August 14, 2025
Designed and delivered integrated marketing assets for print and digital supporting brand development and performance marketing. Created visual and written content including brand identity systems, brochures, infographics, newsletters, and ads for B2B and B2C campaigns. Developed campaign assets in partnership with sales and marketing improving lead conversions by 14%.
Creative Design Team Lead at Geely Automotive
October 31, 2020 - August 14, 2025
Managed a 7-member creative team across China and Nigeria specializing in motion design, VFX, 3D modeling, illustration, and video editing. Directed concept development and execution of digital campaigns, TVCs, documentaries, and marketing content to boost engagement and brand ROI. Produced 3D, VFX, and motion content enhancing brand equity and collaborated with cross-functional teams to revitalize brand narratives and increase product perception. Oversaw redesign of dealership promotional materials improving customer engagement by 22%.
Senior Creative Design Director at Consultant (Remote, Lagos, Nigeria)
June 30, 2023 - August 14, 2025
Reported to management and C-level stakeholders managing distributed teams to define brand and creative strategies. Led creative strategy for global clients, digital products, and marketing campaigns using visual storytelling, UX/UI best practices and data. Developed email marketing campaigns with notable open and click-through rate improvements. Conducted user research to optimize user flows and product experience. Collaborated cross-functionally to redesign landing pages boosting conversions by 15%. Produced operational runbooks and training materials to improve processes.
Design Director | AI Strategist (Consultant) at Consultant (Remote, Lagos, Nigeria)
June 30, 2021 - August 14, 2025
Collaborated with founders and senior leadership on BTL and ATL campaigns achieving a 25% increase in customer engagement and 20% rise in conversions using VFX, motion graphics, and AI-driven creative strategy. Led iterative prototyping with Figma reducing development time by 25%. Conducted design critiques ensuring consistency and adherence to UX/UI standards. Directed design sprints within Design Thinking achieving a 50% reduction in user errors and 18% task success improvement. Applied AI tools and research to enhance usability and business outcomes.
Visual Effect Artist | Graphics / Motion Designer at Universal Music Group (Remote, Lagos, Nigeria)
October 31, 2020 - August 14, 2025
Produced high-impact visual effects, motion graphics, and brand storytelling for music videos and multimedia campaigns, boosting artist identity and visibility. Conducted market analysis and audience research to shape content strategy increasing social media and streaming engagement. Collaborated with artists and producers to develop compelling visuals supporting music releases and live performances enhancing fan engagement.
Creative Design & Copywriter at Spencerzill (Remote, Lagos, Nigeria)
June 30, 2020 - August 14, 2025
Designed integrated marketing assets across print and digital supporting brand development and marketing strategies. Created visual and written content including brand identity systems, brochures, infographics, newsletters, and digital ads for B2B and B2C campaigns. Developed brand communication strategies improving audience engagement and lead conversion rates by 14%. Worked with sales and marketing teams on targeted campaigns.
Senior Creative Design Director | AI Strategist at Meaningful Gigs
April 1, 2023 - Present
Managed a remote creative team of 6, collaborating with founders and senior leadership to execute integrated BTL and ATL campaigns for B2B and B2C brands. Spearheaded AI-enhanced design strategies that increased client acquisition by 35%, boosted global brand awareness, and optimized sales funnels. Developed scalable design systems and AI workflows reducing project delivery time by 40%, while producing high-conversion content across digital, print, and motion platforms.
Senior Creative Design Director (Freelance / Consultant)
June 30, 2023 - August 20, 2025
Led end-to-end creative strategy for global clients across digital products and marketing campaigns, combining visual storytelling, UX/UI best practices, and performance data. Developed data-driven email marketing campaigns that increased open rates by 20% and click-through rates by 15%. Created user personas and conducted user testing to optimize product experience and user flows.
Design Director | AI Strategist (Consultant)
June 30, 2021 - August 20, 2025
Partnered with founders and leadership to execute BTL and ATL campaigns achieving notable increases in customer engagement and conversions through VFX, motion graphics, and AI-driven strategies. Led iterative prototyping using Figma and rapid wireframing, reducing development time by 25% and enhancing collaboration across product, engineering, and marketing teams. Directed design sprints and workshops that improved usability and task success rates.
Visual Effect Artist | Graphics / Motion Designer at Universal Music Group
October 31, 2020 - August 20, 2025
Produced high-impact visual effects and motion graphics for music videos and promotional campaigns, enhancing artist identity and increasing audience engagement across social media and streaming platforms. Collaborated closely with creative teams and artists to develop compelling multimedia content supporting music releases and live performances.
Lead Design | Motion Graphic | Illustrator/Lottie Artist at Carbon Digital Bank
June 30, 2020 - August 20, 2025
Led design and execution of visual assets and motion graphics for product launches, contributing to a 35% increase in user subscriptions. Developed industrial-grade design systems and Lottie animations to support UI/UX flows, significantly boosting product engagement and reducing onboarding drop-off rates.
