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I’ve been a passionate marketer for over twenty years, serving local, national, and global clients across multiple industries, both within marketing agencies and now as Director of Word out over the past four years. I’m well versed in marketing strategy, communication plans, content creation and campaigns, social media strategy and management, event marketing and production, design and production—having served clients including IBM, Microsoft, Telstra, SanDisk, McPhersons Consumer Products, and 3M Australia. As a thinker but also a doer, no marketing need is too small or too hard to tackle, and I’ll put my ‘all’ into partnering with you to develop the best marketing solution for your business.…I’ve been a passionate marketer for over twenty years, serving local, national, and global clients across multiple industries, both within marketing agencies and now as Director of Word out over the past four years. I’m well versed in marketing strategy, communication plans, content creation and campaigns, social media strategy and management, event marketing and production, design and production—having served clients including IBM, Microsoft, Telstra, SanDisk, McPhersons Consumer Products, and 3M Australia. As a thinker but also a doer, no marketing need is too small or too hard to tackle, and I’ll put my ‘all’ into partnering with you to develop the best marketing solution for your business.

Lydia Walters

Content Creator, Social Media Manager, Brand Strategist, +4

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I’ve been a passionate marketer for over twenty years, serving local, national, and global clients across multiple industries, both within marketing agencies and now as Director of Word out over the past four years. I’m well versed in marketing strategy, communication plans, content creation and campaigns, social media strategy and management, event marketing and production, design and production—having served clients including IBM, Microsoft, Telstra, SanDisk, McPhersons Consumer Products, and 3M Australia. As a thinker but also a doer, no marketing need is too small or too hard to tackle, and I’ll put my ‘all’ into partnering with you to develop the best marketing solution for your business.…I’ve been a passionate marketer for over twenty years, serving local, national, and global clients across multiple industries, both within marketing agencies and now as Director of Word out over the past four years. I’m well versed in marketing strategy, communication plans, content creation and campaigns, social media strategy and management, event marketing and production, design and production—having served clients including IBM, Microsoft, Telstra, SanDisk, McPhersons Consumer Products, and 3M Australia. As a thinker but also a doer, no marketing need is too small or too hard to tackle, and I’ll put my ‘all’ into partnering with you to develop the best marketing solution for your business.

Next availability:

July 21, 2026

Sydney, Australia

I’ve been a passionate marketer for over twenty years, serving local, national, and global clients across multiple industries, both within marketing agencies and now as Director of Word out over the past four years.
I’m well versed in marketing strategy, communication plans, content creation and campaigns, social media strategy and management, event marketing and production, design and production—having served clients including IBM, Microsoft, Telstra, SanDisk, McPhersons Consumer Products, and 3M Australia. As a thinker but also a doer, no marketing need is too small or too hard to tackle, and I’ll put my ‘all’ into partnering with you to develop the best marketing solution for your business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director at Word out - Smart Marketing Solutions

July 1, 2021 - Present

Direct marketing solutions for local, national, and global clients, spanning strategy, content creation, websites, newsletters, blogs, social content, podcasts, and motion graphics. I focus on performance, continually analyzing results and repurposing content to maximize impact.

Experience Marketing Director, Strategy & Planning at George P Johnson

March 1, 2012 - July 1, 2017

Led the development and delivery of B2B strategic marketing initiatives for IBM Asia Pacific; supported local agency teams; managed experience strategy, social media, and attendance at international events; produced market insights and in-country guidance.

Marketing Director, Strategy & Planning at George P Johnson

March 1, 2012 - July 1, 2017

Led B2B strategic marketing for IBM Asia Pacific, guiding in-country teams and global stakeholders. Responsibilities included experience strategy, social media, events, and creating marketing guidance and resource kits; mentored agency and IBM client teams globally.

Account Director at Brains

January 1, 2007 - January 1, 2012

Managed global technology clients (e.g., Telstra, Microsoft, SanDisk) across marketing strategies, integrated campaigns, and media plans; oversaw briefs, stakeholder liaison, budget management, and team development; led product collateral and multimedia projects.

Account Director at DesignStreet

January 1, 2005 - January 1, 2007

Coordinated automotive, consumer goods, and pharmaceutical accounts (Hyundai, McPherson Consumer Products, 3M, Reckitt Benckiser, Pfizer). Led pitches, client management, staff oversight, studio workflow, and end-to-end campaigns including branding, packaging, websites, and photo shoots.

Marketing Coordinator at Reed Business Information

September 1, 2004 - June 1, 2005

Achieved circulation and revenue targets through marketing plans for Infolink, Australian Doctor, Pharmacy News, Super Review, and Money Management; direct mail, ads, promotions, and extensive database management.

Subscription Coordinator at Outback Publishing Company

September 1, 2002 - September 1, 2004

Managed 33,000 subscribers nationally and internationally; subscription renewals, correspondence, website updates, reporting for audits, and liaison with database consultant.

Program Coordinator at Tactical Directions

June 1, 2000 - June 1, 2002

Managed key client loyalty and sales promotions (school reward programs, recipe clubs, cash-back offers); coordinated program communications, fulfillment, and data management; supervised 1800 numbers and invoicing.

Receptionist at Comtech Education Services

December 1, 1999 - June 1, 2000

Handled busy PABX system, mail, travel bookings, testing center relief, and general administration; supported hospitality and course coordination.