KAICHENG (KC) WANG

Green Products Sales Supervisor at Green Products Sales

Supervised sales operations while designing packaging and product labels for bonsai and ceramic product lines. Developed seasonal branding materials and digital assets for e-commerce platforms such as Shopify, Amazon, and Etsy. Collaborated with marketing and product teams to ensure brand consistency and alignment with promotional goals. Assisted product photography and merchandising to improve customer engagement and visual presentation. Established a unified visual system and asset library for brand alignment across print, packaging, and digital channels, streamlining production and maintaining coherence.

Brand Designer at Chill Hea Vintage

Designed the primary logo for a vintage fashion brand to reflect its retro-modern aesthetic, supporting market positioning across print, packaging, and digital platforms. Explored multiple concept directions and developed comprehensive logo usage guidelines to maintain visual consistency. Supported brand application on social media and promotional materials, ensuring versatility and scalability of the logo designs.

Packaging Designer (Intern) at Susa Food Co., Ltd.

Worked remotely on packaging projects creating production-ready visual specifications to link design with manufacturing. Created dieline layouts, folding diagrams, and mockups illustrating materials and assembly. Improved team workflow by reorganizing file systems, standardizing templates, and refining cross-departmental communications with reformatted marketing and production materials to enhance clarity.

Environmental & Exhibit Graphics: Planned and executed exhibition graphics for student showcases, including layout diagrams, wall vinyls, labels, and directional signage. Collaborated with faculty to translate academic themes into public-facing visuals, enhancing visitor engagement. Solved logistical challenges such as limited installation time and shared gallery space through modular, pre-approved design systems.

Brand Designer at Green Products

Designed the primary logo for a vintage fashion brand, ensuring it reflected the brand’s retro-modern aesthetic and supported its positioning in the market. Adapted the logo for social media, promotional graphics, and product packaging. Delivered a comprehensive logo usage guide to maintain consistency in scale, color, and placement across applications.

Packaging Designer (Intern) at CHILL HEA VINTAGE

Worked remotely on packaging projects, developing production-ready visual specifications to bridge communication between design and manufacturing teams. Created dieline layouts, folding diagrams, and production-ready diagrams. Standardized labeling, file naming, and template formatting to ensure documentation consistency across SKUs; reorganized internal file systems to improve team efficiency.

Logo & Menu Designer at Camel Coffee (China)

Designed a distinctive logo and menu system for Camel Coffee, combining modern aesthetics with subtle cultural references to reflect the brand’s adventurous and premium positioning. Collaborated on brand direction, produced multiple logo concepts, refined a scalable vector mark, and developed a clear menu layout with visual hierarchy. Prepared print-ready files and digital versions for in-store and online use.

Brand Designer at GPS Bamboo / Green Products

Led brand identity initiatives, including logo concept development and brand usage guidelines, ensuring cohesive visual language across print, packaging, and digital channels.

Packaging Designer (Intern) at CHILL HEA VINTAGE (China)

Delivered production-ready packaging specifications, including dielines and folding diagrams; reorganized internal file systems and standardized templates to improve collaboration with production teams.

Packaging Designer (Intern) at Susa Food Co., Ltd. (China)

Produced packaging visuals and technical drawings for packaging concepts, supporting remote collaboration with manufacturing partners.