Creative Design & Copy writer at Spencerzill
November 30, 2021 - August 20, 2025
Designed and delivered integrated marketing assets including print and digital platforms for brand development and performance marketing. Created brand identity systems and campaign assets that enhanced audience engagement and improved lead conversion rates by 14%. Collaborated with sales and marketing teams to achieve targeted campaign success.
Creative Design Team Lead at Geely Automotive
June 30, 2021 - August 20, 2025
Led a 7-member multidisciplinary creative team across China and Nigeria, specializing in motion design, VFX, 3D modeling, and video editing. Directed brand-aligned digital campaigns, TVCs, documentaries, and marketing content to improve brand equity and campaign ROI. Oversaw dealership promotional material redesign, increasing customer engagement by 22%.
AI Data Annotator | Model Evaluator at Turing (via Google Project)
March 1, 2025 - November 1, 2025
Annotate and evaluate AI- and human-generated images to improve multimodal model performance, apply rubrics to assess prompt fidelity, technical quality, composition, safety, and compliance; identify recurring flaws and contribute to failure-mode libraries; collaborate within a distributed annotation team with high inter-rater agreement.
Senior Creative Design Director | AI Strategist at Meaningful Gigs
March 1, 2024 - November 1, 2024
Led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands; built scalable design systems and AI-integrated workflows; mentored junior designers and improved project delivery time by 40% and overall efficiency.
Visual Effect Artist | Graphics / Motion Designer at Universal Music Group
January 1, 2023 - February 1, 2024
Led visual effects, motion graphics, and brand storytelling for music videos and campaigns; conducted market and audience research to shape content strategy; collaborated with artists and producers to boost engagement and reach.
Senior Creative Design Director | AI Strategist at Meaningful Gigs
December 1, 2022 - January 31, 2023
Oversaw creative direction, e-commerce experience design, and Meta ads performance for D2C, B2B, and B2C markets, ensuring high-conversion visual communication across channels. Reported to Management and C-level stakeholders to define creative and brand strategies while managing a distributed team of 8 designers, developers, and marketers. Produced operational runbooks to drive organisational learning and improvement. Developed high-converting email campaigns achieving 20% open rate increase and 15% click-through rate increase.
Design Director | Strategist (Consultant) at Omini Options
January 1, 2023 - February 1, 2024
Collaborated with company founders and senior leadership to execute BTL and ATL campaigns across B2B and B2C, achieving a 25% increase in customer engagement and a 20% rise in conversions through VFX, motion graphics, and AI-driven creative strategy. Led iterative prototyping with Figma and rapid wireframing, cutting development time by 25% and accelerating feature releases based on real-time user feedback. Directed design sprints within a Design Thinking framework, reducing user errors by 50% and improving task success by 18%.
Lead Design | Motion Graphic | Illustrator/Lottie Artist at Carbon Digital Bank
November 1, 2019 - January 31, 2021
Led end-to-end design and motion graphics for the Carbon Zero launch, contributing to a 35% increase in user subscriptions within the first month. Built industrial-grade design systems and Lottie animations to support UI/UX flows, boosting product appeal and user interaction. Created visuals for the Carbon Digital Card, driving 260,000 cards issued within 90 days. Partnered with product managers and engineers to refine onboarding, reducing drop-off by 18%.
Creative Design & Copywriter at Spencerzill
January 1, 2017 - October 31, 2019
Designed and delivered integrated marketing assets across print and digital platforms, supporting brand development and performance marketing. Created brand identity systems, brochures, infographics, and digital ads for B2B and B2C campaigns. Developed brand communication strategies that improved engagement and recall. Partnered with sales and marketing to boost lead conversion by 14%.
Creative Design Team Lead at Geely Automotive
May 1, 2014 - December 31, 2016
Reported to Head of Marketing; led a 7-member creative team in China and Nigeria, delivering motion design, VFX, 3D modelling, and video content for digital and traditional platforms, boosting engagement and ROI. Directed digital campaigns, TVCs, documentaries, and dealership materials; redesigned promotional assets at POS to lift engagement by 22%.
Senior Creative Design Director (Performance & DTC) at Meaningful Gigs
March 1, 2024 - Present
Led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands; delivered high-impact performance-focused visual systems and high-conversion campaigns for global brands and AI-driven design solutions. Built scalable, modular design systems and AI-integrated workflows, reducing project delivery time by 40% and improving operational efficiency. Mentored junior designers to enhance their skills and career growth. Produced high-conversion, brand-aligned content across digital, print, and motion platforms; owned performance creative strategy across paid social and e-commerce; built and led a cross-functional in-house team enabling high-velocity ideation, testing, and market scaling.
