Available to hire
I’m Yaknel Elorza, a Social Media Content Creator and Marketing Specialist with 10+ years of experience in digital storytelling, content production, and cross-platform strategy. I’m passionate about building inclusive communities and elevating BIPOC and LGBTQ+ voices through data-informed storytelling, collaborative processes, and thoughtful, creative leadership.
I’ve led cross-disciplinary teams across fast-paced, multicultural environments to deliver engaging platform content (Reels, Shorts, live streams, storytelling videos) and unified brand messaging across websites and social channels. I’m driven by authentic, community-driven content and use analytics to guide strategy, growth, and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
Portuguese
Intermediate
Work Experience
Social Media Content Creator / Copywriter at GC Aesthetics (Medical Devices)
July 1, 2025 - October 11, 2025Executed data-driven content and social strategies using A/B testing and analytics; created multimedia content (Reels, Shorts, livestreams); managed editorial calendar; led influencer partnerships and community engagement; launched targeted email campaigns; utilized analytics tools to track performance and trend forecasting.
Retail Associate / Inclusion, Diversity, Equity & Action (IDEA) at Lululemon
January 1, 2024 - October 11, 2025Delivered inclusive shopping experiences aligned with brand values; increased upsell opportunities and customer loyalty.
Assistant Creative Producer at LaLa’s Kitchen Show
April 1, 2020 - October 11, 2025Coordinated end-to-end production for a live cooking show; event coordination, performer communication, and on-site production.
Co-Founder & Meditation Instructor at Stay Mindful
March 1, 2024 - October 11, 2025Led mindfulness programs and guided sessions across Europe; partnered with organizations for corporate wellbeing; facilitated workshops.
Founder at Plume
August 1, 2019 - October 11, 2025Founded a social platform for artists and enthusiasts; led fundraising, team management, and platform operations; developed content strategies to increase engagement and brand visibility.
Content Writer / SEO / Social Media Strategist at Delivery Hero
August 1, 2013 - October 11, 2025Produced SEO-driven content; managed social media; increased organic traffic and engagement through content optimization and analytics.
Author at La Niña Azul
November 1, 2022 - October 11, 2025Authored and contributed to artistic practices; engaged with Madrid & global audiences.
Script Writer at Ballhaus Naunynstraße
November 1, 2019 - October 11, 2025Co-wrote scripts and contributed to queer theatre works; supported writing and live performance.
Creative Producer at Shell Congress
September 1, 2021 - October 11, 2025Coordinated cross-disciplinary congresses; promoted collaboration beyond institutional frameworks; oversaw production cycles across Europe.
Content Creator / Copywriter (Social Media) at GC Aesthetics (Medical Devices)
July 31, 2025 - October 11, 2025Executed data-driven content and social strategies using A/B testing and Social Blade; boosted engagement by 25% and followers by 20% in six months. Created platform-optimized multimedia content (Reels, Shorts, live streams, storytelling videos). Managed editorial calendar to unify brand messaging and increase website traffic by 15%.
Retail Associate / Inclusion Lead at Lululemon
December 31, 2024 - October 11, 2025Led DEI initiatives and community engagement; increased brand mentions by 10% and improved sentiment; supported inclusive campaigns across Amsterdam and Berlin stores.
Podcast Producer & Host at Da Yaknel Podcast
April 1, 2021 - PresentHosted Da Yaknel Podcast, reaching over 2,000 listeners per episode; led end-to-end production from pre- to post-production; expanded audience through marketing strategies and data-driven growth; managed storytelling distribution and engagement.
Creative Producer at Shell Congress
September 30, 2021 - October 11, 2025Coordinated across-disciplinary congresses, bringing together artists, researchers, and practitioners from three continents; managed logistics, content development, and budgeting for a collaborative, cross-cultural event.
Assistant Creative Producer at La Lola’s Kitchen Show
April 30, 2020 - October 11, 2025Creative production for a live cooking performance series; event curation, performer coordination, and community outreach; managed a €40k production budget.
Co-Founder & Meditation Instructor at Stay Mindful
March 31, 2024 - October 11, 2025Co-founded a mindfulness platform; led guided meditation sessions across Europe; partnered with organizations including Tier – Digital Summit, Kenjo, WeWork, UNIT Festival, and Co-Living Festival to deliver programs.
Founder at PlumaGe
August 31, 2019 - October 11, 2025Founded a social platform connecting tattoo artists and enthusiasts; led fundraising, cross-functional team leadership, daily operations, and content strategy to grow brand visibility.
Content Writer / SEO / Social Media Strategist at Delivery Hero
August 31, 2013 - October 11, 2025Created SEO-driven content to boost organic search rankings; produced blogs and web copy; maintained low bounce rates and optimized content with analytics to drive conversions.
Author at La Niña Azul (Artistic Practices)
November 30, 2022 - October 11, 2025Authored works exploring identity and community; contributed to cross-disciplinary projects; engaged in creative writing and collaborative practice across Madrid and worldwide.
Script Writer / Co-Creator / Performer at Ballhaus Naunynstraße
November 30, 2019 - October 11, 2025Co-created and performed in Queer & Quer, a multilingual performance exploring identity and translation; contributed to script development and live performance.
Education
Diploma Creative Writing at Facultad Latinoamericana de Ciencias Sociales
January 1, 2022 - October 11, 2025Bachelor (Art & Photography) at Universitat Abat Oliba
January 1, 2010 - October 11, 2025Diploma (Architecture) at Universidad Santa Maria
January 1, 2007 - October 11, 2025Course: The inner world as a literary genre at UNED, Valencia
January 1, 2023 - October 11, 2025Master Class: The other voices of desire at Sara Torres, Madrid
January 1, 2023 - October 11, 2025Coding Resistance Fellowship at The Futur es
January 1, 2021 - October 11, 2025The Way of Writing Course at Natalie Goldberg
January 1, 2019 - October 11, 2025Diploma Creative Writing at Facultad Latinoamericana de Ciencias Sociales, Dominican Republic
January 1, 2022 - October 11, 2025Bachelor (Art & Photography) at Universitat Abat Oliba, Barcelona, Spain
January 1, 2010 - October 11, 2025Diploma (Architecture) at Universidad Santa Maria, Caracas, Venezuela
January 1, 2007 - October 11, 2025Course: The inner world as a literary genre at UNED, Valencia
January 1, 2023 - October 11, 2025Master Class: The other voices of desire at Sara Torres, Madrid
January 1, 2023 - October 11, 2025Fellowship: Coding Resistance at The Futures
January 1, 2021 - October 11, 2025The Way of Writing at Natalie Goldberg
January 1, 2019 - January 1, 2020Qualifications
Diploma Creative Writing
January 1, 2022 - October 11, 2025Bachelor (Art & Photography)
January 1, 2010 - October 11, 2025Diploma (Architecture)
January 1, 2007 - October 11, 2025Course: The inner world as a literary genre
January 1, 2023 - October 11, 2025Master Class: The other voices of desire
January 1, 2023 - October 11, 2025Fellowship: Coding Resistance
January 1, 2021 - October 11, 2025The Way of Writing
January 1, 2019 - January 1, 2020Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Writer
We have the best writer experts on Twine. Hire a writer in Berlin today.