Available to hire
Hi, I’m Wojciech Zakrzewski, a marketing professional focused on digital strategy, SEO, and cross-channel campaigns. I translate data into actionable plans that boost visibility, engagement, and sales, while collaborating closely with cross-functional teams to implement scalable marketing solutions.
Over the years I’ve led SEO audits, driven multi-market campaigns across Central and Eastern Europe, and built training and tools that help teams measure and improve performance. I’m passionate about sharing knowledge and delivering measurable impact for brands and businesses.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Polish
Fluent
English
Fluent
Russian
Intermediate
Work Experience
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentAssist in developing digital marketing strategies, coordinate campaigns across various platforms, and analyze performance metrics to improve outreach.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025Developed a comprehensive digital marketing strategy aimed at expanding customer engagement and enhancing online presence.
Senior SEO Expert at Fabryka Marketingu
February 1, 2023 - September 18, 2025Led SEO initiatives for the e-commerce sector, optimizing content for better search visibility and user engagement.
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentAt Alsendo, a tech-driven shipping and delivery management platform for businesses, I led marketing initiatives, coordinated campaigns, and increased customer engagement.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025This was a short-term position during which I contributed while also researching SEO for a B2B segment.
Senior SEO Expert at Fabryka Marketingu
December 1, 2022 - September 18, 2025Focusing on digital marketing education for tech/logistics businesses, I optimized websites for search engines, managed link building strategies, and created SEO-friendly content.
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentCurrently overseeing marketing strategies for a tech-driven shipping and delivery management platform for businesses, focused on eCommerce. Responsible for increasing customer engagement and optimizing marketing campaigns across various types of media.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025Short-term position during which I contributed while also learning broader opportunities for future marketing roles. Involved technical SEO and content strategy for B2B segments and helped analyze user data for strategic marketing improvements.
Senior SEO Expert at Fabryka Marketingu
December 1, 2022 - September 18, 2025Conducted SEO education for tech/logistics and eCommerce companies. Focused on target audience growth, backend linking strategies, and improving internal linking structures.
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentAs part of the dynamic team at Alsendo - a tech-driven shipping and delivery management platform for businesses.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025This was a short-term position during which I effectively contributed while also leading broader opportunities to learn and grow.
SEO Expert at Fabryka Marketingu
July 1, 2022 - September 18, 2025Responsible for improving the visibility of clients' websites and enhancing online presence through advanced SEO strategies.
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentManaging the day-to-day of Alsendo - a tech-driven shipping and delivery platform for businesses. Focused on optimizing marketing strategies and increasing customer acquisition and retention.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025This was a short-term position during which I contributed while also offering broader opportunities to learn and grow professionally.
Senior SEO Expert at Fabryka Marketingu
January 1, 2023 - September 18, 2025Responsible for executing and optimizing SEO campaigns, managing website traffic, and implementing content strategies for various clients.
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentAt Alsendo, a tech-driven shipping and delivery platform for businesses, I focus on enhancing online presence, developing marketing strategies, and fostering customer engagement through data-driven insights.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025In this short-term position, I contributed while also exploring broader opportunities. I improved website search engine optimization for better segment targeting.
SEO Expert at Fabryka Marketingu
January 1, 2023 - September 18, 2025Responsible for driving traffic and optimizing customer experience through technical SEO, keyword discovery, and linking strategies, increasing overall website performance.
Junior Marketing Manager at Alsendo
November 1, 2023 - PresentManaged the day-to-day of Alsendo, a tech-driven shipping and delivery management platform for businesses. Increased customer engagement through targeted marketing campaigns, led strategic initiatives to boost revenue, and analyzed market trends to inform business decisions.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 18, 2025Short-term position during which I contributed significantly while delivering broader opportunities to learn and grow operational skills. Involved technical SEO and content strategy for B2B segments while enhancing the brand's presence.
Senior SEO Expert at Farbryka Marketingu
January 1, 2021 - September 18, 2025Focused on improving website ranking through optimization strategies and carried out content optimization, keyword research, and link building while mentoring junior staff.
Marketing Manager at Alsendo
November 1, 2023 - PresentMarketing lead for a SaaS shipping and delivery management platform; managed cross-channel campaigns, reduced CAC by 17% in the first year, increased organic channel acquisition by 32% YoY, and helped attract higher-margin customers with improved LTV.
CEE Marketing Coordinator at Alsendo
October 1, 2023 - September 26, 2025Coordinated CE Europe regional marketing efforts, aligned brand messaging across markets, and collaborated with local teams and agencies to execute regional campaigns.
Senior SEO Specialist at Fabryka Marketingu
February 1, 2023 - September 26, 2025Led SEO audits, on-page and off-page optimization, keyword research, and content strategy for B2B clients; contributed to growth in organic traffic and conversions.
Radio Journalist / Host at Lodz University Radio
January 1, 2018 - September 26, 2025Produced and hosted radio content, engaging audiences and developing communication skills.
Accounting Assistant Intern at Conduent
January 1, 2017 - September 26, 2025Assisted with accounting tasks, data entry, and financial processes.
Office Assistant Intern at BZB Project
January 1, 2017 - September 26, 2025Administrative support, scheduling, and general office operations.
Software Developer Intern at Vivid Games
December 31, 2014 - September 26, 2025Software development internship contributing to game development projects.
Digital Marketing Specialist at Medicover
August 1, 2023 - September 26, 2025Short-term role focusing on digital marketing contributions across channels, including planning and execution of campaigns to support business goals.