Senior Creative Design Director (Performance & DTC) at Meaningful Gigs
December 1, 2022 - January 31, 2023
Oversaw creative direction, e-commerce experience design, and Meta ads performance for D2C, B2B, and B2C markets; defined creative and brand strategies with stakeholders; managed a distributed team of designers, developers, and marketers; developed high-converting email campaigns achieving a 20% open rate increase and 15% click-through rate improvement; aligned creative direction with revenue goals using data-driven insights and AI-enhanced workflows.
Senior Designer | Brand, Motion & UX Design | AI-Driven Storytelling at Williams Osaze
January 1, 2023 - February 29, 2024
Transformed complex ideas into compelling visual storytelling across brand, motion, and user experience; delivered AI-driven narrative approaches and collaborative storytelling across teams; built personas and designed experiences that improved engagement and conversions; partnered with growth and leadership to align creative with revenue goals.
Visual Effect Artist / Graphics / Motion Designer at Universal Music Group
November 1, 2019 - January 31, 2021
Led design and execution of high-impact visual effects, motion graphics, and brand storytelling for music videos, EP campaigns, and multimedia initiatives; conducted audience research to shape content strategy; collaborated with artists, producers, and teams to deliver engaging visuals that boosted viewer retention and audience reach.
Senior Creative Design Director (Performance & DTC) | AI Strategist at Meaningful Gigs
March 1, 2024 - Present
Led creative, e-commerce, and Meta ads strategy for D2C, B2B, and B2C brands, delivering high-impact performance-focused visual systems and high-conversion campaigns for global brands and AI-driven design solutions. Built scalable, modular design systems and AI-integrated workflows, reducing project delivery time by 40% and improving operational efficiency, while mentoring junior designers to enhance their skills and career growth. Produced high-conversion, brand-aligned content across digital, print, and motion platforms, leveraging motion graphics, interactive media, and video storytelling to elevate user experience and brand loyalty. Owned performance creative strategy across paid social and e-commerce, leading the development of scalable creative frameworks for Meta ads and conversion-focused landing experiences across DTC and B2B brands. Built and led a cross-functional in-house creative team, establishing systems for high-velocity ideation, testing, and iteration that improved ca
Senior Creative Design Director / Performance & DTC (Freelance / Consultant) at Meaningful Gigs
December 1, 2022 - January 31, 2023
Oversaw creative direction, e-commerce experience design, and Meta ads performance for D2C, B2B, and B2C markets, ensuring high-conversion visual communication across channels. Reported to management and C-level stakeholders to define creative and brand strategies while managing a distributed team of 8 designers, developers, and marketers, produced operational runbooks, to drive organisational learning and improvement. Developed high-converting email marketing campaigns that improved open rates by 20% and click-through rates by 15%. Created user personas, user scenarios, and conducted visual user testing to inform iterative design improvements, optimizing user flows and product experience. Partnered with growth, marketing, and leadership teams to align creative with revenue goals, leveraging data, A/B testing insights, and AI-enhanced workflows to deliver high-performing creative at scale.
Lead Designer | Motion Graphic | Illustrator/Lottie Artist at Universal Music Group
January 1, 2017 - October 1, 2019
Led and produced the design and execution of high-impact visual effects, motion graphics, and brand storytelling for music videos, EP promotional content, and multimedia campaigns, reinforcing artist identity and increasing visibility. Conducted market analysis and audience research to shape content strategy; collaborated with artists, producers, and creative teams to develop compelling visual content; designed promotional visuals for live performances to enhance audience experiences.
Creative Design Team Lead at Geely Automotive
November 1, 2019 - January 1, 2021
Reported to the Head of Marketing; managed a 7-member creative team in China and Nigeria, delivering motion design, VFX, 3D modelling, illustration, and video editing to support digital and traditional platforms; led campaigns to boost brand equity and ROI; redesigned dealership promotional materials.
Spencerzill - Creative Design & Copywriter at Spencerzill
May 1, 2014 - December 1, 2016
Designed and delivered integrated marketing assets across print and digital platforms; created brand identity systems, brochures, infographics, presentations, newsletters, and digital ads for B2B and B2C campaigns; developed brand communication strategies to enhance audience engagement and brand recall; partnered with sales and marketing teams to improve lead conversions by 14%.
Senior Creative Design Director (Performance & DTC) at Meaningful Gigs
January 2, 2023 - February 2, 2024
Collaborated directly with company founders and senior leadership to execute BTL and ATL campaigns across B2B and B2C sectors, achieving a 25% increase in customer engagement and a 20% rise in conversions through VFX, motion graphics, and AI-driven creative strategy. Led cross-functional teams to deliver AI-enabled storytelling, design systems, and scalable creative frameworks for paid social and e-commerce campaigns.
