Available to hire
I am Wayrizal (Rizal), an award-winning Creative Director with 30 years in advertising and marketing. I excel at building strong teams, guiding writers, designers and artists to deliver compelling campaigns, and I thrive in fast-paced environments that demand strategic thinking and hands-on collaboration.
As a Creative Director and entrepreneur, I’ve led branding, communication and promo initiatives across agencies and startups, driving growth and delivering measurable results, including launching new systems for shrimp farmers and quadrupling profits in 2020.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
CREATIVEPRENEUR/CO-FOUNDER at PT Nami Selera Global
July 1, 2021 - PresentCo-founded branding, communication and promo for group holding company; oversee branding, communication and promo design; collaborate with Director Production and Director of Marketing and Sales to develop market penetration strategy; oversee online sales.
EXECUTIVE CREATIVE DIRECTOR at Hatma Creative
August 1, 2021 - PresentEvaluated and contributed to creative team ideas, translated into actionable project plans; revamped work strategies; oversaw teams of writers and designers; initiated collaboration with all units; recruited and trained top candidates; developed high-impact campaigns from concept to completion.
DIGITAL CREATIVE DIRECTOR at Havas Media Group (Freelance)
February 1, 2023 - April 1, 2023Led digital creative direction for campaigns, contributed to overall creative strategy and ensured alignment with client goals during freelance engagement.
HEAD OF CREATIVE at StratX (KG Media) (Freelance)
September 1, 2022 - December 1, 2022Evaluated and contributed branding and creative ideas; revamped workflows to meet marketing objectives; oversaw writers and designers; collaborated across units; contributed to significant profit growth.
CREATIVE PARTNER at Capella Digicrats Indonesia (Part Time)
October 1, 2021 - August 1, 2022Creative partner; collaborated across business units to drive branding and campaign initiatives; contributed to strategy and execution.
BRAND & CREATIVE LEAD at eFishery (aquaculture startup)
September 1, 2020 - July 1, 2021Evaluated and contributed branding and creative ideas; revamped work processes to hit marketing objectives; oversaw creative teams; contributed to profit growth and product campaigns.
HEAD OF CREATIVE CONTENT & STRATEGY at Trusmi Group
June 1, 2020 - September 1, 2020Created campaigns for Re-opening The Keranjang Bali; revamped digital assets for Bolu Toba Medan; oversaw writers, artists and project managers; collaborated with production to meet goals; restructured workflows.
CREATIVE DIRECTOR & HEAD OF PRODUCTION at SAC Indonesia
October 1, 2018 - June 1, 2020Evaluated and contributed to creative ideas; revamped processes; oversaw teams of writers, artists, designers and project managers; mentored 16 designers and art directors; contributed to new business wins and maintained key accounts.
DIGITAL CREATIVE DIRECTOR at DentsuX
February 1, 2018 - September 1, 2018Established department procedures and quality standards; contributed to creative ideas; won digital business and maintained digital campaigns for multiple brands.
DEPUTY EXECUTIVE CREATIVE DIRECTOR at Leo Burnett/Alpha245
September 1, 2011 - December 1, 2017Recruited, hired and trained top candidates; led high-impact campaigns from concept to completion; supervised design and production staff; built processes to meet customer needs.
CREATIVE DIRECTOR at DDB Indonesia
June 1, 2010 - August 1, 2011Managed campaigns to meet client needs and creative visions; developed artistic visuals within constraints; collaborated with partners to advance projects.
ASSOCIATE CREATIVE DIRECTOR at Dwisapta Group
January 1, 2006 - January 1, 2008Led creative direction and team collaboration across multiple accounts; helped drive growth and campaign success.
SENIOR ART DIRECTOR at JWT Jakarta
January 1, 2003 - January 1, 2006Directed art direction for major accounts; contributed to campaign concepts and visual execution across ATL/BTL initiatives.
SENIOR ART DIRECTOR at LOWE Indonesia
January 1, 2000 - January 1, 2003Led senior art direction for key brands; collaborated across teams to deliver integrated campaigns.
SENIOR ART DIRECTOR at JC&K
January 1, 1999 - January 1, 2000Guided creative output and visual design for multiple accounts; contributed to concept development.
ART DIRECTOR at Brains Communication
January 1, 1996 - January 1, 1999Directed art for campaigns; aligned creative output with client goals and brand standards.
DESKTOP VISUALIZER at Binamark Indonesia
January 1, 1993 - January 1, 1996Produced visual assets and prepared layouts for print and digital media; supported senior creatives.
Education
Interior Design (Diploma) at AKADEMI TEKNIK DESAIN INTERIOR
January 1, 1991 - January 1, 1994Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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