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I am an experienced Product Designer, Digital Strategist, and AI & Automation Specialist with over 20 years in UX/UI, automation, and digital growth strategies. I love optimizing digital ecosystems and delivering AI-powered solutions that help businesses grow across various industries, including government, energy, education, healthcare, and e-commerce. Innovation, design, and data-driven insights are my passions. I enjoy creating scalable solutions by combining user experience with automation and digital marketing. I’m skilled in workflow optimization and knowledge management, always looking for new opportunities in product design, digital strategy, and AI automation. I’m approachable, results-focused, and excited to bring creativity and strategy together in projects.…I am an experienced Product Designer, Digital Strategist, and AI & Automation Specialist with over 20 years in UX/UI, automation, and digital growth strategies. I love optimizing digital ecosystems and delivering AI-powered solutions that help businesses grow across various industries, including government, energy, education, healthcare, and e-commerce. Innovation, design, and data-driven insights are my passions. I enjoy creating scalable solutions by combining user experience with automation and digital marketing. I’m skilled in workflow optimization and knowledge management, always looking for new opportunities in product design, digital strategy, and AI automation. I’m approachable, results-focused, and excited to bring creativity and strategy together in projects.

Walter Araujo dos Santos

AI Prompt Engineer, Brand Designer, Content Producer, +7

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I am an experienced Product Designer, Digital Strategist, and AI & Automation Specialist with over 20 years in UX/UI, automation, and digital growth strategies. I love optimizing digital ecosystems and delivering AI-powered solutions that help businesses grow across various industries, including government, energy, education, healthcare, and e-commerce. Innovation, design, and data-driven insights are my passions. I enjoy creating scalable solutions by combining user experience with automation and digital marketing. I’m skilled in workflow optimization and knowledge management, always looking for new opportunities in product design, digital strategy, and AI automation. I’m approachable, results-focused, and excited to bring creativity and strategy together in projects.…I am an experienced Product Designer, Digital Strategist, and AI & Automation Specialist with over 20 years in UX/UI, automation, and digital growth strategies. I love optimizing digital ecosystems and delivering AI-powered solutions that help businesses grow across various industries, including government, energy, education, healthcare, and e-commerce. Innovation, design, and data-driven insights are my passions. I enjoy creating scalable solutions by combining user experience with automation and digital marketing. I’m skilled in workflow optimization and knowledge management, always looking for new opportunities in product design, digital strategy, and AI automation. I’m approachable, results-focused, and excited to bring creativity and strategy together in projects.

Available to hire

I am an experienced Product Designer, Digital Strategist, and AI & Automation Specialist with over 20 years in UX/UI, automation, and digital growth strategies. I love optimizing digital ecosystems and delivering AI-powered solutions that help businesses grow across various industries, including government, energy, education, healthcare, and e-commerce. Innovation, design, and data-driven insights are my passions.

I enjoy creating scalable solutions by combining user experience with automation and digital marketing. I’m skilled in workflow optimization and knowledge management, always looking for new opportunities in product design, digital strategy, and AI automation. I’m approachable, results-focused, and excited to bring creativity and strategy together in projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Intermediate

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Product Designer | Digital Strategist | AI & Marketing Automation Specialist at WM Marketing - Freelance

January 1, 2020 - Present

Designed and developed over 30 brand identities and marketing assets for clients in industries including e-commerce, energy, healthcare, and education. Strategized and managed paid traffic campaigns increasing ROI by 22%. Developed and optimized sales funnels and digital products improving lead generation by 37%. Implemented AI-powered automation solutions reducing response time by 40%. Managed and launched online courses and EAD platforms, improving student engagement and retention. Led branding and content strategy for podcasts, YouTube, and social media, enhancing audience engagement.

Brand Designer and Digital Content Creator at University of the Nations - Volunteer

July 1, 2015 - Present

Developed visual identity and branding for the university’s schools including logos and social media assets. Increased social media engagement by 14% through strategic visual content. Collaborated with communication teams to align visual materials with institutional mission and values.

Head of Public Relations and Digital Communications at YWAM - Youth With a Mission

January 1, 2018 - Present

Led outreach efforts for Latin American teams in Germany strengthening collaboration. Streamlined digital communications improving engagement and cross-team collaboration. Led digital content teams in Brazil and Germany, optimizing websites for UX and SEO increasing online engagement by 24%. Designed multiple brand identities enhancing brand recognition. Produced multimedia assets improving digital communication quality.

Business Intelligence & Emerging Technologies Manager | Digital Strategy & Data Analyst at Intelligent Solutions Group - SIN Group

December 31, 2014 - July 17, 2025

Led business intelligence and emerging technology initiatives producing over 2,500 reports supporting crisis management and strategic decision-making. Monitored digital and traditional media presence delivering real-time dashboards. Managed multi-disciplinary teams to develop responsive SEO-optimized websites increasing traffic by 26%. Directed data-driven content strategy boosting audience interaction by 30%. Conducted netnography analysis assisting private and public entities in strategic planning.

Founder & Chief Operating Officer (COO) | Product & Digital Experience Lead at Hagg Interactive Agency

January 31, 2013 - July 17, 2025

Founded and led production for over 500 websites ensuring accessibility and performance. Implemented WordPress CMS and developed custom plugins enhancing functionality. Improved UX and SEO leading to 40% organic traffic increase. Streamlined operational processes reducing project turnaround by 30%.

Head of Digital Strategy & Web Services | Department of Social Communication at Municipal Government of João Pessoa

January 31, 2008 - July 17, 2025

Led digital communication portal improving public access and mobile responsiveness, increasing visits by 45%. Managed content strategy and technical operations ensuring seamless user experience. Conducted training improving editorial workflows and news publishing efficiency by 22%.

