I am the founder-operator of Cookbay, a small UK cross-border product brand. I help product sellers turn fragmented product, cost and fulfilment records into clear decisions and repeatable workflows.

About

I am the founder-operator of Cookbay, a small UK cross-border product brand. I help product sellers turn fragmented product, cost and fulfilment records into clear decisions and repeatable workflows. My hands-on work spans product screening and first listings, multichannel SKU records, inventory reconciliation, unit economics, 3PL invoice reviews and post-sale exception handling. I reconciled 207 master SKUs and 16 aliases across five active stock locations, built single-item and bundle margin worksheets after platform and fulfilment fees, and prepared a UK feasibility review of 52 SKUs for a Chinese manufacturing partner. I take on focused remote research and operations projects and deliver source-linked worksheets, documented assumptions and prioritised next actions. English and Mandarin.

  • Joined October 2026

Skills· 1

Languages

  • EnglishAdvanced
  • ChineseFluent

Industry experience

  • Retail
  • Consumer Goods

Projects · 4

Context. Cookbay needed one consistent view of products and inventory across several sales channels and five active stock locations.

What I did. I reconciled 207 master SKUs and 16 aliases, mapped conflicting item names, and recorded mismatches for review. I built a repeatable spreadsheet structure so product and stock changes could be checked against the master catalogue.

Deliverable. A SKU master, alias map, stock reconciliation log, and prioritised exception list. This is an example from my own business, not a claim of third-party client results.

Full case on Contra: https://www.twine.net/signin

Context. Product revenue alone did not show whether individual items or bundles made commercial sense after platform and fulfilment charges.

What I did. I built a worksheet to compare single-item and bundle economics using selling price, product cost, platform fees, fulfilment charges and other stated assumptions. The model highlights contribution margin and the sensitivity of results to fees and pricing choices.

Deliverable. A reusable margin and bundle-pricing worksheet with assumptions documented, so a seller can test alternatives before changing a listing. This work describes my own operation and does not imply a verified sales uplift.

Full case on Contra: https://www.twine.net/signin

  • Marketing Analyst
  • Marketing Consultant

Context. Fulfilment invoices and stock records were spread across different reports, making it hard to see whether charges and movements matched expectations.

What I did. I compared 3PL invoices with agreed fee schedules and recorded stock movements, categorised mismatches, and documented which items needed follow-up. I translated the findings into an exception register and review workflow that could be repeated each billing period.

Deliverable. An invoice and stock exception log with evidence references, issue categories and suggested next actions. This is an internal Cookbay operations example, not a regulated financial audit.

Full case on Contra: https://www.twine.net/signin

Context. A Chinese manufacturing partner wanted an initial view of whether 52 product SKUs were worth exploring for the UK market. The work was research for a possible launch, not an executed launch.

What I did. I organised the SKU list, gathered UK competitor prices and market references, and recorded questions on positioning, channel fit and costs that would need answers before a go/no-go decision. I separated observed data from assumptions and flagged items needing validation.

Deliverable. A UK-only feasibility worksheet and prioritised follow-up questions for the partner. I do not claim sales, revenue or market-entry outcomes from this research. The partner is unnamed for confidentiality.

Full case on Contra: https://www.twine.net/signin

  • Marketing Analyst
  • Marketing Consultant

Work experience

Founder-operator · CookbayFeb 2024 – Present · 2 yrs 10 mos

Built and operated a small UK cross-border product business from product selection and first listings through multichannel SKU records, unit economics, fulfilment and post-sale exception handling. Reconciled 207 master SKUs and 16 aliases across five active stock locations; built product and bundle margin worksheets after platform and fulfilment fees; reviewed 3PL invoices and stock exceptions. Prepared a UK feasibility review of 52 SKUs for a Chinese manufacturing partner.

Education

BA (Hons) Human Resource Management · University of Plymouth2022 – 2023

Completed Stage 3 in the 2022/23 academic year; degree awarded 7 September 2023. Start month shown is an academic-year estimate.

Postgraduate study toward MSc Business and Management (120 credits completed; degree not awarded) · University of Plymouth2023 – 2024

Completed 120 credits of postgraduate coursework in the 2023/24 academic year. MSc degree not awarded.

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