I'm Willy Choi, a multidisciplinary graphic designer and creative producer with 10+ years of experience across music, fashion, cannabis, and entertainment. I've designed and produced high-impact brand marketing and experiential assets, including 20+ large-scale EDM events annually. I'm currently at Insomniac Events, focused on art direction, visual identity, content production, and cross-functional collaboration. I'm known for a strong visual sensibility, hands-on production expertise, and the ability to execute at scale in fast-paced environments. I'm seeking continued growth in senior creative or creative production roles. I'm passionate about building compelling brand experiences and leading cross-functional teams to deliver top-tier assets and campaigns that resonate with audiences and drive impact.

Willy Choi

I'm Willy Choi, a multidisciplinary graphic designer and creative producer with 10+ years of experience across music, fashion, cannabis, and entertainment. I've designed and produced high-impact brand marketing and experiential assets, including 20+ large-scale EDM events annually. I'm currently at Insomniac Events, focused on art direction, visual identity, content production, and cross-functional collaboration. I'm known for a strong visual sensibility, hands-on production expertise, and the ability to execute at scale in fast-paced environments. I'm seeking continued growth in senior creative or creative production roles. I'm passionate about building compelling brand experiences and leading cross-functional teams to deliver top-tier assets and campaigns that resonate with audiences and drive impact.

Available to hire

I’m Willy Choi, a multidisciplinary graphic designer and creative producer with 10+ years of experience across music, fashion, cannabis, and entertainment. I’ve designed and produced high-impact brand marketing and experiential assets, including 20+ large-scale EDM events annually. I’m currently at Insomniac Events, focused on art direction, visual identity, content production, and cross-functional collaboration. I’m known for a strong visual sensibility, hands-on production expertise, and the ability to execute at scale in fast-paced environments. I’m seeking continued growth in senior creative or creative production roles.

I’m passionate about building compelling brand experiences and leading cross-functional teams to deliver top-tier assets and campaigns that resonate with audiences and drive impact.

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Language

English
Fluent

Work Experience

Creative Producer & Graphic Designer at Insomniac Events
May 1, 2024 - Present
Current role leading art direction, visual identity, and content production; collaborates cross-functionally to deliver brand assets and experiential campaigns for 20+ large-scale EDM events annually.
Art Director & Graphic Designer at BLIP NRT
October 1, 2022 - May 1, 2023
Led visual identity, graphic design, and creative direction; collaborated with product and marketing teams to deliver campaigns.
Music Video Producer at Atlantic Records
March 1, 2019 - November 1, 2020
Produced music videos for artists; oversaw concept development, production and post-production across campaigns; supported brand marketing.
A&R at Universal Music Group
July 1, 2013 - February 1, 2015
A&R responsibilities with a focus on graphic design, visual design, creative producing, art direction, brand identity, and campaign development; cross-functional collaboration across marketing and entertainment.

Education

at ArtCenter College of Design
January 11, 2030 - March 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services