For the UK-based skincare brand Florette, the visual identity and packaging are crafted to resonate with a younger audience that champions natural beauty over makeup. The design celebrates authenticity, empowering users to feel confident and radiant in their own skin. Every element promotes the idea of real, glowing skin and encourages everyday self-care, reflecting the brand's core values. A nature-inspired brand identity was developed to emphasize real beauty and minimalism. Using the flower as a symbolic element, the branding is soft yet confident, aligning with the message of natural skin pride. The visual system is consistent across packaging, social media, and ads to build a strong, memorable brand presence. Key Features Logo inspired by flower petals, representing natural growth and beauty Soft, clean color palette to reflect skincare purity and calm Minimal, everyday-friendly packaging that emphasizes usability and aesthetic appeal Consistent brand visuals across social platforms (Instagram, Facebook) and outdoor ads Messaging centered around confidence, self-love, and natural beauty Sustainable materials used in packaging to appeal to environmentally aware users
- Graphic Designer
- Logo Designer
- Packaging Designer