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I am a creative and strategic social media professional with over four years of experience across various industries. I specialize in building brand presence through storytelling and performance marketing, combining narrative-driven content and data insights to grow loyal audiences and achieve measurable results. I am eager to contribute my diverse expertise to a dynamic team and continue to foster community engagement. I thrive on collaboration and innovation, driven by a passion for technology and digital storytelling, and am dedicated to staying ahead of trends to help brands resonate with their audiences.…I am a creative and strategic social media professional with over four years of experience across various industries. I specialize in building brand presence through storytelling and performance marketing, combining narrative-driven content and data insights to grow loyal audiences and achieve measurable results. I am eager to contribute my diverse expertise to a dynamic team and continue to foster community engagement. I thrive on collaboration and innovation, driven by a passion for technology and digital storytelling, and am dedicated to staying ahead of trends to help brands resonate with their audiences.

Winnie Obunabor

Social Media Manager, Content Strategist, Community Manager, +2

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I am a creative and strategic social media professional with over four years of experience across various industries. I specialize in building brand presence through storytelling and performance marketing, combining narrative-driven content and data insights to grow loyal audiences and achieve measurable results. I am eager to contribute my diverse expertise to a dynamic team and continue to foster community engagement. I thrive on collaboration and innovation, driven by a passion for technology and digital storytelling, and am dedicated to staying ahead of trends to help brands resonate with their audiences.…I am a creative and strategic social media professional with over four years of experience across various industries. I specialize in building brand presence through storytelling and performance marketing, combining narrative-driven content and data insights to grow loyal audiences and achieve measurable results. I am eager to contribute my diverse expertise to a dynamic team and continue to foster community engagement. I thrive on collaboration and innovation, driven by a passion for technology and digital storytelling, and am dedicated to staying ahead of trends to help brands resonate with their audiences.

Available to hire

I am a creative and strategic social media professional with over four years of experience across various industries. I specialize in building brand presence through storytelling and performance marketing, combining narrative-driven content and data insights to grow loyal audiences and achieve measurable results. I am eager to contribute my diverse expertise to a dynamic team and continue to foster community engagement.
I thrive on collaboration and innovation, driven by a passion for technology and digital storytelling, and am dedicated to staying ahead of trends to help brands resonate with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Social Media & Content Lead (Strategic + Execution) at BoConcept

March 1, 2025 - October 28, 2025

Led multi-market content strategy, producing short-form videos and visuals for Nigeria, Kenya, South Africa, and Côte d'Ivoire, achieving +82% engagement growth in 3 months. Managed Meta & Google Ads campaigns, improving ROAS by 2.8× over previous period. Designed and launched influencer campaigns, increasing reach by 35% and conversions by 22%. Supported in-store activations and community-building initiatives, strengthening brand loyalty.

Social Media Strategist / Community Manager at SheRise

April 1, 2025 - April 1, 2025

Planned and executed social media content across Instagram and LinkedIn, growing the community by 45% in 8 weeks. Managed 170+ female founders community, promoting dialogue and peer support. Wrote copy for posts and newsletters with an open rate of 28% and CTR above the industry average.

Content & Social Lead at Ditrop Inc.

February 1, 2025 - February 1, 2025

Developed and executed content strategy for LinkedIn, YouTube, Instagram, and X, raising organic reach by 62%. Led two end-to-end marketing campaigns that generated 20% more qualified leads. Analyzed campaign data and optimized content based on performance insights, achieving +18% engagement.

Brand Communications & Influencer Specialist at Bukola

August 1, 2022 - October 28, 2025

Managed 30+ influencer and sponsorship deals, achieving ROI 15% above forecast. Produced content and email campaigns that generated $15,000+ in affiliate revenue and created trend-driven content strategies to boost visibility and sales across channels.

Senior Content & Community Assistant at Kagan Tech

July 1, 2023 - July 1, 2023

Developed monthly growth reports and insight decks for client executives. Organized community events and campaigns, increasing user base by 40%. Managed influencer kits and logistics for product seeding campaigns.

Video Editor & Creative Designer at Valerie Egbuniwe Content (VEC)

February 1, 2022 - February 1, 2022

Revamped YouTube strategy, boosting engagement by 168%. Designed brand kits and visual guidelines, securing 3 new brand partnerships. Directed influencer campaigns and ensured consistent brand messaging.

Graphic & Motion Designer at Kamsi Nnamani

January 1, 2022 - January 1, 2022

Produced animated intros/outros and thumbnails aligned with brand identity. Collaborated on content shoots and post-production editing.