Product designer with 4+ years of experience in UX research, product strategy, and interface design. With a background in psychology and human-computer interaction, I create thoughtful, user-centered solutions across sectors like telecommunications, health tech, and workforce platforms. I’m especially passionate about using technology to solve real-world problems—especially in spaces where design can drive social good. I thrive in interdisciplinary teams and believe the best ideas come from collaboration and empathy.

Xiang Ting Ho

Product designer with 4+ years of experience in UX research, product strategy, and interface design. With a background in psychology and human-computer interaction, I create thoughtful, user-centered solutions across sectors like telecommunications, health tech, and workforce platforms. I’m especially passionate about using technology to solve real-world problems—especially in spaces where design can drive social good. I thrive in interdisciplinary teams and believe the best ideas come from collaboration and empathy.

Available to hire

Product designer with 4+ years of experience in UX research, product strategy, and interface design. With a background in psychology and human-computer interaction, I create thoughtful, user-centered solutions across sectors like telecommunications, health tech, and workforce platforms.

I’m especially passionate about using technology to solve real-world problems—especially in spaces where design can drive social good. I thrive in interdisciplinary teams and believe the best ideas come from collaboration and empathy.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

UX Consultant at University of Michigan School of Information (UMSI)
August 1, 2023 - Present
Designed and launched an interactive impact dashboard for Gooey.AI, enabling AI-driven success tracking and strategic decision-making for impact organizations. Led user research & usability evaluations, identifying key barriers in digital adoption that improved stakeholder engagement strategies. Developed data-driven UX recommendations for the U-M Prospect & Development Analytics project, refining privacy and data-sharing workflows to optimize user trust and compliance. Spearheaded the accessibility-driven redesign of the LIFE website, ensuring alignment with inclusive design best practices.
Product Designer at TROOPERS
September 30, 2024 - July 15, 2025
Led the end-to-end UX transformation of the TROOPERS website, improving conversion rates and engagement metrics through data-informed UI enhancements. Optimized digital workflows by collaborating with cross-functional stakeholders (Marketing, Engineering, CEO Office) to streamline product development cycles. Conducted in-depth UX research, implementing user insights that increased satisfaction scores by 20% across the TROOPERS platform. Contributed to the Workforce Management System (WMS) UX revamp, enhancing job discovery and application processes for 250,000+ users and 200+ clients.
UI/UX Designer at CelcomDigi
July 31, 2023 - July 15, 2025
Spearheaded the strategic UX evolution of CelcomDigi apps, implementing a scalable design system, customer personas, and journey maps to improve the digital experience for 20M+ users. Led cross-functional UX collaboration between Product, Engineering, and Business Teams, ensuring alignment of UX strategies with business objectives. Enhanced altHR UX design, introducing key product recommendations that streamlined enterprise HR processes and improved user adoption rates. Conducted a data-backed UI/UX revamp of Republic GG, leveraging competitor insights and user behavior analytics, resulting in a notable increase in digital sales revenue.
UI/UX Designer at Auralab Technologies Inc.
October 31, 2021 - July 15, 2025
Conducted user research & A/B testing, leading to a 39% improvement in app usability and a 27.8% increase in retention rates for Breathscape. Performed market analysis & competitive benchmarking, identifying opportunities for UX refinement in the health tech sector. Developed high-impact UI designs, improving product engagement and adoption rates among targeted users.
Research Assistant at University of Michigan, Ann-Arbor
May 31, 2021 - July 15, 2025
Designed and executed quantitative & qualitative research studies, analyzing large-scale datasets to uncover behavioral insights. Presented research findings on digital psychology & UX behavior trends at a national conference with 4,000 attendees.
UI/UX Design Intern at Green Packet Berhad
August 31, 2020 - July 15, 2025
