Brand & Graphic Designer with agency and in-house experience, working across visual identity, typography, and digital systems. My work focuses on building clear, cohesive visual languages that translate across brand, product, and communication touchpoints, from early concepts to production-ready execution. I’ve worked closely with founders, marketing teams, and creatives to define and develop brand foundations, often in contexts where visual direction is still evolving. This includes identity systems, digital and social assets, editorial layouts, and early product or packaging directions, with attention to consistency, structure, and long-term usability. My background spans both structured environments and early-stage projects, which has shaped a practical approach to design that is thoughtful, precise, and grounded in real constraints. I prioritize clarity over decoration, systems over one-offs, and design decisions that can hold up as a brand grows.

Wych Hendra

Brand & Graphic Designer with agency and in-house experience, working across visual identity, typography, and digital systems. My work focuses on building clear, cohesive visual languages that translate across brand, product, and communication touchpoints, from early concepts to production-ready execution. I’ve worked closely with founders, marketing teams, and creatives to define and develop brand foundations, often in contexts where visual direction is still evolving. This includes identity systems, digital and social assets, editorial layouts, and early product or packaging directions, with attention to consistency, structure, and long-term usability. My background spans both structured environments and early-stage projects, which has shaped a practical approach to design that is thoughtful, precise, and grounded in real constraints. I prioritize clarity over decoration, systems over one-offs, and design decisions that can hold up as a brand grows.

Available to hire

Brand & Graphic Designer with agency and in-house experience, working across visual identity, typography, and digital systems. My work focuses on building clear, cohesive visual languages that translate across brand, product, and communication touchpoints, from early concepts to production-ready execution.

I’ve worked closely with founders, marketing teams, and creatives to define and develop brand foundations, often in contexts where visual direction is still evolving. This includes identity systems, digital and social assets, editorial layouts, and early product or packaging directions, with attention to consistency, structure, and long-term usability.

My background spans both structured environments and early-stage projects, which has shaped a practical approach to design that is thoughtful, precise, and grounded in real constraints. I prioritize clarity over decoration, systems over one-offs, and design decisions that can hold up as a brand grows.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

Indonesian
Fluent
English
Fluent
Italian
Intermediate
Spanish; Castilian
Beginner

Work Experience

Lead Brand and Visual Designer at Instyle Group
January 1, 2025 - October 1, 2025
Lead branding and visual identity initiatives for a Milan-based fashion production and distribution group, developing brand guidelines, art direction, and communications assets.
Freelance Graphic Designer at Freelance
May 1, 2015 - Present
Collaborated with clients across branding, identity, packaging, and digital design; delivered end-to-end visual design solutions.
Freelance Graphic Designer at MotionDen
March 1, 2020 - October 1, 2025
Provided graphic design services for motion graphics and branding projects for a studio in Austin, TX.
Graphic Designer at JED Creative
February 1, 2019 - October 1, 2025
Graphic design work for clients in Jakarta, including branding, print, and digital assets.
Graphic Design Intern at Table Six
December 1, 2015 - October 1, 2025
Assisted with branding and design tasks; created collateral and layouts.
Independent Designer at Self-employed
May 1, 2015 - Present
Developed brand identities, campaign visuals, and packaging for clients across lifestyle, beauty, health, and food. Collaborated with founders, marketers, and creative directors, often taking a lead role in visual concepting and execution.
Lead Brand & Graphic Designer at Instyle Group
July 1, 2022 - January 1, 2025
Led the rebranding and development of visual identity systems across digital, print, social, and e-commerce. Designed typography-led layouts and visual systems applied consistently across campaigns and channels. Executed high-volume graphic assets while maintaining visual coherence and craft. Contributed to art direction for shoots, lookbooks, and editorial outputs. Collaborated daily with creatives, marketing, and e-commerce teams to deliver production-ready design.
Freelance Brand Designer at The Brand Consultancy
April 1, 2022 - March 1, 2023
Assisted the Creative and Art Directors in brand identity development, research, design exploration, and preparing presentations for brands operating in the tech and health sectors.
Freelance Graphic Designer at MotionDen
October 1, 2019 - March 1, 2020
Provided research and art direction for new visual and typographic contents for videomaking templates and website design.
Graphic Designer at JED Creative
March 1, 2017 - February 1, 2019
Worked closely with the Art Director and the creative team, developing and designed brand identity systems and packaging designs for brands operating in fashion, food, health, and beauty and wellness from the conception to the production.
Independent Designer at Independent Designer (Freelance)
May 1, 2015 - Present
Developed brand identities, campaign visuals, and packaging for clients across lifestyle, beauty, health, and food. Collaborated with founders, marketers, and creative directors, often taking a lead role in visual concepting and execution.

Education

Master in Visual Design at Raffles Milano Istituto Moda e Design
November 1, 2020 - September 1, 2021
Designer Bootcamp at The Design Kids
May 1, 2019 - October 1, 2025
B.A., Hons Graphic Design and New Media at Binus-Northumbria School of Design
September 1, 2012 - September 1, 2016
Master in Visual Design at Raffles Milano Istituto Moda e Design
January 11, 2030 - January 24, 2026
Bachelor in Graphic Design at Binus-Northumbria School of Design
January 11, 2030 - January 24, 2026
Master in Visual Design at Raffles Milano Istituto Moda e Design
January 11, 2030 - January 24, 2026
Bachelor in Graphic Design at Binus-Northumbria School of Design
January 11, 2030 - January 24, 2026

Qualifications

Designer Bootcamp (The Design Kids)
May 1, 2019 - October 1, 2025

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Other, Consumer Goods, Software & Internet

Experience Level

Expert
Expert
Expert
Intermediate