Founder & Lead Developer at Effigy Creative

Owner-operated WordPress development studio delivering custom builds, complex integrations, and ongoing site management for clients across agriculture, finance, manufacturing, and technology sectors. Full project lifecycle from discovery and wireframing through to development, hosting, and long-term maintenance. Built and maintained custom WordPress themes and plugins to exacting client requirements, working at hooks-and-filters level rather than relying on off-the-shelf solutions. Managed a portfolio of 100+ WordPress sites with updates, security, backups, performance monitoring, and client support. Designed and implemented REST API integrations connecting WordPress with external CRMs, databases, ERPs, and mobile applications. Extensive WooCommerce customization including payment gateways, custom pricing logic, product management, and third-party fulfilment integrations. Worked directly with clients and stakeholders, translating business requirements into technical solutions with clea