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Hi, I'm Windy Raudha Tul Maulid A, a results-driven marketing strategist with 3+ years of experience in digital-first beauty brands, specializing in TikTok growth, KOL management, and campaign strategy. I've built end-to-end TikTok and KOL programs, generated millions of impressions, and led product launches that drive GMV and brand awareness across Indonesia and ASEAN markets. I'm passionate about building scalable content systems, strengthening brand identity, and collaborating with sales and e-commerce teams to optimize budgets and deliver measurable performance. I've delivered cross-functional campaigns, managed creator networks, and consistently exceeded engagement and growth targets.…Hi, I'm Windy Raudha Tul Maulid A, a results-driven marketing strategist with 3+ years of experience in digital-first beauty brands, specializing in TikTok growth, KOL management, and campaign strategy. I've built end-to-end TikTok and KOL programs, generated millions of impressions, and led product launches that drive GMV and brand awareness across Indonesia and ASEAN markets. I'm passionate about building scalable content systems, strengthening brand identity, and collaborating with sales and e-commerce teams to optimize budgets and deliver measurable performance. I've delivered cross-functional campaigns, managed creator networks, and consistently exceeded engagement and growth targets.

Windy Raudhatul Maulida

Marketing Strategist, Brand Strategist, Content Creator, +1

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Hi, I'm Windy Raudha Tul Maulid A, a results-driven marketing strategist with 3+ years of experience in digital-first beauty brands, specializing in TikTok growth, KOL management, and campaign strategy. I've built end-to-end TikTok and KOL programs, generated millions of impressions, and led product launches that drive GMV and brand awareness across Indonesia and ASEAN markets. I'm passionate about building scalable content systems, strengthening brand identity, and collaborating with sales and e-commerce teams to optimize budgets and deliver measurable performance. I've delivered cross-functional campaigns, managed creator networks, and consistently exceeded engagement and growth targets.…Hi, I'm Windy Raudha Tul Maulid A, a results-driven marketing strategist with 3+ years of experience in digital-first beauty brands, specializing in TikTok growth, KOL management, and campaign strategy. I've built end-to-end TikTok and KOL programs, generated millions of impressions, and led product launches that drive GMV and brand awareness across Indonesia and ASEAN markets. I'm passionate about building scalable content systems, strengthening brand identity, and collaborating with sales and e-commerce teams to optimize budgets and deliver measurable performance. I've delivered cross-functional campaigns, managed creator networks, and consistently exceeded engagement and growth targets.

Available to hire

Hi, I’m Windy Raudha Tul Maulid A, a results-driven marketing strategist with 3+ years of experience in digital-first beauty brands, specializing in TikTok growth, KOL management, and campaign strategy. I’ve built end-to-end TikTok and KOL programs, generated millions of impressions, and led product launches that drive GMV and brand awareness across Indonesia and ASEAN markets.

I’m passionate about building scalable content systems, strengthening brand identity, and collaborating with sales and e-commerce teams to optimize budgets and deliver measurable performance. I’ve delivered cross-functional campaigns, managed creator networks, and consistently exceeded engagement and growth targets.

Skills

Brand Identity

Explainer Video

Experience Level

Brand Identity

Expert

Explainer Video

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Senior Marketing Strategist at Glad 2Glow Philippines

December 1, 2025 - March 1, 2026

Led end-to-end TikTok & KOL strategy, identified high-potential creators, developed strategic briefs, and enforced content quality control. Generated 21M+ monthly impressions and translated viral content into GMV-driven performance. Drove 1,000+ monthly video outputs and supported smooth content execution. Executed high-frequency product launches (2x/month), including a 7,000+ unit sold-out product within 1 month. Launched a high-impact campaign for 'GG Baby' to boost engagement and brand awareness. Collaborated with KOL and Ads teams to filter high-performing content for paid ads and owned social media to maximize reach.

Brand Manager at Dorskin

March 1, 2025 - October 1, 2025

Led brand marketing across KOL, social media, and community programs; managed 3 core divisions. Planned, executed, and monitored integrated marketing campaigns to strengthen the full brand funnel. Directed monthly KOL campaigns highlighting product USP, generating MoM content growth, and producing ~500 organic videos per month supporting GMV growth. Developed acne-fighter–centric content pillars, strengthening brand identity and driving +50% engagement growth. Expanded the brand community beyond targets, achieving 2,800+ registrations. Collaborated with Sales & E-commerce to support GMV targets while maintaining ~15% marketing cost ratio.

Brand Manager (Sea Makeup) at PT Good Sale Tech

December 1, 2023 - February 1, 2025

Sea Makeup is the first makeup brand in Indonesia focused on acne skin and expanding to ASEAN. Initiated expansion of Sea Makeup Indonesia into the Philippines, achieving 50% increase in brand awareness within the first 2 months. Analyzed market trends and consumer insights to identify opportunities for product development and innovation, leading to successful product launches and increased sales. Conducted 25+ brand and market analyses to assess competitors in the Philippine beauty industry. Managed development of strategic campaigns ensuring alignment with marketing objectives, including branding initiatives and product launch promotions. Emphasized ROI to optimize budget distribution for maximum efficiency.

KOL Manager at The Originote

May 1, 2023 - November 1, 2023

Led product management strategies resulting in top 3-ranked sales on Shopee and TikTok Shop platforms. Achieved 340% increase in sales within 1 month (from 80,000+ to 275,000+ units sold). Generated 1+ million views weekly. Fostered communications and relationships with 300+ Key Opinion Leaders, enhancing brand visibility and credibility. Produced 12 engaging video concepts for Key Opinion Leaders and skillfully negotiated costs for influencer collaborations to secure mutually beneficial agreements.