I am a dynamic Creative Consultant specializing in generative AI and marketing arts, with over 20 years of experience crafting engaging visuals and storytelling for ambitious brands. I love leading innovative projects and turning complex ideas into clear, impactful visuals through strategic design and AI-powered workflows. I’ve collaborated with global brands and entertainment properties to reduce timelines, improve engagement, and scale brand assets across digital, print, and experiential platforms.…

William Orban

I am a dynamic Creative Consultant specializing in generative AI and marketing arts, with over 20 years of experience crafting engaging visuals and storytelling for ambitious brands. I love leading innovative projects and turning complex ideas into clear, impactful visuals through strategic design and AI-powered workflows. I’ve collaborated with global brands and entertainment properties to reduce timelines, improve engagement, and scale brand assets across digital, print, and experiential platforms.…

Available to hire

I am a dynamic Creative Consultant specializing in generative AI and marketing arts, with over 20 years of experience crafting engaging visuals and storytelling for ambitious brands. I love leading innovative projects and turning complex ideas into clear, impactful visuals through strategic design and AI-powered workflows. I’ve collaborated with global brands and entertainment properties to reduce timelines, improve engagement, and scale brand assets across digital, print, and experiential platforms.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Independent Creative Consultant | Generative AI & Marketing Artist at Self-Employed / Contract
October 1, 2000 - Present
Provide end-to-end creative direction and Generative AI content production for marketing, product visualization, packaging, large-format design, and commercial storytelling. Develop advanced prompt engineering systems for AI-generated imagery and video across retail, automotive, hospitality, entertainment, and sports sectors. Lead creative initiatives for enterprise clients including Hilton, Marriott, Ford, Camping World, CBS, Disney, and multiple national brands, while also producing AI-enhanced marketing assets for professional sports leagues such as the NFL, NBA, NHL, MLB, NASCAR, and UFC. Deliver key art, stage graphics, promotional visuals, and AI-driven content that integrates seamlessly into digital, print, social, broadcast, and experiential environments. Continuously integrate Generative AI into established design, motion, and VFX workflows to accelerate production timelines while maintaining broadcast-quality output and brand consistency.
Art Director | Marketing & Print & Motion Design at St. Louis Rams (NFL)
July 1, 2010 - January 1, 2016
Directed visual design and motion graphics for high-profile marketing initiatives, including full-page advertising, billboards, season ticket campaigns, stadium graphics, and in-game visuals. Produced motion graphics, animations, and infographics for scoreboard displays and broadcast television. Developed branded creative assets for corporate partners and sponsorship activations, supporting marketing objectives while enhancing fan engagement through cohesive and impactful visual storytelling.
Art Director | VFX Artist | Marketing Design at Modern VideoFilm
April 1, 2000 - August 1, 2008
Created visual effects, motion graphics, and title design for television series and feature film projects within fast-paced production environments. Designed marketing materials, promotional assets, and magazine covers for entertainment industry publications, including The Hollywood Reporter. Delivered key art and visual systems for studio productions, ensuring high production value, creative consistency, and on-time delivery across broadcast and film projects.
Art Director at St. Louis Rams (NFL)
July 1, 2010 - January 1, 2016
Directed visual design and motion graphics for high-profile marketing initiatives, including full-page advertising, billboards, season ticket campaigns, stadium graphics, and in-game visuals. Produced motion graphics, animations, and infographics for scoreboard displays and broadcast television. Developed branded creative assets for corporate partners and sponsorship activations, supporting marketing objectives while enhancing fan engagement through cohesive and impactful visual storytelling.
Independent Creative Consultant at Self-Employed
October 1, 2000 - Present
Directed comprehensive creative direction and Generative AI content production for marketing, product visualization, packaging, large-format design, and commercial storytelling. Developed advanced prompting engineering systems for AI-generated imagery and video across retail, automotive, hospitality, entertainment, and sports sectors. Orchestrated creative initiatives for enterprise clients including Hilton, Marriott, Ford, Camping World, CBS, Disney, and multiple national brands, while also producing AI-enhanced marketing assets for professional sports leagues (NFL, NBA, NHL, MLB, NASCAR, UFC). Delivered key art, stage graphics, promotional visuals, and AI-driven content that integrated seamlessly into digital, print, social, broadcast, and experiential environments. Continuously integrated Generative AI into established design, motion, and VFX workflows to accelerate production timelines, maintaining broadcast-quality output and brand consistency. Streamlined creative production time
Art Director | VFX Artist at Modern VideoFirm
April 1, 2000 - August 1, 2008
Created visual effects, motion graphics, and title design for television series and feature film projects in fast-paced production environments. Engineered marketing materials, promotional assets, and magazine covers for entertainment industry publications, including The Hollywood Reporter. Delivered key art and visuals systems for studio production, ensuring high production value, creative consistency, and on-time delivery across broadcast and film projects. Revamped visually complex projects under tight production schedules. Elevated brand presentation for studio and broadcast clients through high-quality design execution. Enhanced fan engagement through visually distinctive promotional content.

Education

University of Illinois @ Chicago at University of Illinois @ Chicago
November 7, 2024 - November 7, 2000
Bachelor of Arts in Art & Film at University of Illinois at Chicago
January 11, 2030 - January 14, 2026
Bachelor of Arts in Art & Film at University of Illinois at Chicago
January 11, 2030 - January 14, 2026
Bachelor of Arts in Art & Film at University of Illinois at Chicago
January 11, 2030 - January 14, 2026
Bachelor of Arts - Art & Film at University of Illinois at Chicago
January 1, 1997 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Wholesale & Distribution, Computers & Electronics, Gaming, Travel & Hospitality, Consumer Goods, Retail, Other, Manufacturing

Skills

Experience Level