Swathy is the passionate founder of ssk-deisgn.com, a creative studio that brings brands to life with purpose and precision. She specializes in a comprehensive range of design services, including strategic branding, impactful advertising, engaging social media campaigns, intuitive web design, and elegant all print-based designs. Swathy’s approach is rooted in crafting unique identities and creating seamless experiences that help clients connect with their audience and stand out in a crowded market.…

Swathy Sreekumar

Swathy is the passionate founder of ssk-deisgn.com, a creative studio that brings brands to life with purpose and precision. She specializes in a comprehensive range of design services, including strategic branding, impactful advertising, engaging social media campaigns, intuitive web design, and elegant all print-based designs. Swathy’s approach is rooted in crafting unique identities and creating seamless experiences that help clients connect with their audience and stand out in a crowded market.…

Available to hire

Swathy is the passionate founder of ssk-deisgn.com, a creative studio that brings brands to life with purpose and precision. She specializes in a comprehensive range of design services, including strategic branding, impactful advertising, engaging social media campaigns, intuitive web design, and elegant all print-based designs. Swathy’s approach is rooted in crafting unique identities and creating seamless experiences that help clients connect with their audience and stand out in a crowded market.

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Language

English
Fluent
German
Intermediate
Hindi
Fluent

Work Experience

Senior Graphic Designer & Creative Lead
August 1, 2022 - Present
Led the rebranding strategy for a global client, increasing brand recognition by 35%. Developed culturally adapted design solutions for global clients across Germany, India, UK, and China. Created user-centric visual assets including website UI, marketing materials, and social media graphics, resulting in 25% higher engagement. Collaborated with marketing teams to design targeted campaigns that improved conversion rates by 20%.
Creative Partner & Senior Designer at BBH
February 1, 2021 - August 14, 2025
Led branding projects for top-tier clients, translating business objectives into visually compelling narratives. Designed and executed over 30 multi-channel marketing campaigns, boosting audience engagement by 40%. Managed creative direction for print and TV advertisements ensuring premium-quality execution. Mentored junior designers fostering skill growth and team efficiency.
Senior Art Director at DDB Mudra Group, Mumbai, India
March 1, 2019 - August 14, 2025
Conceptualized and produced marketing assets that increased brand visibility by 30%. Led end-to-end advertising and digital campaigns contributing to a 15% revenue increase.
Art Director at DDB Mudra Group, Ahmedabad, India
March 1, 2016 - August 14, 2025
Designed marketing collaterals, infographics, and print advertisements improving brand recall. Assisted in art direction for commercial photoshoots ensuring visual storytelling consistency. Recognized as ‘Top Performer of the Year’ by DDB Asia Pacific for exceptional contributions.

Education

BA (Honours) in Design Communication, Specialization in Graphic Design at Lasalle College of the Arts, Singapore
January 1, 2012 - August 14, 2025
Diploma in Design Communication at Lasalle College of the Arts, Singapore
January 1, 2011 - August 14, 2025
A-Levels at Podar International School, Mumbai, India
January 1, 2008 - August 14, 2025
I.C.S.E Board Exams - 1st in Art at Bombay Scottish School, Mumbai, India
January 1, 2006 - August 14, 2025

Qualifications

Google Certificate: Foundations in User Experience (UX) Design
January 1, 2024 - August 14, 2025

Industry Experience

Media & Entertainment, Financial Services, Consumer Goods, Travel & Hospitality, Retail, Professional Services, Software & Internet
    uniE621 Florettee -Skincare
    For the UK-based skincare brand Florette, the visual identity and packaging are crafted to resonate with a younger audience that champions natural beauty over makeup. The design celebrates authenticity, empowering users to feel confident and radiant in their own skin. Every element promotes the idea of real, glowing skin and encourages everyday self-care, reflecting the brand’s core values. A nature-inspired brand identity was developed to emphasize real beauty and minimalism. Using the flower as a symbolic element, the branding is soft yet confident, aligning with the message of natural skin pride. The visual system is consistent across packaging, social media, and ads to build a strong, memorable brand presence. Key Features Logo inspired by flower petals, representing natural growth and beauty Soft, clean color palette to reflect skincare purity and calm Minimal, everyday-friendly packaging that emphasizes usability and aesthetic appeal Consistent brand visuals across social platforms (Instagram, Facebook) and outdoor ads Messaging centered around confidence, self-love, and natural beauty Sustainable materials used in packaging to appeal to environmentally aware users logo graphicdesigner illustrator branding designer branddesign Idea packagingdesign…
    paper Florettee -Skincare

    For the UK-based skincare brand Florette, the visual identity and packaging are crafted to resonate with a younger audience that champions natural beauty over makeup. The design celebrates authenticity, empowering users to feel confident and radiant in their own skin. Every element promotes the idea of real, glowing skin and encourages everyday self-care, reflecting the brand’s core values.

    A nature-inspired brand identity was developed to emphasize real beauty and minimalism. Using the flower as a symbolic element, the branding is soft yet confident, aligning with the message of natural skin pride. The visual system is consistent across packaging, social media, and ads to build a strong, memorable brand presence.

    Key Features

    1. Logo inspired by flower petals, representing natural growth and beauty
    2. Soft, clean color palette to reflect skincare purity and calm
    3. Minimal, everyday-friendly packaging that emphasizes usability and aesthetic appeal
    4. Consistent brand visuals across social platforms (Instagram, Facebook) and outdoor ads
    5. Messaging centered around confidence, self-love, and natural beauty
    6. Sustainable materials used in packaging to appeal to environmentally aware users
    uniE621 Orika Spice Calendar Design
    This calendar design project for Orika aims to create a visually stunning and informative calendar that celebrates the world of spices through a minimalist lens. Each month will feature a different spice, emphasizing its unique characteristics and cultural significance, while seamlessly integrating the calendar's date structure. graphicdesigner illustrator designer calanderdeisgn digitalillutration…