Taaneya Balaji is an animation and art director from Bangalore, India.
Having worked at larger creative firms for much of her career, and combining her love for film, animation & design, Taaneya has consistently pushed her craft to create emotive, unexpected work that has helped elevate brands and their stories.
Taaneya is known by her colleagues and collaborators for her ability to see the spark of potential in everyone and everything, paired with creative strategy, technique and the ability to see see things not as they are but as they could be.
With every project, she offers full-service creative capabilities, unexpected techniques, exceptional strategy, and a signature multidisciplinary style that raises the bar.
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We created elaborate, expressive collage compositions paired with accents from BCG’s signature color palette; A perfect introduction to the partnership between BCG and Manulife -
Realizing purpose with the power to transform requires a different approach. From BCG’s work with many leaders and organizations over the years, they developed and honed a methodology for discovering, articulating, activating, and embedding true purpose.
This film was a visual representation of a white paper that was published in May 2017.
We created a dynamic, mutli medium film that brought this concept to life - https://www.twine.net/signin
Game Changer, a book by Jean-Manuel Izaret and Arnab Sinha reveals how pricing shapes businesses, markets and society. It also shows you how to set pricing strategies when market-shaping events occur. How do you bring an innovation to market? How do you make a transition to an “as a service” pricing model? And what are the social consequences of strategic pricing?
We created a teaser along with a series of four ‘hooks’ to illustrate several elements as described in the book.
Collage and a bold, playful color palette played a key visual element to personify the content -
ACOB is a podcast that highlights the behind the scenes stories of rebrand glory, drama, or disaster.
We created a new series of animated ACOB covers, following an established motion style guide with custom stories for each brands journey - https://www.twine.net/signin
Based on survey responses from 27,800 employees across 16 countries, BCG identified inclusion as a critical factor in workplace happiness.
When workers feel included, the index shows, their happiness and overall well-being improve and retention rates increase.
We created a distinct, simplified and personified motion brand to represent this - https://www.twine.net/signin
From creating photo-op moments at Target’s iconic storefronts to getting bangs, our team created a range of filters for every guest on Instagram & Snapchat - https://www.twine.net/signin
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