I'm Willy, a designer from Minnesota. I've been doing freelance design work since 2010 – alongside my professional career at Apple, leading an award-winning team. I decided to make a career change to UX / UI Design full-time and love it. I am proficient in Figma, Adobe Photoshop, Illustrator, and AI Prompt generation. I focus on Mobile and Web UI's.…

William Mattson

I'm Willy, a designer from Minnesota. I've been doing freelance design work since 2010 – alongside my professional career at Apple, leading an award-winning team. I decided to make a career change to UX / UI Design full-time and love it. I am proficient in Figma, Adobe Photoshop, Illustrator, and AI Prompt generation. I focus on Mobile and Web UI's.…

Available to hire

I’m Willy, a designer from Minnesota.

I’ve been doing freelance design work since 2010 – alongside my professional career at Apple, leading an award-winning team. I decided to make a career change to UX / UI Design full-time and love it.

I am proficient in Figma, Adobe Photoshop, Illustrator, and AI Prompt generation. I focus on Mobile and Web UI’s.

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Language

English
Fluent

Work Experience

Customer Experience Manager at Apple
October 11, 2011 - July 18, 2025
Designed Apple's internal communication platform, unifying disparate channels into a centralized hub and boosting employee engagement, as evidenced by a 50% surge in KPI adoption market-wide. Revamped the onboarding process for retail employees through interactive training modules, achieving three consecutive quarters of award-winning customer service scores and boosting employee satisfaction by 25%. Redesigned user interface for internal performance review platform, decreasing task completion time by 30% and increasing employee satisfaction scores by 25% based on user testing.
Executive Social Media Producer at Apple
February 1, 2023 - October 1, 2025
Designed user research studies for Social marketing, conducting 20 user interviews, leading to a 15% growth in engagement. Partnered with the executive team, legal, HR, and marketing teams to enhance employee engagement through targeted content and storytelling, increasing employee trust by 12 points Year over Year. Developed brand strategy guidelines for senior leadership as part of a developer conference, leading to an 11% increase in positive feedback.
Owner & Brand Strategist at Sub for That Podcast
November 1, 2024 - October 1, 2025
Produced and managed a weekly podcast, focused on driving audience engagement through organic growth, leading to over 50,000 listeners. Conducted user research as part of a rebranding strategy for social media marketing, increasing weekly organic social impressions to over 5 million. Created a design system for five unique show productions, including audio, video, and animations, decreasing weekly time commitments by 10 hours.
Graphic Designer at Absolute! Solutions
November 1, 2011 - October 1, 2025
Developed a strategy to bring the company into a new market, positioning the brand as a top 5 contributor in under a year. Managed outreach strategy through a multi-faceted marketing campaign across web, email, and print, helping to retain 95% of existing customers.
Freelance Graphic Designer at Social Media Brands
November 1, 2015 - October 1, 2025
Architectural Intern at Loom Studios
September 1, 2008 - October 1, 2025

Education

Bachelor of Science in Architecture at University of Minnesota
September 1, 2006 - May 22, 2009
UX/UI Design for AI at Academy
January 1, 2025 - July 25, 2025

Qualifications

Apple Ovation Award – Best in Customer Satisfaction
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education
    uniE621 CineTix - A Better Movie Ticket Experience
    The goal for CineTix was to merge the social experience of making group event reservations and the need for users to have a streamlined movie ticket experience. As the UX/UI designer, I aimed to simplify the user journey through a clean, personalized home screen, engaging event invitations, and a simplified purchase flow. Full Case Study: https://www.twine.net/signin branding designer logo…
    uniE621 Makrr - DIY Project Companion App
    Makrr is an AI-powered mobile app built for makers who want more than just inspiration – they want to actually finish the project. I created this app to help DIY enthusiasts transform inspiration into reality with intuitive tools, real-time guidance, and personalized support. Makrr helps bring your vision to life, no matter how complex the project. See full case study: https://www.twine.net/signin designer branding…