Highly strategic and creative leader with a proven track record in Commercial (B2B - B2C), Digital Marketing, Graphic Design, Web Design, and E-commerce Development. I am actively seeking a coordination, management, or directorial role to drive digital growth and innovation. An expert in web development (HTML5, JS, CSS3) and CMS management (WordPress, Magento, VTEX), I possess strong proficiency in the Adobe Suite and leverage work management platforms like Trello, Asana, and Jira. With a B1 level of English, my comprehensive approach involves creating and executing high-impact digital strategies, from visual ideation to optimizing commercial results. I stand out in leadership, innovation, proactivity, and adaptability to change. My holistic vision empowers teams and transforms projects into measurable successes.

William Pulido Casas

Highly strategic and creative leader with a proven track record in Commercial (B2B - B2C), Digital Marketing, Graphic Design, Web Design, and E-commerce Development. I am actively seeking a coordination, management, or directorial role to drive digital growth and innovation. An expert in web development (HTML5, JS, CSS3) and CMS management (WordPress, Magento, VTEX), I possess strong proficiency in the Adobe Suite and leverage work management platforms like Trello, Asana, and Jira. With a B1 level of English, my comprehensive approach involves creating and executing high-impact digital strategies, from visual ideation to optimizing commercial results. I stand out in leadership, innovation, proactivity, and adaptability to change. My holistic vision empowers teams and transforms projects into measurable successes.

Available to hire

Highly strategic and creative leader with a proven track record in Commercial (B2B - B2C), Digital Marketing, Graphic Design, Web Design, and E-commerce Development. I am actively seeking a coordination, management, or directorial role to drive digital growth and innovation. An expert in web development (HTML5, JS, CSS3) and CMS management (WordPress, Magento, VTEX), I possess strong proficiency in the Adobe Suite and leverage work management platforms like Trello, Asana, and Jira.

With a B1 level of English, my comprehensive approach involves creating and executing high-impact digital strategies, from visual ideation to optimizing commercial results. I stand out in leadership, innovation, proactivity, and adaptability to change. My holistic vision empowers teams and transforms projects into measurable successes.

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Language

English
Intermediate

Work Experience

National Digital Business Coordinator at Visión y Marketing S.A.S.
April 1, 2025 - April 1, 2025
Coordinated national digital business initiatives, driving digital growth and innovation for multiple clients and initiatives within the agency.
Content Manager Supervisor at Vision y Marketing S.A.S.
April 1, 2023 - April 1, 2023
Managed the Samsung Electronics Colombia account. Achieved account growth by expanding the team from three to six collaborators and increasing billing from COP 280 million in 2019 to COP 570 million by December 2022. Implemented web content indexing systems across e-commerce platforms, supervised the team, and oversaw AR/virtual showroom projects and a global content strategy.
Web & E-commerce Designer at Freelance
April 1, 2019 - April 1, 2019
Created, developed, and implemented websites using PHP, HTML, CMS platforms (Magento, WordPress, Prestashop, Joomla, Moodle). Developed and executed digital marketing and sales strategies across various digital channels. Provided Community Management and E-commerce consulting services.
Creative and Commercial Director at Coke Publicidad
May 1, 2016 - May 1, 2016
Established the commercial and design department. Led the redesign of Corporate Image, including the creation of an identity manual. Successfully negotiated and secured agreements for advertising material and BTL brand activation with AJECUADOR (Big Cola, Agua Cielo, and Volt Energy Drink).
Marketing and Design Manager at ASEO CITY S.A.S.
December 1, 2009 - December 1, 2009
Coordinated the entire advertising and marketing strategy for nationwide distribution and commercialization. Generated positioning campaigns and advertising materials; developed and implemented the e-commerce platform (www.tejadatrading.com). Created the organizational chart for the department, defined the budget, negotiated contracts, recruited personnel, and managed contracts. Designed corporate image and brands for company products, and developed marketing strategies for 300 points of sale nationwide.

Education

Graphic Designer at Corporación Unificada Nacional (CUN)
October 1, 2003 - November 6, 2025
CRM Administration Course at SENA Virtual
April 1, 2012 - November 6, 2025
Magister Sistem PHP Programming Course at Unknown
June 1, 2013 - July 1, 2013
DiseñoNet E-commerce Design Course (Prestashop Platform) at DiseñoNet
May 1, 2015 - June 1, 2015
Colsubsidio Educación Tecnológica - Cet Digital Marketing and Community Management Course at Colsubsidio Educación Tecnológica
November 1, 2021 - December 1, 2022
Strategic Management Course for SECOP II (Government Contracting) at Academia VIP
January 1, 2024 - November 6, 2025

Qualifications

Strategic Management Course for SECOP II (Government Contracting)
January 1, 2024 - November 6, 2025
Colsubsidio Educación Tecnológica - Cet Digital Marketing and Community Management Course
November 1, 2021 - December 1, 2022
DiseñoNet E-commerce Design Course (Prestashop Platform)
May 1, 2015 - June 1, 2015
Magister Sistem PHP Programming Course
June 1, 2013 - July 1, 2013
SENA Virtual CRM Administration Course
April 1, 2012 - November 6, 2025
Graphic Designer
October 1, 2003 - November 6, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education