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I’m Xabier, a performance-focused digital marketing professional with a track record of driving growth across paid search, social, and programmatic channels for global brands and agencies. I specialize in creating data-driven campaigns, testing creative and audiences, and delivering scalable impact while keeping spend efficient. Over the past decade I’ve worked in Spain, Germany, and Finland with SEM, Google Ads, Facebook/Meta, LinkedIn, YouTube, and display programs, collaborating with Sales, Content, SEO and Product Marketing to build cohesive acquisition strategies.…I’m Xabier, a performance-focused digital marketing professional with a track record of driving growth across paid search, social, and programmatic channels for global brands and agencies. I specialize in creating data-driven campaigns, testing creative and audiences, and delivering scalable impact while keeping spend efficient. Over the past decade I’ve worked in Spain, Germany, and Finland with SEM, Google Ads, Facebook/Meta, LinkedIn, YouTube, and display programs, collaborating with Sales, Content, SEO and Product Marketing to build cohesive acquisition strategies.

Xabier Urrutia

Marketer, Marketing Strategist, Growth Marketer, +5

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I’m Xabier, a performance-focused digital marketing professional with a track record of driving growth across paid search, social, and programmatic channels for global brands and agencies. I specialize in creating data-driven campaigns, testing creative and audiences, and delivering scalable impact while keeping spend efficient. Over the past decade I’ve worked in Spain, Germany, and Finland with SEM, Google Ads, Facebook/Meta, LinkedIn, YouTube, and display programs, collaborating with Sales, Content, SEO and Product Marketing to build cohesive acquisition strategies.…I’m Xabier, a performance-focused digital marketing professional with a track record of driving growth across paid search, social, and programmatic channels for global brands and agencies. I specialize in creating data-driven campaigns, testing creative and audiences, and delivering scalable impact while keeping spend efficient. Over the past decade I’ve worked in Spain, Germany, and Finland with SEM, Google Ads, Facebook/Meta, LinkedIn, YouTube, and display programs, collaborating with Sales, Content, SEO and Product Marketing to build cohesive acquisition strategies.

Available to hire

I’m Xabier, a performance-focused digital marketing professional with a track record of driving growth across paid search, social, and programmatic channels for global brands and agencies. I specialize in creating data-driven campaigns, testing creative and audiences, and delivering scalable impact while keeping spend efficient.

Over the past decade I’ve worked in Spain, Germany, and Finland with SEM, Google Ads, Facebook/Meta, LinkedIn, YouTube, and display programs, collaborating with Sales, Content, SEO and Product Marketing to build cohesive acquisition strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

German

Fluent

French

Beginner

Italian

Advanced

Work Experience

Senior Performance Marketing Manager at Semrush

January 1, 2022 - Present

Manage day-to-day operations across paid Search, Display, Video & Social channels to drive growth at efficient scale. Own paid campaigns for Google Ads, GDN, DV360, Campaign Manager, Yahoo DSP, StackAdapt, Facebook/Instagram, LinkedIn, YouTube, Bing, Twitter and emerging paid channels as needed. Strategy implementation and reporting with media, creative testing, audience, budget and important metrics. Perform ad-hoc analyses, weekly reporting, providing insights alongside results and establish a cross-functional communication.

Senior SEM & Paid Social Account Manager at GroupM (WPP)

April 1, 2020 - February 1, 2022

Run paid Marketing campaigns: identify opportunities, prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results. Manage Google Ads, Facebook Ads, Amazon Ads, Linkedin Ads, Pinterest Ads, Mobile/Web Display, SEM/PPC, & all other paid media channels. Implement the tactical application of digital marketing strategies and best practices. Including full campaign optimization, budget pacing/management, CPA management, ad copy A/B testing, etc. Partner with the Sales, Content, SEO, Product Marketing and Brand teams on development and implementation of a coordinated multi- channel customer acquisition strategy.

Agency Account Strategist at Google

February 1, 2019 - April 1, 2020

Campaign creation and optimization for Google Search, Display, Shopping, YouTube and Apps. Secure advertising clients by representing customized Marketing solutions in multicultural fast-paced and goal oriented environments. Serve as a trusted consultant with customers to optimize their advertising investment. Drive revenue growth with existing clients and upsell additional products and platform. Optimize client accounts by analysing and managing their campaing strategy.

Agency Account Strategist - Facebook Ads at Meta / Facebook

January 1, 2018 - January 1, 2019

Facebook & Instagram ads campaign creation & optimization. Secure advertising clients by representing customized Marketing solutions in multicultural past-paced and goal oriented environments. Sales Manager & Marketing research. Drive revenue growth with existing clients and upsell additional products and platform. Measure and report of all digital Marketing campaigns and assess against Goals (ROI and KPIs). Identify Trends and Insights, and Optimize Spend and Performance based on the Insights. Drive Revenue Growth with Existing Clients and Upsell Additional Products and Platform Features. Utilize strong Analytical Ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

PPC Specialist & Sales Manager at Direktorenhaus Berlin

January 1, 2017 - December 1, 2017

Performance Marketing Manager: Google Search, Display & YouTube Ads; Facebook Ads & Instagram Ads. Sales Manager for the Worldtour Event "Handmade in Germany" for EMEA, US & Australia. Effectively Plan and Execute of all Event Details from Start to Finish. Understand the Overall Market - Competitors' Strengths and Weaknesses, Economic Trends, Supply and Demand etc. and know How to Sell Against Them. Close the Best Opportunities for the Location Based On Market Conditions and Location Needs. Liaise with Clients to Find Out Their Exact Event Requirements.