Wilfredo Lopez is a Web Developer and Marketing Automation Specialist with over 7 years of experience building high-converting websites and streamlined digital systems. He specializes in custom web and app development, frontend implementation, workflow automation, and integrating tools like CRMs, email platforms, and payment systems to simplify operations and increase efficiency. Beyond development, Wilfredo partners with coaches and online businesses to optimize their funnels, automate backend processes, and create scalable systems that drive revenue while reducing manual work. He combines technical expertise with strategic thinking to deliver solutions that are clean, conversion-focused, and built for growth.

Wilfredo Lopez

Wilfredo Lopez is a Web Developer and Marketing Automation Specialist with over 7 years of experience building high-converting websites and streamlined digital systems. He specializes in custom web and app development, frontend implementation, workflow automation, and integrating tools like CRMs, email platforms, and payment systems to simplify operations and increase efficiency. Beyond development, Wilfredo partners with coaches and online businesses to optimize their funnels, automate backend processes, and create scalable systems that drive revenue while reducing manual work. He combines technical expertise with strategic thinking to deliver solutions that are clean, conversion-focused, and built for growth.

Available to hire

Wilfredo Lopez is a Web Developer and Marketing Automation Specialist with over 7 years of experience building high-converting websites and streamlined digital systems. He specializes in custom web and app development, frontend implementation, workflow automation, and integrating tools like CRMs, email platforms, and payment systems to simplify operations and increase efficiency.
Beyond development, Wilfredo partners with coaches and online businesses to optimize their funnels, automate backend processes, and create scalable systems that drive revenue while reducing manual work. He combines technical expertise with strategic thinking to deliver solutions that are clean, conversion-focused, and built for growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Director of Marketing, Technology & Strategy at Self-Employed (Remote)
January 1, 2025 - Present
Owned post-sale client relationships for info product creators, combining technical implementation, automation support, and revenue strategy. Led onboarding, built and optimized Zapier and n8n automations, translated technical systems into clear client workflows, and partnered cross-functionally to drive retention and expansion. Contributed to scaling the business from $30,000/month to $174,000/month in under one year, supporting a trajectory from $200K annual profit to nearly $1M in annual revenue through improved systems, client success, and operational efficiency.
Web Developer at VaVa Virtual Assistants
January 1, 2018 - January 1, 2024
Increased client retention by 15% by optimizing WordPress landing pages; improved efficiency by 30% through modular WordPress plugins/themes; boosted site performance by 20% with enhanced UX and SEO; achieved measurable campaign performance improvements via advanced analytics integrations.
Front-End Developer at Frontend Simplified
January 1, 2024 - Present
Enhanced user engagement by implementing interactive React components (Apple Clone, UltraVerse NFT Marketplace); optimized performance with dynamic visuals and animations (Flixster Movie App, Disney+ Clone).
Junior Frontend Developer at Podfunnel
January 1, 2016 - January 1, 2017
Increased operational efficiency by 15% with frontend-Django integrations, reducing podcast errors. Delivered responsive designs, enhancing user engagement.
Mobile Application Developer at BBUp
January 1, 2014 - January 1, 2015
Expanded user reach by developing cross-platform catalog app (Android & iOS). Reduced load times by 30% via optimized app performance and secure payments.
Database Administrator at EDMX
January 1, 2014 - January 1, 2015
Increased mobile app user engagement by 10% through UI/UX improvements and real-time data management.
Unload & Technical Supervisor at UPS
January 1, 2007 - January 1, 2011
Achieved top regional productivity for two consecutive years, supervising 20+ employees. Improved package tracking accuracy by 25% through actionable operational feedback.

Education

Bootcamp Certificate at WynCode
January 1, 2015 - February 10, 2026
Bachelor of Business Administration in Management Information Systems at Florida Atlantic University
January 1, 2014 - February 10, 2026
High School Diploma at Columbus School
January 1, 2005 - February 10, 2026

Qualifications

Certificate of Internship
January 1, 2024 - February 10, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services