Led UX design improvements for KiplePay’s fintech platform, enhancing accessibility for 500,000+ users. Developed user-friendly merchant flows & wireframes, optimizing digital experiences for 5,000+ marketplace vendors.
Brand Management Intern at Nestlé
August 31, 2019 - July 15, 2025
Conceptualized and liaised with agencies to produce marketing collaterals and premiums. Organized marketing events, PR launches, TVC shoots and roadshows with creative agencies and facilitated promoter trainings for new product launches. Conducted competitive pricing analysis and presented key insights during department-wide strategy reviews. Managed brand sponsorships and marketing initiatives, increasing consumer engagement through multi-channel campaigns.
UX Consultant at University of Michigan School of Information (UMSI)
August 1, 2023 - Present
Designed and launched an interactive impact dashboard for Gooey.AI to enable AI-driven success tracking and strategic decision-making for impact organizations. Led user research and usability evaluations to identify barriers in digital adoption, improving stakeholder engagement strategies. Developed data-driven UX recommendations for the U-M Prospect & Development Analytics project, focusing on privacy and data-sharing workflows to optimize user trust and compliance. Spearheaded an accessibility-driven redesign of the LIFE website, aligning it with inclusive design best practices.
Product Designer at TROOPERS
September 1, 2024 - July 15, 2025
Led the end-to-end UX transformation of the TROOPERS website, enhancing conversion rates and engagement metrics using data-informed UI improvements. Collaborated with cross-functional teams including Marketing, Engineering, and CEO Office to optimize product development cycles. Conducted in-depth UX research, implementing actionable user insights that increased satisfaction scores by 20% across the platform. Contributed to the revamp of the Workforce Management System (WMS), improving job discovery and application processes for over 250,000 users and 200+ clients.
UI/UX Designer at CelcomDigi
July 1, 2023 - July 15, 2025
Led strategic UX evolution of CelcomDigi's apps by developing a scalable design system, detailed customer personas, and journey maps to enhance digital experiences for more than 20 million users. Facilitated cross-functional collaboration among Product, Engineering, and Business Teams to align UX strategies with business objectives. Enhanced altHR UX design by delivering key product recommendations that streamlined enterprise HR processes, boosting user adoption rates. Conducted data-backed UI/UX revamp for Republic GG, resulting in significant increases in digital sales revenue.
UI/UX Designer at Auralab Technologies Inc.
October 1, 2021 - July 15, 2025
Conducted user research and A/B testing for Breathscape, leading to a 39% improvement in app usability and a 27.8% increase in retention rates. Performed market analysis and competitive benchmarking to identify opportunities for UX refinement within the health tech sector. Developed high-impact UI designs that boosted product engagement and adoption among target users.
Research Assistant at University of Michigan, Ann-Arbor
May 1, 2021 - July 15, 2025
Designed and executed quantitative and qualitative research studies, analyzing large-scale datasets to derive behavioral insights. Presented findings on digital psychology and UX behavior trends at a national conference with 4,000 attendees.
UI/UX Design Intern at Green Packet Berhad
August 1, 2020 - July 15, 2025
Led UX design improvements for the KiplePay fintech platform, enhancing accessibility for over 500,000 users. Developed user-friendly merchant flows and wireframes, optimizing digital experiences for more than 5,000 marketplace vendors.
Brand Management Intern at Nestlé
August 1, 2019 - July 15, 2025
Conceptualized and coordinated marketing collateral and promotional materials with agencies. Organized marketing events, PR launches, TV commercials, roadshows, and facilitated promoter trainings for new product launches such as Milo Protein Up. Conducted competitive pricing analysis and delivered insights during strategy reviews. Managed brand sponsorships and campaigns that increased consumer engagement across multiple channels.

Education

Master of Science at University of Michigan
August 1, 2023 - May 31, 2025
Bachelor of Arts at University of Michigan
August 1, 2017 - May 31, 2021
Master of Science at University of Michigan
January 1, 2023 - May 1, 2025
Bachelor of Arts at University of Michigan
January 1, 2017 - May 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Telecommunications, Financial Services, Healthcare, Gaming, Non-Profit Organization

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more