I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization. I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.

Wong Leeyi

I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization. I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.

Available to hire

I help businesses generate high-quality leads through performance-driven paid advertising on Meta and Google. My work focuses on building and optimizing full-funnel campaigns, from audience targeting and ad creatives to landing page performance and conversion tracking. I specialize in lowering cost per acquisition while maintaining lead quality by leveraging data-driven strategies, continuous testing, and budget optimization.

I also support clients in improving their overall customer journey, including retargeting strategies and lead nurturing flows to maximize conversion rates.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Growth Marketer at Verdant Solar Sdn. Bhd.
August 1, 2022 - July 31, 2024
Focused on performance marketing, team leadership, SEO strategy, multi-channel marketing, and sales funnel development. Led a six-figure marketing budget and cross-functional campaigns to improve lead quality and brand reach.
Strategic Marketing at Verdant Solar Sdn. Bhd.
July 1, 2024 - Present
Led current marketing initiatives including digital advertising campaigns, content/landing page alignment, and collaboration with copywriters and designers to optimize ROI and brand visibility.
Growth Marketer at Digital Marketing Strategy
January 1, 2020 - July 31, 2022
Managed omnichannel campaigns across paid ads (Google, Facebook/Meta), content, and offline channels; led a six-figure budget and a five-person team; improved CAC and lead quality; generated thousands of qualified leads.
Digital Marketing Intern at Marketing.my
February 1, 2019 - August 1, 2019
Intern in Search Engine Optimization and Social Media Marketing; produced monthly client reports; daily monitoring of client projects and content optimization.

Education

Add your educational history here.

Qualifications

Facebook Certified Digital Marketing Associate
November 1, 2021 - April 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other