I am a WordPress-focused web developer and webmaster who builds, maintains, and optimizes high-performing websites using WordPress and modern frontend technologies. I troubleshoot complex plugin ecosystems, improve site performance and SEO, and collaborate across design, marketing, and development teams to deliver scalable, user-focused web solutions. My experience spans agency leadership, freelance frontend development, and large-scale enterprise projects. I excel at implementing Core Web Vitals improvements, analytics integrations, and deployment workflows that keep sites secure and reliable across environments. I enjoy turning ideas into fast, accessible experiences that drive engagement and business results.

Will Vanderburg

I am a WordPress-focused web developer and webmaster who builds, maintains, and optimizes high-performing websites using WordPress and modern frontend technologies. I troubleshoot complex plugin ecosystems, improve site performance and SEO, and collaborate across design, marketing, and development teams to deliver scalable, user-focused web solutions. My experience spans agency leadership, freelance frontend development, and large-scale enterprise projects. I excel at implementing Core Web Vitals improvements, analytics integrations, and deployment workflows that keep sites secure and reliable across environments. I enjoy turning ideas into fast, accessible experiences that drive engagement and business results.

Available to hire

I am a WordPress-focused web developer and webmaster who builds, maintains, and optimizes high-performing websites using WordPress and modern frontend technologies. I troubleshoot complex plugin ecosystems, improve site performance and SEO, and collaborate across design, marketing, and development teams to deliver scalable, user-focused web solutions.

My experience spans agency leadership, freelance frontend development, and large-scale enterprise projects. I excel at implementing Core Web Vitals improvements, analytics integrations, and deployment workflows that keep sites secure and reliable across environments. I enjoy turning ideas into fast, accessible experiences that drive engagement and business results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

Senior Web Developer at Agency FIFTY3
December 1, 2023 - Present
Lead development, maintenance, and optimization of multiple high-traffic WordPress websites, including multisite environments. Build and maintain custom WordPress plugins to extend site functionality, automate workflows, and support marketing and business requirements. Develop PHP, JavaScript, HTML, and CSS solutions within WordPress themes and plugin architectures. Implement technical SEO improvements (structured data, metadata optimization, Core Web Vitals) and manage deployment workflows across staging and production. Collaborate cross-functionally with UX, marketing, and backend teams to deliver scalable features and improve user experience. Maintain site stability through plugin updates and security best practices.
Frontend Developer Freelance at Freelance
June 1, 2011 - Present
Designed, developed, and maintained responsive websites for diverse clients, prioritizing user experience and performance. Implemented SEO strategies and created custom triggers and tags with Google Tag Manager to ensure accurate analytics. Built accessible interfaces using HTML, CSS, and JavaScript; collaborated with clients to translate requirements into scalable front-end solutions.
Senior Digital Content Developer at American Tire Distributors
November 1, 2019 - October 1, 2023
Led collaboration between UX designers and backend developers to create and maintain websites using HTML, CSS, and JavaScript; delivered user-centric experiences improving engagement and retention. Implemented web performance techniques (lazy loading, image optimization) and served as CMS expertise for all processes. Partnered with email team to craft HTML forms with validation and seamless submission processes. Planned and executed A/B tests to inform marketing placement and user experience. Created code templates to accelerate production, and conducted code reviews to improve quality.
Project Manager at American Tire Distributors
August 1, 2019 - November 1, 2019
Coordinated enhancements with cross-functional teams throughout the project lifecycle, from initial concept and design to final implementation and testing.
Digital Content Analyst at American Tire Distributors
July 1, 2017 - August 1, 2019
Served as the primary backup to customer service, addressing front-end issues promptly with bug fixes.

Education

Bachelor of Science in Information Technology at University of North Carolina at Wilmington
January 11, 2030 - December 1, 2016

Qualifications

Responsive Web Design Certification
January 11, 2030 - February 25, 2026
JavaScript Algorithms and Data Structures Certification
January 11, 2030 - February 25, 2026
Front End Development Libraries Certification
January 11, 2030 - February 25, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education