UX/UI & Interaction Design Specialist: 15+ Years Driving Business Results with User-Centred Design. I am a highly experienced UX/UI Consultant and Interaction Design Specialist with over 15 years of experience dedicated to creating clear, engaging, and highly effective digital solutions. My mission is to transform complex business challenges into intuitive user experiences. My extensive background allows me to effectively lead the design process end-to-end, delivering impactful results across diverse sectors, including e-commerce, SaaS, and large government applications. My deep expertise covers the critical areas of digital design: * UX Strategy & Research: Leading discovery, defining user needs, facilitating cross-functional workshops, and translating data into actionable design strategy. * Interaction Design (IxD): Architecting seamless user flows, defining global design systems, and ensuring comprehensive information architecture (IA). * Visual & UI Design: Translating strategy into polished, high-fidelity interfaces using industry-leading tools like Figma, Sketch, and Adobe Creative Cloud, paying close attention to visual colour and branding. A key differentiator is my previous background as a front-end developer (HTML, CSS, JS). This technical fluency enables effective collaboration with engineering teams, ensuring designs are not only innovative and user-centred but also technically feasible and efficient to implement. Whether you need strategic guidance, hands-on visual delivery, or expert oversight to manage complex stakeholder relationships and drive consensus, I adapt my process to align with your business goals and accelerate project delivery. I am available for short-term engagements and long-term design consulting. Let's discuss your project's vision.

Wren Sofer

UX/UI & Interaction Design Specialist: 15+ Years Driving Business Results with User-Centred Design. I am a highly experienced UX/UI Consultant and Interaction Design Specialist with over 15 years of experience dedicated to creating clear, engaging, and highly effective digital solutions. My mission is to transform complex business challenges into intuitive user experiences. My extensive background allows me to effectively lead the design process end-to-end, delivering impactful results across diverse sectors, including e-commerce, SaaS, and large government applications. My deep expertise covers the critical areas of digital design: * UX Strategy & Research: Leading discovery, defining user needs, facilitating cross-functional workshops, and translating data into actionable design strategy. * Interaction Design (IxD): Architecting seamless user flows, defining global design systems, and ensuring comprehensive information architecture (IA). * Visual & UI Design: Translating strategy into polished, high-fidelity interfaces using industry-leading tools like Figma, Sketch, and Adobe Creative Cloud, paying close attention to visual colour and branding. A key differentiator is my previous background as a front-end developer (HTML, CSS, JS). This technical fluency enables effective collaboration with engineering teams, ensuring designs are not only innovative and user-centred but also technically feasible and efficient to implement. Whether you need strategic guidance, hands-on visual delivery, or expert oversight to manage complex stakeholder relationships and drive consensus, I adapt my process to align with your business goals and accelerate project delivery. I am available for short-term engagements and long-term design consulting. Let's discuss your project's vision.

Available to hire

UX/UI & Interaction Design Specialist: 15+ Years Driving Business Results with User-Centred Design.

I am a highly experienced UX/UI Consultant and Interaction Design Specialist with over 15 years of experience dedicated to creating clear, engaging, and highly effective digital solutions.

My mission is to transform complex business challenges into intuitive user experiences. My extensive background allows me to effectively lead the design process end-to-end, delivering impactful results across diverse sectors, including e-commerce, SaaS, and large government applications.

My deep expertise covers the critical areas of digital design:

  • UX Strategy & Research: Leading discovery, defining user needs, facilitating cross-functional workshops, and translating data into actionable design strategy.
  • Interaction Design (IxD): Architecting seamless user flows, defining global design systems, and ensuring comprehensive information architecture (IA).
  • Visual & UI Design: Translating strategy into polished, high-fidelity interfaces using industry-leading tools like Figma, Sketch, and Adobe Creative Cloud, paying close attention to visual colour and branding.

A key differentiator is my previous background as a front-end developer (HTML, CSS, JS). This technical fluency enables effective collaboration with engineering teams, ensuring designs are not only innovative and user-centred but also technically feasible and efficient to implement.

Whether you need strategic guidance, hands-on visual delivery, or expert oversight to manage complex stakeholder relationships and drive consensus, I adapt my process to align with your business goals and accelerate project delivery.

I am available for short-term engagements and long-term design consulting. Let’s discuss your project’s vision.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

UI/Branding Designer (Freelance) at Octopus Deploy
November 1, 2024 - Present
Designing intuitive and streamlined experiences, while collaborating with teams to build user-centered, data-driven products that are fully accessible. Responsibilities include wireframing, prototyping and branding.
Senior Interaction Designer at Department for Business and Trade
October 1, 2024 - September 29, 2025
Working on DBT’s Tariff Application Platform (Alpha), following GOV.UK and GDS standards. Identifying user needs and pain points, redesigning automated user journeys, and integrating Jira features. Managing stakeholders and communicating design concepts and rationale. Facilitating workshops, wireframing and rapid prototyping using GOV.UK Prototyping Kit; testing and iterating designs based on user feedback.
User Experience Designer (Freelance) at Freelance / Various Clients
April 1, 2022 - September 29, 2025
Designing, prototyping and building UI layouts, sites and landing pages. Collaborating with multidisciplinary teams to create engaging visual designs, social assets, online campaigns and marketing materials.
Lead Digital Designer at The SHS Collective
December 1, 2018 - September 29, 2025
Art-direction, mentoring and management of the design team. Conducting accessibility audits, user research, ideation and data analysis. Developing personas, creating user flows, wireframes and testing.
Digital Designer at Dr Martens
September 1, 2017 - September 29, 2025
Developing campaign-led digital creative across multiple platforms, from concept stages through to delivery. Designing site features, landing pages, department pages and newsletters.
Senior UX/UI Designer at Royal Society Of Medicine
February 1, 2015 - September 29, 2025
Researching and evaluating usability, wireframing, creating user flows and prototypes. Developing brand guidelines, designing and building micro sites, site pages and newsletters.
Lead Interaction Designer at QVC
November 1, 2009 - September 29, 2025
Working on a redesign, creating wireframes, designing and developing prototypes. Producing visual content for interactive platforms including web, television and app. Briefing and mentoring team members.
Senior Digital Designer at Virgin
January 1, 2009 - September 29, 2025
Designing and building site pages, campaigns and templates. Evaluating usability and performance.

Education

Enhanced Illustration at Central Saint Martins College Of Art And Design
January 11, 2030 - January 1, 2015
BA (Hons) Communications and Graphic Design at London Metropolitan University
January 1, 2000 - December 31, 2003

Qualifications

Security Active SC, BPSS, DBS
January 11, 2030 - September 29, 2025

Industry Experience

Government, Education, Media & Entertainment, Retail, Professional Services, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate