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Hello, I’m Yaeno Hori, a Marketing Specialist with 8+ years of experience in content marketing, SEO, and international sales operations. I plan and execute data-driven marketing strategies, create engaging content, and drive lead generation through targeted campaigns, newsletters, and webinars. Beyond marketing, I have recently expanded into architectural design tools (AutoCAD, Lumion, ARCHICAD) through academic training, bringing a versatile creative and analytical edge that I apply across industries.…Hello, I’m Yaeno Hori, a Marketing Specialist with 8+ years of experience in content marketing, SEO, and international sales operations. I plan and execute data-driven marketing strategies, create engaging content, and drive lead generation through targeted campaigns, newsletters, and webinars. Beyond marketing, I have recently expanded into architectural design tools (AutoCAD, Lumion, ARCHICAD) through academic training, bringing a versatile creative and analytical edge that I apply across industries.

Yaeno Hori

Digital Marketer, Marketing Strategist, Content Creator, +3

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Hello, I’m Yaeno Hori, a Marketing Specialist with 8+ years of experience in content marketing, SEO, and international sales operations. I plan and execute data-driven marketing strategies, create engaging content, and drive lead generation through targeted campaigns, newsletters, and webinars. Beyond marketing, I have recently expanded into architectural design tools (AutoCAD, Lumion, ARCHICAD) through academic training, bringing a versatile creative and analytical edge that I apply across industries.…Hello, I’m Yaeno Hori, a Marketing Specialist with 8+ years of experience in content marketing, SEO, and international sales operations. I plan and execute data-driven marketing strategies, create engaging content, and drive lead generation through targeted campaigns, newsletters, and webinars. Beyond marketing, I have recently expanded into architectural design tools (AutoCAD, Lumion, ARCHICAD) through academic training, bringing a versatile creative and analytical edge that I apply across industries.

Available to hire

Hello, I’m Yaeno Hori, a Marketing Specialist with 8+ years of experience in content marketing, SEO, and international sales operations. I plan and execute data-driven marketing strategies, create engaging content, and drive lead generation through targeted campaigns, newsletters, and webinars.

Beyond marketing, I have recently expanded into architectural design tools (AutoCAD, Lumion, ARCHICAD) through academic training, bringing a versatile creative and analytical edge that I apply across industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Japanese

Fluent

English

Advanced

Vietnamese

Advanced

Arabic

Beginner

German

Beginner

Work Experience

Marketing Specialist at Yaraku, Inc.

February 1, 2024 - Present

Responsible for social media performance analysis, newsletter operations, white paper development, advertising operations and creative production, and cross-channel acquisition optimization (beyond Google Ads) including LinkedIn and Meta ads. Produces business-facing content on AI/translation topics.

Marketing Specialist at New Contractor’s Network

September 1, 2021 - February 1, 2023

Led general marketing operations, planning and executing display and social media ads (focus on listing ads). Designed media plans and executed twice-monthly email newsletters; monitored performance. Used Google Analytics to evaluate ad and site performance and supported optimization decisions. Managed effectiveness verification of advertising measures and newsletters.

International Sales & Trade Administration at Nihon Chushashin Kogyo Co., Ltd.

July 1, 2018 - September 1, 2021

Managed international B2B sales (90%+ overseas clients); supported overseas exhibitions (No.1 booth). Export trade administration including delivery coordination, quotas, order processing, shipping documents, courier/shipping. Translated technical documents (manuals, product descriptions, engineering materials) and legal documents (NDAs and agreements). Supported mid-career recruitment and training.

Marketing Manager at IB VietNam Corporation

May 1, 2016 - July 1, 2017

Led B2B and B2C property sales across northern Vietnam; initiated and developed the “Sakura Housing” brand, increasing visibility and inquiries via web content, social campaigns, and brochures. Trained local staff in Japanese business etiquette and communication; introduced regular team meetings to improve internal alignment. Supported 50+ clients in housing relocation, strengthening brand trust and recognition.

HR Supervisor & Sales Administration at ICO NIC Co., Ltd.

October 1, 2015 - March 1, 2016

Served as Recruitment Advisor and Career Advisor for Japanese and foreign firms; managed new client acquisition and candidate placement: CV screening, interviews, and account follow-ups. Achieved job postings from 20% of newly approached companies, increasing visibility among non-Japanese firms.

Marketing Specialist at YaKu, Inc.

February 1, 2024 - Present

Planned and executed content marketing and SEO strategies, wrote and optimized articles on AI translation and Asian language translation, and produced targeted newsletters to boost lead generation. Developed white papers (e.g., 'Improving AI Translation Accuracy') and supported MQL-to-SQL conversion. Organized webinars, managed script writing, slide design, and guest speaker coordination. Tracked campaigns with data analytics to refine marketing initiatives.

Marketing Specialist at New Constructor's Network

September 1, 2021 - February 1, 2023

Led general marketing operations, specializing in display and social media ads (Instagram/Facebook). Designed effective media plans and implemented bi-monthly email newsletters to nurture leads. Analyzed advertising performance and website metrics with Google Analytics to optimize strategies.

Marketing Manager at IB Viet Nam Corporation

May 1, 2016 - July 1, 2017

Led B2B and B2C property sales across northern Vietnam; initiated and developed the 'Sakura Housing' brand, increasing visibility and direct inquiries through web content, social media campaigns, and brochures; trained local staff on Japanese business etiquette and communications; organized regular team meetings to boost internal alignment; supported 50+ clients with housing relocations, increasing brand trust and recognition.

HR Supervisor & Sales at Iconic Co., Ltd.

October 1, 2015 - March 1, 2016

Served as Recruiting Advisor and Career Advisor for Japanese and foreign firms; managed new client acquisition and candidate placement, including CV screening, interviewing, and follow-ups; achieved job postings from 20% of newly approached companies, increasing brand visibility with non-Japanese firms.