Product Designer | Digital Strategist | AI & Marketing Automation Specialist at WM Marketing - Freelance

January 1, 2020 - Present

Designed and developed over 30 brand identities and marketing assets for various industries including e-commerce, energy, healthcare, and education. Strategized and managed paid traffic campaigns increasing ROI by 22%. Developed and optimized sales funnels improving lead generation by 37%. Implemented AI-powered automation solutions reducing response time by 40%. Managed and launched online courses and EAD platforms. Designed high-converting landing and sales pages increasing sales and SEO performance. Led branding and content strategy for podcasts, YouTube, and social media to increase audience engagement.

Brand Designer and Digital Content Creator at University of the Nations - Volunteer

July 1, 2015 - Present

Developed visual identity and branding including logos and digital assets enhancing the university school’s digital presence. Increased social media engagement by 14% through strategic visual content. Collaborated with communication teams to align visual materials with the institution’s mission and marketing campaigns.

Head of Public Relations and Digital Communications at YWAM - Youth With a Mission

January 1, 2018 - Present

Facilitated outreach efforts for Latin American teams in Germany, strengthening relationships and collaboration. Streamlined digital communication and public relations strategies, improving engagement. Led digital content teams overseeing website development, UX optimization, accessibility and SEO increasing online engagement by 24%. Designed brand identities and visual systems enhancing brand recognition. Produced multimedia assets improving digital communication quality.

Business Intelligence & Emerging Technologies Manager | Digital Strategy & Data Analyst at Intelligent Solutions Group - SIN Group

December 31, 2014 - July 17, 2025

Led business intelligence and emerging technology initiatives generating over 2,500 reports to support crisis management and strategic decisions. Monitored media presence with real-time dashboards. Managed cross-functional teams developing responsive, SEO-optimized websites increasing traffic by 26%. Directed social media content strategy leading to 30% audience interaction growth. Conducted netnography analysis assisting clients with crisis management and strategic planning.

Founder & Chief Operating Officer (COO) | Product & Digital Experience Lead at Hagg Interactive Agency

January 31, 2013 - July 17, 2025

Founded and led production team managing over 500 websites ensuring accessibility, performance, and responsive design. Implemented WordPress as primary CMS and developed custom plugins tailored to client needs. Optimized UX and SEO resulting in 40% increase in organic traffic. Streamlined operational processes reducing project turnaround time by 30%.

Head of Digital Strategy & Web Services | Department of Social Communication at Municipal Government of João Pessoa

January 31, 2008 - July 17, 2025

Led team managing city government digital communication portal improving public service access via user-centric and accessible design. Ensured web accessibility compliance increasing site visits by 45%. Managed content strategy and operations ensuring seamless user experience. Trained journalism team increasing news publishing accuracy and timeliness by 22%.

Product Designer | Digital Strategist | AI & Marketing Automation Specialist at WM Marketing - Freelance

January 1, 2020 - Present

Designed and developed over 30 brand identities and marketing assets for clients across various industries, including e-commerce, energy, healthcare, and education, ensuring strong brand positioning and consistency. Increased ROI by 22% through paid traffic campaigns and optimized ad performance. Developed and optimized sales funnels and digital products improving lead generation by 37%. Implemented AI-powered chatbots and automation reducing response time by 40%. Managed online courses and EAD platforms to boost retention and conversion rates. Led branding and content strategy for podcasts, YouTube, and social media to increase audience engagement.

Brand Designer and Digital Content Creator at University of the Nations - Volunteer

July 1, 2015 - Present

Developed visual identity and branding for one of the university’s schools, enhancing digital presence and brand consistency. Increased social media engagement by 14% through strategic visual content. Collaborated with communication teams to align visuals with the institution’s mission, supporting marketing campaigns and outreach.

Head of Public Relations and Digital Communications at YWAM - Youth With a Mission

January 1, 2018 - Present

Facilitated outreach for Latin American teams in Germany, strengthening inter-base collaboration. Streamlined digital communication and public relations strategies, improving engagement and campaign effectiveness. Led content teams for website development, optimizing UX, accessibility, and SEO; increased online engagement by 24%. Designed brand identities and visual systems enhancing brand recognition. Produced multimedia assets improving consistency and digital presence.

Business Intelligence & Emerging Technologies Manager | Digital Strategy & Data Analyst at Intelligent Solutions Group - SIN Group

December 31, 2014 - July 17, 2025

Led business intelligence and emerging technologies initiatives generating over 2,500 reports supporting crisis management and strategic decisions. Monitored media presence delivering real-time dashboards. Managed cross-functional teams and developed responsive, SEO-optimized websites increasing traffic by 26%. Directed social media content strategy, achieving 30% growth in audience interaction. Conducted netnography analysis to assist entities in crisis management and planning.

Founder & Chief Operating Officer (COO) | Product & Digital Experience Lead at Hagg Interactive Agency

January 31, 2013 - July 17, 2025

Founded and led the production team handling over 500 websites ensuring accessibility compliance and optimized performance. Implemented WordPress as primary CMS and developed custom plugins enhancing website functionality. Improved UX and SEO leading to 40% increased organic traffic. Streamlined operational workflows reducing project turnaround by 30%.

Head of Digital Strategy & Web Services | Department of Social Communication at Municipal Government of João Pessoa

January 31, 2008 - July 17, 2025

Led city government’s digital communication portal improving public service access with user-centric design. Enhanced web accessibility increasing site visits by 45%. Managed content strategy and site operations ensuring reliability and user experience. Trained journalism team improving news publishing accuracy and efficiency achieved a 22% increase in updates.