Design Director | Strategist (Consultant) at Omni Options
December 2, 2022 - January 2, 2023
Led design direction and strategy as a senior creative consultant; managed a remote in-house team and collaborated with San Francisco Bay Area stakeholders to deliver brand storytelling and performance-driven campaigns. Implemented iterative prototyping to cut development time and improved feature releases based on real-time feedback.
Creative Director / Brand Director / Digital Creative Lead at Carbon Zero / Carbon Digital Card / Carbon Studio
January 2, 2021 - December 2, 2022
Led end-to-end design and execution of high-impact visual assets, motion graphics, and brand storytelling for music videos, EP promo content, and multi-media campaigns. Spearheaded the launch of Carbon Zero, contributing to a 35% increase in user subscriptions in the first month and delivering on-brand visuals for the Carbon Digital Card that supported 260,000 card issuances in 90 days. Improved onboarding flows and first-use experiences through UI enhancements and cross-functional collaboration.

Education

Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 14, 2025
Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 14, 2025
Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 20, 2025
Bachelor's of Science BSc at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - August 20, 2025
Bachelor's of Science at University of Port Harcourt
January 11, 2030 - August 20, 2025
Bachelor of Science (BSc) at University of Port Harcourt
January 11, 2030 - December 1, 2025
Google UX Design Certificate at Google
January 11, 2030 - December 1, 2025
Adobe Certified Expert at Zero To Mastery Academy
January 11, 2030 - December 1, 2025
Certified User Interface / User Experience Designer at Interaction Design Foundation
January 11, 2030 - December 1, 2025
Adobe Certified Expert at Zero To Mastery Academy
January 11, 2030 - February 3, 2026
Google UX Design Certificate at Google
January 11, 2030 - February 3, 2026
Bachelor of Science (BSc) at University of Port Harcourt
January 11, 2030 - February 3, 2026
Certified User Interface / User Experience Designer at Interaction Design Foundation
January 11, 2030 - February 3, 2026
Adobe Certified Expert at Zero To Mastery Academy
January 11, 2030 - February 13, 2026
Certified UI/UX Designer at Interaction Design Foundation
January 11, 2030 - February 13, 2026
BSc Creative Design at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - February 13, 2026
Adobe Certified Expert at Zero To Mastery Academy: Design
January 11, 2030 - February 24, 2026
Google UX Design Certificate at Google
January 11, 2030 - February 24, 2026
Certified UI/UX Designer at Interaction Design Foundation
January 11, 2030 - February 24, 2026
BSc Creative Design at University of Port Harcourt, Rivers State, Nigeria
January 11, 2030 - February 24, 2026

Qualifications

Adobe Certified Expert
January 11, 2030 - August 14, 2025
Zero To Mastery Academy : Design
January 11, 2030 - August 14, 2025
Google UX Design Certificate
January 11, 2030 - August 14, 2025
Interaction Design Foundation : Certified User Interface / User Experience Designer
January 11, 2030 - August 14, 2025
Adobe Certified Expert
January 11, 2030 - August 14, 2025
Google UX Design Certificate
January 11, 2030 - August 14, 2025
Certified User Interface / User Experience Designer - Interaction Design Foundation
January 11, 2030 - August 14, 2025
Adobe Certified Expert
January 11, 2030 - August 20, 2025
Google UX Design Certificate
January 11, 2030 - August 20, 2025
Certified User Interface / User Experience Designer - Interaction Design Foundation
January 11, 2030 - August 20, 2025
Adobe Certified Expert, Zero To Mastery Academy: Design
January 11, 2030 - August 20, 2025
Google UX Design Certificate
January 11, 2030 - August 20, 2025
Interaction Design Foundation: Certified User Interface / User Experience Designer
January 11, 2030 - August 20, 2025
Adobe Certified Expert, Zero To Mastery Academy: Design
January 11, 2030 - August 20, 2025
Google UX Design Certificate
January 11, 2030 - August 20, 2025
Certified User Interface / User Experience Designer, Interaction design foundation
January 11, 2030 - August 20, 2025
Design Director | Strategist (Consultant)
December 1, 2022 - January 31, 2023
Adobe Certified Expert
January 11, 2030 - February 3, 2026
Google UX Design Certificate
January 11, 2030 - February 3, 2026
Google UX Design Certificate
January 11, 2030 - February 13, 2026
Adobe Certified Expert
January 11, 2030 - February 13, 2026
Google UX Design Certificate
January 11, 2030 - February 13, 2026
Certified UI/UX Designer
January 11, 2030 - February 13, 2026
Adobe Certified Expert
January 11, 2030 - February 24, 2026
Google UX Design Certificate
January 11, 2030 - February 24, 2026
Certified UI/UX Designer
January 11, 2030 - February 24, 2026
Adobe Certified Expert
January 11, 2030 - May 11, 2026
Google UX Design Certification
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Other, Retail

Skills

Experience Level