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Hi, I'm Miranti Wirastuti, a marketing professional with 10+ years of international experience driving high-impact campaigns across Europe and Asia. I excel at turning market insights into campaign strategies and collaborating with cross-cultural teams to deliver multi-channel programs that lift ROI. I also leverage AI-driven automation to optimize performance across paid media, CRM, and content. I thrive on building strategic partnerships and leading global initiatives, from EU-wide launches for Audible to digital platform collaborations that grow revenue and audience. I love turning complex data into actionable ideas and mentoring teammates to grow their marketing capabilities in fast-paced, matrixed organizations.…Hi, I'm Miranti Wirastuti, a marketing professional with 10+ years of international experience driving high-impact campaigns across Europe and Asia. I excel at turning market insights into campaign strategies and collaborating with cross-cultural teams to deliver multi-channel programs that lift ROI. I also leverage AI-driven automation to optimize performance across paid media, CRM, and content. I thrive on building strategic partnerships and leading global initiatives, from EU-wide launches for Audible to digital platform collaborations that grow revenue and audience. I love turning complex data into actionable ideas and mentoring teammates to grow their marketing capabilities in fast-paced, matrixed organizations.

Miranti Wirastuti

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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Hi, I'm Miranti Wirastuti, a marketing professional with 10+ years of international experience driving high-impact campaigns across Europe and Asia. I excel at turning market insights into campaign strategies and collaborating with cross-cultural teams to deliver multi-channel programs that lift ROI. I also leverage AI-driven automation to optimize performance across paid media, CRM, and content. I thrive on building strategic partnerships and leading global initiatives, from EU-wide launches for Audible to digital platform collaborations that grow revenue and audience. I love turning complex data into actionable ideas and mentoring teammates to grow their marketing capabilities in fast-paced, matrixed organizations.…Hi, I'm Miranti Wirastuti, a marketing professional with 10+ years of international experience driving high-impact campaigns across Europe and Asia. I excel at turning market insights into campaign strategies and collaborating with cross-cultural teams to deliver multi-channel programs that lift ROI. I also leverage AI-driven automation to optimize performance across paid media, CRM, and content. I thrive on building strategic partnerships and leading global initiatives, from EU-wide launches for Audible to digital platform collaborations that grow revenue and audience. I love turning complex data into actionable ideas and mentoring teammates to grow their marketing capabilities in fast-paced, matrixed organizations.

Available to hire

Hi, I’m Miranti Wirastuti, a marketing professional with 10+ years of international experience driving high-impact campaigns across Europe and Asia. I excel at turning market insights into campaign strategies and collaborating with cross-cultural teams to deliver multi-channel programs that lift ROI. I also leverage AI-driven automation to optimize performance across paid media, CRM, and content.

I thrive on building strategic partnerships and leading global initiatives, from EU-wide launches for Audible to digital platform collaborations that grow revenue and audience. I love turning complex data into actionable ideas and mentoring teammates to grow their marketing capabilities in fast-paced, matrixed organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

German

Beginner

Work Experience

Global Growth Manager at Audible

July 1, 2024 - Present

Exceeded acquisition targets by 7%+ through strategic campaign optimization and cross-functional collaboration. Drove EU-wide acquisition revenue by managing strategic promotional campaigns and optimizing multi-channel advertising strategies, delivering 2.5 million new listener acquisitions. Led C-suite strategic planning with EU regional leadership, delivering monthly executive briefings on campaign performance, market opportunities, and revenue forecasts—translating complex analytics into actionable business recommendations. Managed cross-functional stakeholder relationships across European marketplaces, coordinating with product, engineering, and regional teams to align resources and maximize revenue opportunities. Trained internal stakeholders on advertising products and strategies, providing product updates and best practices for onsite merchandising, paid media, CRM automation, and organic content. Demonstrated deep expertise in performance marketing, managing paid acquisition

Strategic Partnerships & Account Manager at Heineken Indonesia

August 1, 2021 - August 1, 2022

Built partnerships with 5+ major digital platforms, growing e-commerce channel from 0 to 15% of total revenue. Negotiated co-marketing agreements and joint business plans; led quarterly business reviews; served as primary relationship owner with platform partners.

Digital Marketing and E-commerce Manager at Coca-Cola Europacific Partners

July 1, 2019 - August 1, 2021

Led go-to-market for CCEP Indonesia's first B2B mobile application, managing relationships with 450,000+ distribution center partners and driving platform adoption that contributed to 30% YoY sales growth. Secured resources for digital transformation initiatives through ROI-focused business cases presented to regional leadership and Australia HQ. Managed strategic accounts across e-commerce, food aggregators, and omni-channel retailers; educated partner organizations on digital advertising solutions; delivered training for CRM and performance marketing.

Digital Marketing (Platform, CRM, & Paid Ads) at Philip Morris Indonesia

September 1, 2015 - June 1, 2019

Managed relationships with creative and media agencies; oversaw 40 billion Rupiah (~2 million Euro) annual digital ad spend; led data-driven campaign strategies; trained cross-functional teams on digital advertising; implemented self-serve advertising across programmatic DSPs; delivered campaigns across awareness, consideration, and conversion; improved brand performance.

Media Sales & Campaign Strategist at Mindshare Unilever (WPP)

December 1, 2014 - September 1, 2015

Led campaign strategy and sales support for Mindshare Unilever; built data-informed campaign recommendations; presented to senior leadership; collaborated with agencies and internal stakeholders; drove ROI.

Brand Executive at Heinz Indonesia

November 1, 2013 - December 1, 2014

Supported brand campaigns and cross-functional teams; contributed to market research and performance tracking.