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I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization. I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.…I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization. I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.

Wong Leeyi

Growth Marketer, Performance Marketer, Digital Marketer

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I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization. I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.…I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization. I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.

Available to hire

I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization.

I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Growth Marketer at Verdant Solar Sdn. Bhd.

August 1, 2022 - July 31, 2024

Focused on performance marketing, team leadership, SEO strategy, multi-channel marketing, and sales funnel development. Led a six-figure marketing budget and cross-functional campaigns to improve lead quality and brand reach.

Strategic Marketing at Verdant Solar Sdn. Bhd.

July 1, 2024 - Present

Led current marketing initiatives including digital advertising campaigns, content/landing page alignment, and collaboration with copywriters and designers to optimize ROI and brand visibility.

Growth Marketer at Digital Marketing Strategy

January 1, 2020 - July 31, 2022

Managed omnichannel campaigns across paid ads (Google, Facebook/Meta), content, and offline channels; led a six-figure budget and a five-person team; improved CAC and lead quality; generated thousands of qualified leads.

Digital Marketing Intern at Marketing.my

February 1, 2019 - August 1, 2019

Intern in Search Engine Optimization and Social Media Marketing; produced monthly client reports; daily monitoring of client projects and content optimization.