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I'm Willy Ong, a TikTok content strategist and social media manager focused on helping consumer brands reach Thai-speaking audiences. I design content that resonates on TikTok and across platforms, with a knack for crafting hooks and pacing that keep viewers watching. I co-founded The Restive Collective, leading creative operations and account management for multiple brands. In four months, I drove 4M+ organic views using watch-time analytics, and I thrive working remotely across time zones. Portfolio: willyong.framer.website…I'm Willy Ong, a TikTok content strategist and social media manager focused on helping consumer brands reach Thai-speaking audiences. I design content that resonates on TikTok and across platforms, with a knack for crafting hooks and pacing that keep viewers watching. I co-founded The Restive Collective, leading creative operations and account management for multiple brands. In four months, I drove 4M+ organic views using watch-time analytics, and I thrive working remotely across time zones. Portfolio: willyong.framer.website

Willy Ong

Social Media Manager, Content Strategist, Content Producer, +2

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I'm Willy Ong, a TikTok content strategist and social media manager focused on helping consumer brands reach Thai-speaking audiences. I design content that resonates on TikTok and across platforms, with a knack for crafting hooks and pacing that keep viewers watching. I co-founded The Restive Collective, leading creative operations and account management for multiple brands. In four months, I drove 4M+ organic views using watch-time analytics, and I thrive working remotely across time zones. Portfolio: willyong.framer.website…I'm Willy Ong, a TikTok content strategist and social media manager focused on helping consumer brands reach Thai-speaking audiences. I design content that resonates on TikTok and across platforms, with a knack for crafting hooks and pacing that keep viewers watching. I co-founded The Restive Collective, leading creative operations and account management for multiple brands. In four months, I drove 4M+ organic views using watch-time analytics, and I thrive working remotely across time zones. Portfolio: willyong.framer.website

Available to hire

I’m Willy Ong, a TikTok content strategist and social media manager focused on helping consumer brands reach Thai-speaking audiences. I design content that resonates on TikTok and across platforms, with a knack for crafting hooks and pacing that keep viewers watching.

I co-founded The Restive Collective, leading creative operations and account management for multiple brands. In four months, I drove 4M+ organic views using watch-time analytics, and I thrive working remotely across time zones. Portfolio: willyong.framer.website

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Thai

Intermediate

Chinese

Intermediate

Work Experience

Co-Founder & Creative Operations Lead at The Restive Collective

January 1, 2024 - February 1, 2025

Co-founded a Creative Content Agency and built TikTok-first content strategies for five concurrent consumer brand accounts across TikTok, Instagram, Facebook, and YouTube. Responsibilities included content calendars, posting schedules, community monitoring, and engagement tracking. Produced end-to-end short-form videos using CapCut and Adobe Premiere Pro; analyzed competitor hook structures to optimize performance. Monitored TikTok Analytics and watch-time/retention graphs weekly to refine hooks, pacing, and formats, resulting in 4M+ organic views across accounts in four months with zero paid spend. Led community engagement and feedback loops to strengthen brand loyalty. Notable project Crafterior TikTok Campaign achieving 500K+ organic views in 2 months.

Graphic Design Intern at Co-Enterprise

April 1, 2021 - July 1, 2021

Designed digital campaign assets and promotional materials for consumer brand clients using Adobe Creative Suite, supporting campaign execution from brief to final delivery.