CEE Marketing Coordinator at Alsen Do
October 1, 2023 - September 26, 2025Collaborated with local marketing teams under the Alsen Do brand; built a consistent brand image across selected CEE markets. Executed short- and long-term marketing plans to improve sales, monitored performance data, and introduced tools and training to optimize online marketing efforts.
Senior SEO Specialist at Fabryka Marketing
February 1, 2023 - September 26, 2025Led tens of SEO audits, improving clients’ sales through website and customer journey optimization. Planned and executed SEO strategies for B2B tech/logistics and B2C e-commerce/food clients. Conducted keyword research, internal linking strategies, and Core Web Vitals optimization; managed cross-functional collaboration with developers and content teams; supervised publishing and link-building; documented best practices and used AI/NLP tools for content optimization.
Radio Journalist / Host at Lodz University of Technology Radio
January 1, 2018 - September 26, 2025Hosted and produced segments for a university radio station, engaging with audiences and coordinating program content.
Accounting Assistant Intern at Conduent
January 1, 2017 - September 26, 2025Internship performing basic accounting tasks and supporting finance operations.
Education
Bachelor's Degree at University of Lodz
October 1, 2015 - June 1, 2018Master's Degree at University of Lodz
February 1, 2018 - June 1, 2020Postgraduate Studies at University of Technology
October 1, 2012 - June 1, 2015Bachelor's Degree at University of Lodz
January 1, 2015 - January 1, 2018Bachelor's Degree at University of Lodz
January 1, 2015 - January 1, 2018Certificate in Digital Marketing at Cambridge English Qualification
January 1, 2019 - January 1, 2019Bachelor's at University of Lodz
January 1, 2015 - January 1, 2018Master's Studies at University of Lodz
January 1, 2018 - January 1, 2020Bachelor of Technology at University of Technology
January 1, 2012 - January 1, 2015Bachelor's Degree at University of Lodz
January 1, 2015 - January 1, 2018Bachelor's Degree at University of Lodz
January 1, 2015 - January 1, 2018Master's Degree at University of Lodz
January 1, 2018 - January 1, 2020Professional Programming at University of Technology
January 1, 2012 - January 1, 2015Master's Degree at University of Lodz
January 1, 2015 - January 1, 2018Bachelor's Degree at University of Lodz
January 1, 2012 - January 1, 2015 at University of Lodz
January 1, 2015 - January 1, 2018 at Kazan State University
February 1, 2018 - June 1, 2018 at Lodz University of Technology
January 1, 2012 - January 1, 2015IT and Computer Programming at Lodz University of Technology
January 1, 2012 - January 1, 2015Russian Studies at University of Lodz
January 1, 2015 - January 1, 2018Student Exchange (Russian Studies) at Kazan State University
February 1, 2018 - June 1, 2018Qualifications
Insights Discovery – Personal Profile: Refining Observer
January 1, 2022 - September 18, 2025LinkedIn Marketing Strategy & Solutions 2024
January 11, 2030 - December 31, 2024Google Ads Certification
January 1, 2023 - September 18, 2025Insights Discovery – Personal Profile: Refining Observer
January 1, 2022 - September 18, 2025LinkedIn Marketing Strategy & Solutions
January 1, 2024 - December 1, 2024Google Ads Certification
January 1, 2022 - January 1, 2024Google Analytics Certification
January 1, 2022 - January 1, 2024Cambridge English Qualification
January 1, 2019 - January 1, 2023Insights Discovery – Personal Profile: Refining Observer
January 1, 2025 - September 18, 2025LinkedIn Marketing Strategy & Solutions
January 1, 2024 - January 1, 2024Google Ads Certification
January 1, 2022 - January 1, 2022Insights Discovery – Personal Profile: Refining Observer
January 1, 2025 - September 18, 2025LinkedIn Marketing Strategy & Solutions
January 1, 2024 - December 31, 2024Google Ads Certification
January 1, 2024 - December 31, 2024Cambridge English Qualification
January 1, 2019 - December 31, 2019Insights Discovery – Personal Profile: Refining Observer
January 1, 2022 - September 18, 2025LinkedIn Marketing Strategy & Solutions
January 1, 2022 - January 1, 2023Google Ads Certification
January 1, 2022 - September 18, 2025Cambridge English Qualification
January 1, 2019 - January 1, 2023Insights Discovery – Personal Profile: Refining Observer
January 1, 2022 - September 18, 2025LinkedIn Marketing Strategy & Solutions
January 1, 2022 - January 1, 2024Google Ads Certification
January 1, 2024 - September 18, 2025Google Ads Certification
January 1, 2023 - January 1, 2024LinkedIn Marketing Strategy & Solutions
January 1, 2023 - September 18, 2025Google Analytics Certification
January 1, 2022 - January 1, 2023Google Ads Certification
January 1, 2024 - September 26, 2025Google Analytics Certification
January 1, 2019 - January 1, 2023Cambridge English Level 3 (Proficiency)
January 1, 2014 - September 26, 2025Symetria UX Upgrade
January 1, 2021 - September 26, 2025Insights Discovery – Personal Profile: Reforming
January 1, 2025 - September 26, 2025Insights Discovery – Personal Profile: Reforming Observer
January 1, 2025 - September 26, 2025LinkedIn Marketing Strategy & Solutions
January 1, 2024 - September 26, 2025Google Ads Certification
January 1, 2024 - September 26, 2025Symetria UX Upgrade
January 1, 2021 - September 26, 2025Google Analytics Certification
January 1, 2019 - September 26, 2025Cambridge English Level 3 (Proficiency)
January 1, 2014 - September 26, 2025Digital Marketing Specialist, Medicover
March 1, 2023 - August 1, 2023Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Healthcare, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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