For Early Hawk, a junk removal and hauling service, I led a full-scale rebrand to elevate the company’s market presence and future growth potential. This project reflects my strength in transforming underdeveloped brands into confident, scalable identities. Key contributions included:
• Brand Development & Strategy: Redesigned the brand from the ground up—refining the voice, positioning, and value proposition to align with a broader customer base and inspire trust.
• Business Planning: Consulted on service models, market positioning, and pricing strategies to enhance operational focus and profitability.
• Visual Identity Overhaul: Crafted a bold, energetic identity system, including a mascot-style hawk mark and dynamic logotype, optimized for both digital and field-ready uniforms, signage, and collateral.
• Website Build (Wix): Designed and developed a professional, user-friendly Wix website built to convert—featuring service breakdowns, booking call-to-actions, and customer testimonials.
This rebrand demonstrates how I merge strategy with standout design to position local service businesses for long-term brand recognition and customer loyalty.…For Early Hawk, a junk removal and hauling service, I led a full-scale rebrand to elevate the company’s market presence and future growth potential. This project reflects my strength in transforming underdeveloped brands into confident, scalable identities. Key contributions included:
• Brand Development & Strategy: Redesigned the brand from the ground up—refining the voice, positioning, and value proposition to align with a broader customer base and inspire trust.
• Business Planning: Consulted on service models, market positioning, and pricing strategies to enhance operational focus and profitability.
• Visual Identity Overhaul: Crafted a bold, energetic identity system, including a mascot-style hawk mark and dynamic logotype, optimized for both digital and field-ready uniforms, signage, and collateral.
• Website Build (Wix): Designed and developed a professional, user-friendly Wix website built to convert—featuring service breakdowns, booking call-to-actions, and customer testimonials.
This rebrand demonstrates how I merge strategy with standout design to position local service businesses for long-term brand recognition and customer loyalty.WW…