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William Palmer

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I'm William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows.

About

I’m William Palmer, a marketing manager and content strategist helping B2B SaaS brands grow through SEO-driven content, LinkedIn thought leadership, and AI-powered marketing workflows. I design repeatable processes and leverage analytics to turn ideas into measurable growth, while building agentic teams where automation handles repetitive tasks and humans focus on strategy.

Over the past 7+ years, I’ve led distributed content teams, ghostwritten for industry leaders, and delivered tangible wins in organic traffic, lead quality, and customer conversions. I thrive in remote, asynchronous environments and love turning data into scalable, repeatable growth programs.

  • 8 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education

More experts in Santander, Spain

Work experience· 4 roles

Content Marketing Manager · Thrive Themes (Awesome Motive)Jan 2025 – Sep 2025 · 9 mos

Led a distributed content team for a leading WordPress conversion optimisation suite; integrated AI workflows into content creation and editing; collaborated with product and growth to align content with feature launches and customer journeys; used GA and Search Console to monitor performance; achieved double-digit growth in organic traffic and trial conversions.

SEO Content Writer & Marketing Specialist · AffiliateWP (Awesome Motive)Jan 2022 – Mar 2023 · 1 yr 3 mos

Wrote weekly SEO-optimised articles targeting affiliate marketing keywords; developed LinkedIn posts and email newsletters; implemented workflow automation across the content process, reducing manual hand-offs and ensuring consistency.

Co-Founder / Marketing Director · TheTennisBros.comNov 2018 – May 2024 · 5 yrs 7 mos

Co-founded a niche digital platform and grew it to 100k+ monthly visitors using content-led strategies and email funnels; created and sold digital coaching products and membership programs; managed a remote team of writers and coaches; established processes for content creation, editing, and promotion; sold the business in 2024.

Marketing & Content Strategist (Freelance) · Remote – Various B2B SaaS ClientsJan 2018 – Present · 8 yrs 11 mos

Education

MSc International Hospitality & Tourism Management · Bournemouth University, UK2030 – 2016
BA Political Science · Augustana College, Illinois, USA2030 – 2013
High School Diploma · Sánchez-Casal Academy, Barcelona, Spain2030 – 2009

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