Will Morris

Available to hire

Independent Designer crafting digital experiences through strategy and design.

About

Independent Designer crafting digital experiences through strategy and design.

I work across experience strategy, creative direction and website design, helping organisations understand challenges, define direction and deliver better digital experiences.

Whether working independently or alongside businesses, in-house teams and agencies, my work is guided by clarity, evidence and understanding before action.

  • Joined October 2026

Industry experience

  • Education
  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Non-Profit Organization

More experts in Birmingham, United Kingdom

Projects · 7

The West Hills | Booking & Guest Experience

https://www.twine.net/signin Located in the picturesque coastal village of Shemlan, Lebanon The West Hills offers it's visitors a luxurious stay in their range of furnished apartments. The project brief established the need for a simple yet well thought out webpage, that would enable customers interested in visiting, to explore the available apartments and their features, submit booking requests as well as discover the feedback of regular and returning guests to the West Hills and surrounding area.

  • Creative Director
  • Creative Strategist
  • UI Designer
  • +2
Paul Pilkington | Suspense Mystery Author

https://www.twine.net/signin Bestselling suspense mystery author known for his fast-paced thrillers and mysteries packed with suspense, twists, turns and cliffhangers, Paul Pilkington is a British writer from the north-west of England. Paul approached me to design and develop a bespoke CMS driven website that would replace his existing ‘off the shelf’ theme solution, which lacked the personality and identity associated with Paul’s writing. The key requirements included delivering a responsive website that could easily be maintained and updated whilst also appeal to the target audiences he writes for, delivered on screens of all sizes.

  • Creative Director
  • Creative Strategist
  • UI Designer
  • +2
Motorcycle Service Centre | Sales & Service

https://www.twine.net/signin Motorcycle Service Centre is a London motorcycle repair business on Harrow Road with over 35 years of trading behind it. The existing site only ever covered servicing, launced when that was the single business offering. As the business grew to include selling used motorcycles and scooters, the site never grew with it, leaving an established sales operation with no proper home online. The requirement was to rethink the site from the ground up, giving sales and service equal footing rather than treating one as an afterthought bolted onto the other.

  • Creative Director
  • Creative Strategist
  • UI Designer
  • +2
Car Care of Kensington | Sales, Service & Booking

https://www.twine.net/signin Car Care of Kensington is a London-based, family-run independent garage with a strong local reputation. They wanted their site and online brand refreshed with something more modern and sophisticated, a design that actually matched the reputation they'd already built. Working alongside Compu-J on the build, the brief covered the full site. That meant sales and repair services, the new Homestart recovery cover with online and on-the-go requests, and everything beyond the workshop itself.

  • Creative Director
  • Creative Strategist
  • UI Designer
  • +2
OneTrail Gear | Shopify Plus Storefront

https://www.twine.net/signin OneTrail is a California based apparel brand who make high quality backpacks and gear for any lover of the outdoors. Their website at that time, wasn't inline with their email social ad design style and had concerns with the usability and ease of use with their current e-commerce platform. Leading this project, I oversaw art design direction, brand refresh and design of a new Shopify driven store allowing us to utilize the latest e-commerce technologies to showcase and seamlessly convert sales via paid media and email, through intuitive design and functionality.

  • Creative Strategist
  • UI Designer
  • UX Designer
  • +1
1Password Software Development Life Cycle

https://www.twine.net/signin The 2023 1Password Software Development Life Cycle (SDLC) product launch is a solution that streamlines the management of credentials and infrastructure secrets at all stages of the development life cycle, from coding into production. The goal of the launch and marketing initiative was for 1Password to become the credential and secrets manager designed for developers, as well as drive customer growth for the organization. The launch also provided the opportunity to promote existing users move over to the latest version, in order to access new features.

  • Brand Designer
  • Creative Director
  • Creative Strategist
  • +3
edelkrone Email Series

https://www.twine.net/signin The edelkrone email automation series was created to increase sales and improve conversion for the companies sale of professional level photography and filmmaking equipment across their USA, European and Japanese customer base. The email series was integrated with the companies Shopify driven store and was build using Klavio email campaign builder. The design approach followed closely to edelkrone's robust brand guidelines and provided me the opportunity to produce an improved design style. The emails would be sent to prospective and pre-exsisting customers using a logical sales funnel approach. The functionality of the emails combined with Shopify, enabled customers to revisit abandoned carts and complete their purchase with a single click as well as promoting alternative products and product upsells, based on customer analytics.

  • Creative Director
  • Creative Strategist
  • UI Designer
  • +2

Work experience· 10 roles

Independent Designer · Will Morris Design CoJun 2026 – Present · 6 mos

Crafts digital experiences through strategy and experience design, including creative direction, identity systems, website design, and no-code builds when appropriate. Leads discovery and defines direction, improving clarity and delivering structured, outcome-driven digital work for clients.

Senior Web Designer · Stream CommerceAug 2024 – Jun 2026 · 1 yr 11 mos

UX-driven web design for Shopify Plus storefronts and refits. Improved clarity, consistency, and conversion; delivered multi-market UX alignment. Focused on CRO-led iteration, accessibility improvements, and structured collaboration with PMs, CSMs, developers, and partners to strengthen delivery and quality.

Senior Web Designer · 1PasswordNov 2021 – Feb 2023 · 1 yr 4 mos

Designed and improved web experiences across B2C, B2B, and developer audiences. Supported tier 1 launches, built scalable marketing design systems, delivered high-quality pages through cross-functional collaboration, and contributed to IA and UX research for brand refresh work.

Senior Art Director · MonkediaMay 2021 – Aug 2021 · 4 mos
Creative Manager · MonkediaOct 2020 – May 2021 · 8 mos
Senior Web and Graphic Designer · MonkediaOct 2019 – Oct 2020 · 1 yr 1 mo
Lead Designer and E-Learning Developer · Little Man Project Ltd.Jul 2016 – May 2017 · 11 mos
Support Analyst (IT) · University of the West of EnglandSep 2015 – Jul 2016 · 11 mos

Education

Bachelor of Arts (Hons), Digital Art and Technology · University of Plymouth2007 – 2010
BTEC National Diploma, Multimedia · Coventry College2005 – 2007

Certifications and awards

Shopify: Creating a Digital Marketing Strategy2025

Shopify verified skills in Creating a Digital Marketing Strategy covering essential brand marketing knowledge, including unified commerce, strategic initiatives, audience engagement, and social media growth and the exploration of influencer and affiliate marketing.

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