A creative leader specializing in luxury brands and digital innovation. Currently Art Director at Moët Hennessy, orchestrating visual identity and content strategy for prestigious campaigns. Previously drove brand design at Match Group and led creative direction at VICE Media France for shows like VOYOUS and Thérapie. Notable experience includes premium content creation for Lifestyle Asia at Burda International, visual strategy consulting for Nike and Beats at Protein, and multimedia journalism for Villa Schweppes and Shoes-Up. Expertise spans crisis communication, digital content innovation, and luxury brand storytelling. Consistently delivers high-impact marketing materials while maintaining brand integrity across all touchpoints. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Tawfik Akachar

A creative leader specializing in luxury brands and digital innovation. Currently Art Director at Moët Hennessy, orchestrating visual identity and content strategy for prestigious campaigns. Previously drove brand design at Match Group and led creative direction at VICE Media France for shows like VOYOUS and Thérapie. Notable experience includes premium content creation for Lifestyle Asia at Burda International, visual strategy consulting for Nike and Beats at Protein, and multimedia journalism for Villa Schweppes and Shoes-Up. Expertise spans crisis communication, digital content innovation, and luxury brand storytelling. Consistently delivers high-impact marketing materials while maintaining brand integrity across all touchpoints. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

A creative leader specializing in luxury brands and digital innovation. Currently Art Director at Moët Hennessy, orchestrating visual identity and content strategy for prestigious campaigns. Previously drove brand design at Match Group and led creative direction at VICE Media France for shows like VOYOUS and Thérapie. Notable experience includes premium content creation for Lifestyle Asia at Burda International, visual strategy consulting for Nike and Beats at Protein, and multimedia journalism for Villa Schweppes and Shoes-Up.

Expertise spans crisis communication, digital content innovation, and luxury brand storytelling. Consistently delivers high-impact marketing materials while maintaining brand integrity across all touchpoints.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

French
Fluent
English
Fluent
Arabic
Intermediate

Work Experience

Add your work experience history here.

Education

Masters at ISCPA
October 8, 2012 - April 28, 2014

Qualifications

Team Management
March 9, 2015 - June 29, 2018
Head of production, project manager and main video director
Art Direction
December 19, 2019 - January 1, 2025
Currently working as an art director, brand designer and filmmaker as an independent.

Industry Experience

Consumer Goods, Media & Entertainment, Software & Internet, Computers & Electronics, Education
    paper Photo Journalist, Webedia / 2015,2018

    Served as lead writer, photographer, and videographer for Villa Schweppes.
    Conducted and produced high-profile interviews with artists, see portfolio.
    Created multimedia content for various digital platforms.
    Managed editorial calendar and content strategy.
    Developed engaging storytelling formats across multiple channels.

    paper Social Media Producer, VICE Media / 2019,2022

    Led creative direction for multiple TV shows, including VOYOUS, Thérapie etc…
    Managed all social media content creation and adaptation for VICE TV France.
    Developed offline brand content, including billboards, OOH advertising, and merch.
    Created user-generated content strategies to enhance audience engagement.
    Oversaw production and post-production of promotional video content.

    paper Brand Designer, Match Group / 2022,2023

    Spearheaded brand design strategy across multiple platforms and channels.
    Developed comprehensive social media campaigns, including Instagram and TikTok.
    Created and maintained consistent visual identity across all brand touchpoints.
    Managed product marketing visuals and campaign performance metrics.
    Collaborated with stakeholders to ensure brand consistency and message alignment.

    paper MH Studio, Moët Hennessy, Paris - 2023,2024

    Directed visual identity and content strategy for luxury brand campaigns.
    Managed cross-functional teams to deliver high-impact marketing materials.
    Created bespoke visual solutions aligned with brand guidelines, market positioning.
    Led crisis communication initiatives while maintaining brand integrity.
    Incorporated innovative approaches to digital content creation and distribution.