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MY NAME IS WOLE BABALOLA. I WORK ACROSS MUSIC, CULTURE, AND MARKETING, HELPING BRANDS AND ARTISTS BUILD IDEAS THAT RESONATE WITH REAL COMMUNITIES. MY WORK SITS AT THE INTERSECTION OF STRATEGY, STORYTELLING, AND EXECUTION, FROM BUILDING CAMPAIGN ROLLOUTS AND PRODUCING CULTURAL EVENTS TO MANAGING ARTIST RELATIONSHIPS AND DEVELOPING BRAND WORLDS. ACROSS MUSIC PLATFORMS, EXPERIENTIAL EVENTS EVENTS, AND BRAND CAMPAIGNS, I TRANSLATE CULTURAL INSIGHT INTO PROJECTS THAT PEOPLE GENUINELY CONNECT WITH.…MY NAME IS WOLE BABALOLA. I WORK ACROSS MUSIC, CULTURE, AND MARKETING, HELPING BRANDS AND ARTISTS BUILD IDEAS THAT RESONATE WITH REAL COMMUNITIES. MY WORK SITS AT THE INTERSECTION OF STRATEGY, STORYTELLING, AND EXECUTION, FROM BUILDING CAMPAIGN ROLLOUTS AND PRODUCING CULTURAL EVENTS TO MANAGING ARTIST RELATIONSHIPS AND DEVELOPING BRAND WORLDS. ACROSS MUSIC PLATFORMS, EXPERIENTIAL EVENTS EVENTS, AND BRAND CAMPAIGNS, I TRANSLATE CULTURAL INSIGHT INTO PROJECTS THAT PEOPLE GENUINELY CONNECT WITH.

Wole Babalola

Music Producer, Creative Producer, Brand Strategist, +2

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MY NAME IS WOLE BABALOLA. I WORK ACROSS MUSIC, CULTURE, AND MARKETING, HELPING BRANDS AND ARTISTS BUILD IDEAS THAT RESONATE WITH REAL COMMUNITIES. MY WORK SITS AT THE INTERSECTION OF STRATEGY, STORYTELLING, AND EXECUTION, FROM BUILDING CAMPAIGN ROLLOUTS AND PRODUCING CULTURAL EVENTS TO MANAGING ARTIST RELATIONSHIPS AND DEVELOPING BRAND WORLDS. ACROSS MUSIC PLATFORMS, EXPERIENTIAL EVENTS EVENTS, AND BRAND CAMPAIGNS, I TRANSLATE CULTURAL INSIGHT INTO PROJECTS THAT PEOPLE GENUINELY CONNECT WITH.…MY NAME IS WOLE BABALOLA. I WORK ACROSS MUSIC, CULTURE, AND MARKETING, HELPING BRANDS AND ARTISTS BUILD IDEAS THAT RESONATE WITH REAL COMMUNITIES. MY WORK SITS AT THE INTERSECTION OF STRATEGY, STORYTELLING, AND EXECUTION, FROM BUILDING CAMPAIGN ROLLOUTS AND PRODUCING CULTURAL EVENTS TO MANAGING ARTIST RELATIONSHIPS AND DEVELOPING BRAND WORLDS. ACROSS MUSIC PLATFORMS, EXPERIENTIAL EVENTS EVENTS, AND BRAND CAMPAIGNS, I TRANSLATE CULTURAL INSIGHT INTO PROJECTS THAT PEOPLE GENUINELY CONNECT WITH.

Available to hire

MY NAME IS WOLE BABALOLA.
I WORK ACROSS MUSIC, CULTURE, AND MARKETING, HELPING BRANDS AND ARTISTS
BUILD IDEAS THAT RESONATE WITH REAL COMMUNITIES.
MY WORK SITS AT THE INTERSECTION OF STRATEGY, STORYTELLING, AND EXECUTION,
FROM BUILDING CAMPAIGN ROLLOUTS AND PRODUCING CULTURAL EVENTS TO
MANAGING ARTIST RELATIONSHIPS AND DEVELOPING BRAND WORLDS.
ACROSS MUSIC PLATFORMS, EXPERIENTIAL EVENTS EVENTS, AND BRAND CAMPAIGNS, I
TRANSLATE CULTURAL INSIGHT INTO PROJECTS THAT PEOPLE GENUINELY CONNECT WITH.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Intermediate

Work Experience

Cultural Strategist / Campaign Producer at The Plug

March 1, 2025 - Present

Contributed to cultural brand strategy and campaign production; led or supported production and promotion of large-scale cultural events including Mainland Block Party; coordinated artist logistics, hospitality, and on-site operations; collaborated with creative and production teams to execute live experiences; supported audience outreach and marketing strategies to increase event attendance and engagement.

Event Producer at The Plug

August 2, 2022 - Present

Supported event production, marketing, and artist coordination for cultural events and music activations. Contributed to the production and promotion of large-scale cultural events, including on-site artist logistics, hospitality, and on-site event operations. Collaborated with creative and production teams to execute culturally driven live experiences. Assisted with audience outreach and marketing strategies to increase event attendance and engagement.

Cultural Strategist / Campaign Producer at The Plug

June 1, 2022 - August 2, 2022

Developed creative concepts and programming ideas for music, youth culture, and entertainment projects. Shaped event themes, formats, and audience experiences for cultural and music-focused events. Collaborated with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. Contributed to brand storytelling for youth-focused entertainment initiatives and leveraged industry relationships to secure special guest appearances at curated cultural events. Managed brand identity creation and world-building strategy for campaigns, and led collaboration with designers, strategists, and content producers to develop brand concepts. Supported hospitality and on-site operations for international talent including Rubi Rose, Kai Cenat, and IShow Speed. Drove influencer activations with 300K+ followers growth.

Creative Consultant & Event Producer at Sound City

June 1, 2022 - August 2, 2022

Co-Founder, Brand Development at Simon Says Drip (SSD)

March 1, 2019 - Present

Contributed to the early development of the SSD brand ecosystem; supported brand identity creation and world-building strategy; assisted in shaping creative direction and narrative positioning; collaborated with designers, strategists, and content producers to develop brand concepts; managed and allocated a ₦45M startup budget, strategically distributing funds across operations, marketing, and production to support business growth and scalability; led early-stage hiring and team development.

Event Producer at The Plug

April 1, 2018 - September 30, 2019

Supported event production, marketing, and artist coordination for cultural events and music activations; contributed to production and promotion of large-scale cultural events; coordinated artist logistics, hospitality, and on-site operations; collaborated with creative and production teams to execute culturally driven live experiences; assisted with audience outreach and marketing strategies to increase event attendance and engagement.