ART DIRECTOR at WIN CASINO (BETFAN)

Leading the end-to-end creative direction and brand transformation of Win Casino, from initial concept to launch — one of the largest casino openings in the region. Spearheaded the development of a holistic design strategy encompassing visual identity, digital infrastructure, and experiential branding. Built and directed the full design system for a new-tier casino experience, including a gamified loyalty card program, motion design, web architecture, and in-venue branding elements. Authored and implemented a comprehensive brandbook, establishing the creative foundations and tone of voice for all future communications. Defined the new positioning and creative strategy for the casino brand, aligning it with aspirational values, psychological archetypes, and a modern aesthetic. Led a small design team, providing mentorship, quality oversight, and workflow organization across digital and print initiatives. Collaborated closely with marketing, C-level stakeholders, and development teams

ART DIRECTOR at TAKE A LUKE STDUDIO

As a freelance Art Director and Creative Consultant, partnered with brands and agencies to deliver high-impact design solutions that blend aesthetics with business strategy. Provided end-to-end creative leadership — from concept to execution — across digital, branding, and experience design. Designed full brand identities, UX/UI systems, and digital assets for startups, NGOs, and commercial clients across Europe. Advised clients on positioning, tone of voice, and visual storytelling, often reimagining their entire customer journey. Created emotional brand universes for emerging businesses, helping them launch with clarity and impact. Delivered strategic presentations, marketing collateral, and visual content tailored to each client’s audience. Collaborated with developers, strategists, and founders, managing timelines and creative direction in remote environments.

SENIOR CREATIVE DESIGNER at EXPONDO

Played a central role in elevating the global visual identity of Expondo — a fast-scaling e-commerce brand operating in 17+ markets. Worked across digital design, brand development, and marketing automation, contributing to the company’s rapid international growth. Led the design and implementation of performance-driven assets (landing pages, banners, CRM campaigns) tailored to 17 markets. Co-created a refreshed brand identity and scalable design system rolled out across 5 international storefronts. Increased campaign effectiveness through A/B testing, UX thinking, and consistent visual optimization. Introduced cross-team design standards in Figma, improving collaboration between design, dev, and content teams. Supported junior designers and onboarded external partners to maintain brand quality at scale.

GRAPHIC DESIGNER at PATHFINDER23 (BRAND NEW GALAXY)

Worked with global brands to deliver digital-first design solutions with a strong commercial focus at one of the top shopper marketing agencies in CEE. Designed landing pages, social media assets, and digital campaigns for clients such as Bayer, Duracell, and Coty. Delivered projects under tight deadlines, maintaining creative quality and alignment with brand guidelines. Participated in brainstorming sessions and campaign planning with strategy and copy teams. Balanced executional precision with fresh creative ideas for FMCG and lifestyle clients.

GRAPHIC DESIGNER & CO-CREATOR at CHRUM.COM

Co-created and designed for Chrum.com — a bold, independent streetwear brand that built a loyal following through attitude, storytelling, and unique visual identity. Created the entire graphic universe for the brand, from apparel prints to packaging, web design, and social media content. Developed limited collections and product lines that became cult favorites, including pieces featured in Forbes Poland. Grew the brand’s visual recognition by blending humor, cultural references, and clean graphic language. Managed print production processes and collaborated with manufacturers on quality execution.

Freelance Art Director at Win Casino

Led end-to-end creative direction and brand transformation from concept to launch; developed a holistic design strategy covering visual identity, digital infrastructure, and experiential branding; authored a brandbook; defined the brand positioning; led a design team; collaborated with marketing, C-level stakeholders, and development teams to ensure alignment and cohesive rollout.

Freelance Art Director & Creative Consultant at Take A Luke Studio

Partnered with brands and agencies to deliver high-impact design solutions across digital, branding, and experience design; provided end-to-end creative leadership from concept to execution; advised on positioning, tone of voice, and visual storytelling; managed timelines and collaboration with developers, strategists, and founders in remote environments.

Senior Creative Designer at Expondo

Elevated global visual identity for Expondo, a fast-scaling e-commerce brand in 17+ markets; led the design of performance-driven assets (landing pages, banners, CRM campaigns); co-created a refreshed brand identity and scalable design system across five international storefronts; improved campaign effectiveness via UX thinking and A/B testing; introduced cross-team design standards in Figma.

Graphic Designer at Pathfinder23 (Brand New Galaxy)

Designed landing pages, social media assets, and digital campaigns for global brands; delivered projects under tight deadlines while maintaining brand guidelines; participated in brainstorming with strategy and copy teams; balanced execution with fresh creative ideas for FMCG and lifestyle clients.