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I’m a UX Researcher and Product Designer with a strong focus on understanding real user needs and translating them into clear, accessible digital experiences. With 2+ years of experience across banking, fintech, and technology, I’ve worked on responsive websites and kiosk interfaces—improving usability, interaction clarity, and consistency through hands-on research and iterative design.…

William Wu

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I’m a UX Researcher and Product Designer with a strong focus on understanding real user needs and translating them into clear, accessible digital experiences. With 2+ years of experience across banking, fintech, and technology, I’ve worked on responsive websites and kiosk interfaces—improving usability, interaction clarity, and consistency through hands-on research and iterative design.…

Available to hire

I’m a UX Researcher and Product Designer with a strong focus on understanding real user needs and translating them into clear, accessible digital experiences. With 2+ years of experience across banking, fintech, and technology, I’ve worked on responsive websites and kiosk interfaces—improving usability, interaction clarity, and consistency through hands-on research and iterative design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

UX Researcher & Product Designer at China CITIC Bank

May 1, 2025 - August 1, 2025

Designed and improved kiosk UI/UX updates, including wireframe improvements, design-system component updates, and WCAG-based accessibility fixes. Facilitated moderated usability testing with 100+ participants across the kiosk self-service workflow, identifying usability issues and enhancing contextual and voice-assisted task guidance. Conducted research with older banking customers, mapped customer journeys, identified key barriers, and proposed interface improvements that increased customer satisfaction and reduced in-branch assistance needs.

Product Strategy Analyst at Interstellar Glory Aerospace Science and Technology Corporation

April 1, 2022 - August 1, 2022

Compared space-tourism models by assessing customer needs, pricing, technical feasibility, and reusable-rocket fit to recommend suborbital tourism for early commercialization. Analyzed industry and competitor datasets to quantify market growth, pricing, and service gaps, producing positioning priorities such as lower-cost access, professional onboard guidance, and Earth connectivity.

Digital Product Project Coordinator at JiaRuiQiFeng Technology Co., Ltd

May 1, 2021 - September 1, 2021

Coordinated 20+ agile cross-functional initiatives in Jira, tracking milestones and delivery with a high on-time completion rate. Documented product requirements, user stories, and workflows in Confluence, improving workflow efficiency and supporting smooth product execution.