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I'm William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows. I design repeatable processes and leverage analytics to turn ideas into measurable growth, while building agentic teams where automation handles repetitive tasks and humans focus on strategy. Over the past 7+ years, I've led distributed content teams, ghostwritten for industry leaders, and delivered tangible wins in organic traffic, lead quality, and customer conversions. I thrive in remote, asynchronous environments and love turning data into scalable, repeatable growth programs.…I'm William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows. I design repeatable processes and leverage analytics to turn ideas into measurable growth, while building agentic teams where automation handles repetitive tasks and humans focus on strategy. Over the past 7+ years, I've led distributed content teams, ghostwritten for industry leaders, and delivered tangible wins in organic traffic, lead quality, and customer conversions. I thrive in remote, asynchronous environments and love turning data into scalable, repeatable growth programs.

William Palmer

PRO

Digital Marketer, Growth Marketer, Product Marketer, +5

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I'm William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows. I design repeatable processes and leverage analytics to turn ideas into measurable growth, while building agentic teams where automation handles repetitive tasks and humans focus on strategy. Over the past 7+ years, I've led distributed content teams, ghostwritten for industry leaders, and delivered tangible wins in organic traffic, lead quality, and customer conversions. I thrive in remote, asynchronous environments and love turning data into scalable, repeatable growth programs.…I'm William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows. I design repeatable processes and leverage analytics to turn ideas into measurable growth, while building agentic teams where automation handles repetitive tasks and humans focus on strategy. Over the past 7+ years, I've led distributed content teams, ghostwritten for industry leaders, and delivered tangible wins in organic traffic, lead quality, and customer conversions. I thrive in remote, asynchronous environments and love turning data into scalable, repeatable growth programs.

Available to hire

Santander, Spain

I’m William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows. I design repeatable processes and leverage analytics to turn ideas into measurable growth, while building agentic teams where automation handles repetitive tasks and humans focus on strategy.

Over the past 7+ years, I’ve led distributed content teams, ghostwritten for industry leaders, and delivered tangible wins in organic traffic, lead quality, and customer conversions. I thrive in remote, asynchronous environments and love turning data into scalable, repeatable growth programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing & Content Strategist (Freelance) at Remote – Various B2B SaaS Clients

January 1, 2018 - Present

Developed and executed SEO-driven content strategies for SaaS startups; wrote, edited and optimized articles, guides, case studies and long-form content; ghostwrote thought-leadership pieces for industry leaders; produced LinkedIn posts and email newsletters; managed newsletters and drip campaigns with segmentation and testing; documented SOPs to enable scalable content operations.

Content Marketing Manager at Thrive Themes (Awesome Motive)

January 1, 2025 - September 29, 2025

Led a distributed content team for a leading WordPress conversion optimisation suite; integrated AI workflows into content creation and editing; collaborated with product and growth to align content with feature launches and customer journeys; used GA and Search Console to monitor performance; achieved double-digit growth in organic traffic and trial conversions.

SEO Content Writer & Marketing Specialist at AffiliateWP (Awesome Motive)

January 3, 2022 - March 31, 2023

Wrote weekly SEO-optimised articles targeting affiliate marketing keywords; developed LinkedIn posts and email newsletters; implemented workflow automation across the content process, reducing manual hand-offs and ensuring consistency.

Co-Founder / Marketing Director at TheTennisBros.com

November 1, 2018 - May 30, 2024

Co-founded a niche digital platform and grew it to 100k+ monthly visitors using content-led strategies and email funnels; created and sold digital coaching products and membership programs; managed a remote team of writers and coaches; established processes for content creation, editing, and promotion; sold the business in 2024.