I'm a video editor with over 10 years of experience delivering clear, engaging narratives and boosting campaign engagement. I directed impactful documentaries and produced compelling video content for diverse marketing initiatives, including campaigns that increased engagement by 37%. I’m proficient in Adobe After Effects, Premiere Pro, motion design, and storytelling, and I create innovative, high-quality video assets that simplify complex messages, support cross-functional teams, and drive measurable brand and product growth. In every project, I prioritize clear communication, strong visual storytelling, and delivering ready-to-use assets that teams can reuse across channels and campaigns.

William Viana

I'm a video editor with over 10 years of experience delivering clear, engaging narratives and boosting campaign engagement. I directed impactful documentaries and produced compelling video content for diverse marketing initiatives, including campaigns that increased engagement by 37%. I’m proficient in Adobe After Effects, Premiere Pro, motion design, and storytelling, and I create innovative, high-quality video assets that simplify complex messages, support cross-functional teams, and drive measurable brand and product growth. In every project, I prioritize clear communication, strong visual storytelling, and delivering ready-to-use assets that teams can reuse across channels and campaigns.

Available to hire

I’m a video editor with over 10 years of experience delivering clear, engaging narratives and boosting campaign engagement. I directed impactful documentaries and produced compelling video content for diverse marketing initiatives, including campaigns that increased engagement by 37%. I’m proficient in Adobe After Effects, Premiere Pro, motion design, and storytelling, and I create innovative, high-quality video assets that simplify complex messages, support cross-functional teams, and drive measurable brand and product growth.

In every project, I prioritize clear communication, strong visual storytelling, and delivering ready-to-use assets that teams can reuse across channels and campaigns.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Filmmaker & Marketing Strategist at Filmmics - Video Solutions
January 1, 2017 - January 1, 2025
Produced solid and consistent digital content for small and medium-sized local businesses by leveraging videos, motion graphics, and other video elements to enhance brand relevance and value. Owned video editing as a core capability, transforming raw footage into clear, engaging narratives aligned with client goals. Supported marketing initiatives by creating reusable video assets for brand promotion, product highlights, and event coverage. Collaborated with clients to understand their business needs and deliver tailored video content that reflected their culture and value proposition.
Marketing Director at My House Lodging & Camping
January 1, 2016 - Present
Developed and executed marketing strategies to increase guest acquisition and retention, directly supporting business growth. Created and managed digital content and social media pages, enhancing online presence and engagement. Collaborated with family management team to align marketing efforts with overall business goals, ensuring consistent brand messaging. Utilized visual storytelling techniques to attract and engage target audiences effectively.
Video Marketing Campaign Lead at Hill Lizards - Walk Trail
September 1, 2025 - December 31, 2025
Led guided hikes along trails, enhancing visitor experience and engagement. Produced and edited audiovisual content to promote the company and its commissioned hikes, applying modern video editing tools and techniques. Crafted clear, compelling visual stories to boost brand visibility and attract tourists. Collaborated with marketing efforts to support Araranguá, Brazil.
Motion Designer at TV In Door - Marketing on Public TV
January 1, 2012 - January 1, 2014
Created motion graphics content for public TV marketing campaigns, ensuring visual consistency and brand alignment. Collaborated with marketing teams to support brand messaging through dynamic video elements. Applied video editing and visual storytelling techniques to enhance campaign impact.
Art Director and Layout Designer at South Fashion Magazine
January 1, 2012 - January 1, 2013
Directed visual layout and design projects to create compelling magazine spreads that enhanced brand identity and reader engagement. Collaborated with editorial and marketing teams to ensure visual storytelling aligned with content and brand messaging. Managed design deadlines in a fast-paced publishing environment, maintaining consistency across all publication materials.
Motion Designer at Led Door - Advertising on LED Panels
January 1, 2011 - January 1, 2013
Created motion graphics to promote advertising on LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visual storytelling in support of advertising campaigns. Applied detailed-oriented design skills to produce engaging content under deadlines.
Diagrammer and Designer at Regional Guide - Phone Book
January 1, 2010 - January 1, 2012
Produced detailed layouts and designs for the Regional Guide phone book, ensuring clear visual communication and readability. Collaborated with the design team to maintain consistent branding and visual storytelling across all publications. Met tight deadlines in a fast-paced publishing environment.
Junior Designer at Workshop Visual Communication (Brazil)
November 1, 2008 - June 30, 2010
Supported design projects with foundational visual communications tasks while collaborating with senior designers to ensure brand consistency.
Motion Designer Lead at LED Panels
January 1, 2011 - December 31, 2013
Created motion graphics to promote advertising on LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visuals for campaigns.
Art Director & Layout Designer at South Fashion Magazine
January 1, 2012 - December 31, 2013
Directed visual layout and design projects to create compelling magazine spreads that enhanced brand identity and reader engagement. Coordinated with editorial and marketing teams to ensure visual storytelling aligned with content and brand messaging.

Education

Bachelor's Degree in Graphic Design at SATC - Associação Beneficente da Indústria Carbonífera de Santa Catarina
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality