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Hi, I'm Alex Lascu, a motion designer, animator and creative technologist based in Edinburgh. Over more than a decade, I've led and contributed to teams delivering high-impact motion graphics, explainer videos and UX-friendly animation for global brands, startups and education programs. My work spans from lead roles at Amazon Development Centre to freelance projects, with a focus on creative direction, 2D animation, video editing and sound design. I enjoy building scalable motion templates, bridging UX and motion, and exploring AI-assisted imagery and video workflows. I'm passionate about collaborating across disciplines, mentoring teams, and turning ideas into polished visuals that help products shine and pitches land.…Hi, I'm Alex Lascu, a motion designer, animator and creative technologist based in Edinburgh. Over more than a decade, I've led and contributed to teams delivering high-impact motion graphics, explainer videos and UX-friendly animation for global brands, startups and education programs. My work spans from lead roles at Amazon Development Centre to freelance projects, with a focus on creative direction, 2D animation, video editing and sound design. I enjoy building scalable motion templates, bridging UX and motion, and exploring AI-assisted imagery and video workflows. I'm passionate about collaborating across disciplines, mentoring teams, and turning ideas into polished visuals that help products shine and pitches land.

Alex Lascu

Video Editor, Motion Graphic Designer, Animator, +7

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Hi, I'm Alex Lascu, a motion designer, animator and creative technologist based in Edinburgh. Over more than a decade, I've led and contributed to teams delivering high-impact motion graphics, explainer videos and UX-friendly animation for global brands, startups and education programs. My work spans from lead roles at Amazon Development Centre to freelance projects, with a focus on creative direction, 2D animation, video editing and sound design. I enjoy building scalable motion templates, bridging UX and motion, and exploring AI-assisted imagery and video workflows. I'm passionate about collaborating across disciplines, mentoring teams, and turning ideas into polished visuals that help products shine and pitches land.…Hi, I'm Alex Lascu, a motion designer, animator and creative technologist based in Edinburgh. Over more than a decade, I've led and contributed to teams delivering high-impact motion graphics, explainer videos and UX-friendly animation for global brands, startups and education programs. My work spans from lead roles at Amazon Development Centre to freelance projects, with a focus on creative direction, 2D animation, video editing and sound design. I enjoy building scalable motion templates, bridging UX and motion, and exploring AI-assisted imagery and video workflows. I'm passionate about collaborating across disciplines, mentoring teams, and turning ideas into polished visuals that help products shine and pitches land.

Available to hire

Hi, I’m Alex Lascu, a motion designer, animator and creative technologist based in Edinburgh. Over more than a decade, I’ve led and contributed to teams delivering high-impact motion graphics, explainer videos and UX-friendly animation for global brands, startups and education programs. My work spans from lead roles at Amazon Development Centre to freelance projects, with a focus on creative direction, 2D animation, video editing and sound design.

I enjoy building scalable motion templates, bridging UX and motion, and exploring AI-assisted imagery and video workflows. I’m passionate about collaborating across disciplines, mentoring teams, and turning ideas into polished visuals that help products shine and pitches land.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Video Editor at PMI

February 1, 2024 - Present

Delivered over twelve impactful customer-facing motion assets and video montages. Created a fully interactive videogame character rig with actions such as punch, jump, brace, loop, relaxation and decor. Directed creative videos and UI animations; educated team editors on AI advances in visual and video mediums; collaborated with cross-functional teams to align strategies for a crucial B2B presentation; improved internal brand graphic packs to enhance usability; mentored team members and facilitated collaboration opportunities; contributed to SOP improvements for the Creative Studio and initiated an enhancement project for email experiences by adding motion content.

Motion Designer II at Amazon

February 1, 2022 - September 26, 2025

Delivered 40+ animated pieces across fintech, retail, marketplace, and food sectors; produced assets using the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

Video Editor at PMI

February 1, 2024 - Present

Delivered over twelve impactful customer-facing motion assets and video montages; collaborated with cross-functional teams; produced reels and social videos using Adobe Creative Cloud; optimized assets for multiple platforms.

Senior Creative Motion Designer at Thrive Mental Wellbeing

September 1, 2022 - September 26, 2025

Delivered 40+ animated pieces over a multi-month engagement; led conceptualization, motion design, and asset delivery; collaborated with product, marketing, and UX teams; mentored junior designers.

Lead Animator at Media Whale Agency

June 1, 2017 - September 26, 2025

Led and completed various visual projects; created animated assets and sequences; mentored team members and facilitated collaboration between departments; contributed to high-quality animation campaigns.

Freelancer Motion Designer & Animator at Freelancer

April 1, 2008 - Present

Freelanced as a general video provider, handling corporate B2B clips, explainer videos, and related animation requests; managed subcontractors for illustration and 3D assets; delivered customized solutions to clients.

Game Reviewer at IGN Romania

July 1, 2017 - September 26, 2025

Copywriting & CMS formatting; Gameplay recording & montage creation; Music & sound effects editing; Voice-over recording; Quality assessment of game features.

Founder & Lead Organizer at A-Camp – Mountain Summit for Young Adults

September 1, 2018 - September 26, 2025

Created and ran a 6-day geek-culture event with 70+ attendees; event scheduling, marketing graphics, social media advertising; staff management and logistics.

Lead Motion Graphics Designer at Thrive: Mental Health

February 1, 2022 - September 26, 2025

Motion design, UI animation, branding curation; music and sound effects editing; defined project procedures; cross-team project management; tracking & reporting.

Motion Designer at Amazon Development Centre Iasi, Romania

August 1, 2022 - September 26, 2025

Lead motion provider in a high-volume graphics production; created on-store clips, animations, in-app presentations; client-facing interactions; cross-team coordination.

Freelance Motion Designer & Animator at Self-Employed / Freelancer

April 1, 2008 - Present

Freelanced as a general video provider, handling diverse video requests for individuals and companies. Produced numerous corporate B2B clips, explainer videos, and contributed to compositing and animation requests with subcontracted partners.

Lead Animator at Media Whale

February 1, 2012 - July 1, 2017

Directed and animated over 30 explainer videos from start to fruition, coordinating multiple aspects of production for services and products.

Game Reviewer (Volunteer) at IGN Romania

May 1, 2015 - September 1, 2018

Wrote and reviewed gaming titles, produced gameplay montages and audio edits, and contributed to quality assessments of game features.

Founder & Lead Organizer at A-Camp – Mountain Summit for Young Adults

May 1, 2015 - September 1, 2018

Created and led a 6-day geek-culture summit, including event planning, marketing graphics, social media campaigns, and staff coordination for 70+ attendees.

UI/UX Motion Designer II at Amazon Development Centre

September 1, 2019 - February 1, 2022

Led motion design work and templates for UX-focused projects, bridging UX and motion and delivering high-volume client-facing assets including on-store clips and in-app animations.

Freelance Motion Designer & Animator at Self-employed

April 1, 2008 - Present

Provided a broad range of video, animation and motion design services for corporate and individual clients. Produced B2B clips, explainer videos, and contributed to compositing work; managed subcontractors (illustration, 3D assets, voice-overs) and delivered tailored solutions.

Game Reviewer at IGN Romania

February 1, 2012 - July 1, 2017

Copywriting and CMS formatting; gameplay recording and montage creation; music and sound effects editing; voice-over recording and quality assessment of game features for major titles, including Call of Duty: Black Ops III, Dying Light: The Following, Star Wars Battlefront, The Division, Battleborn, and Overwatch.