I enjoy a thoughtful approach to branding, graphic design, web design and art direction. I like to solve problems imaginatively and create dynamic visual solutions. I have established lasting relationships with clients and other collaborators such as programmers, illustrators, printers and photographers.…

Will Perrens

I enjoy a thoughtful approach to branding, graphic design, web design and art direction. I like to solve problems imaginatively and create dynamic visual solutions. I have established lasting relationships with clients and other collaborators such as programmers, illustrators, printers and photographers.…

Available to hire

I enjoy a thoughtful approach to branding, graphic design, web design and art direction. I like to solve problems imaginatively and create dynamic visual solutions.

I have established lasting relationships with clients and other collaborators such as programmers, illustrators, printers and photographers.

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Work Experience

Co-founder and Creative Director at Atwork
January 1, 2008 - November 14, 2025
Taking a broad view on branding projects, through to rolling out details such as website and print designs.
Freelance Graphic Designer at Self-employed
January 1, 2008 - January 1, 2008
Including work for GQ Style, Wallpaper, Architects Journal, Nexus Productions, Radio 4, Office of Metropolitan Architecture (OMA).
Freelance Graphic Designer at Pentagram
January 1, 2006 - January 1, 2006
Freelance graphic designer at Pentagram.

Education

BA at University of Brighton
October 1, 2002 - May 1, 2005
Grade: First Class Honours

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Government, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Wholesale & Distribution
    uniE621 Elizabeth Xi Bauer
    Branding and website for Elizabeth Xi Bauer, a contemporary art gallery based in Clerkenwell and Deptford, London. The design identity takes inspiration from historic local typography, blending heritage with contemporary aesthetic. The website provides an engaging digital space that reflects the gallery’s vibrant and varied artistic programme. Visit: elizabethxibauer.com branding webdesigner graphicdesigner logo designer…
    uniE608 Knead Pizza
    Branding for Plymouth based pizzeria housed in the historic Guildhall building. The resident gargoyle formed the basis of the logo, providing a playful icon. Confident typography and animations built up a dynamic visual system for this fun, lively restaurant. Visit: https://www.twine.net/signin branding webdesigner print packaging…
    uniE621 Sociovino
    Branding, art direction, website, and packaging for Sociovino a UK-based online wine and spirits retailer run by former sommeliers passionate about sharing distinctive wines from independent producers. The visual identity draws subtle inspiration from Italian typography and wine culture, while bespoke illustrations bring warmth and character to the identity. Visit: sociovino.com branding webdesigner graphicdesigner artdirection print packaging…
    uniE621 The Food Almanac
    Design and art direction for The Food Almanac. This annual, seasonal collection of recipes and stories celebrates food through memoir, history, poetry and prose. graphicdesigner…
    uniE621 Flatspot
    Branding, digital content and ecommerce website for independent skate store and leading online retailer. I designed a clean typographic system paired with high-quality imagery to create a confident visual presence across all outputs and platforms. Visit: https://www.twine.net/signin branding webdesigner…
    uniE621 The Exploding Bakery
    Rebranding of wholesale bakery business and café The Exploding Bakery capturing the energetic, playful personality of the company. I commissioned illustration, animation and enjoyed overseeing roll out of the identity across the website, printed matter, merch and packaging. Visit: explodingbakery.com branding webdesigner graphicdesigner print packaging…
    uniE608 Ecommerce Thinking
    Identity for ecommerce consultancy. Clean animations visualise growth, bringing clarity and momentum to a brand built around strategic commerce. branding animation…
    uniE621 Toast
    Branding and art direction for 'Toast'. A magazine celebrating food and ideas. branding artdirection graphicdesigner…
    uniE621 Will Hoare Architects
    Branding and website for an architectural practice. A minimalist look that showcases the photography. branding webdesigner…