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Growth-focused marketing leader with international 10+ years experience across tech, FMCG, and services in both B2B and B2C. Bringing a mix of structured analysis, entrepreneurial mindset, and cross-team collaboration to deliver meaningful impact. I help brands grow from €0 to €1M+ in revenue through a mix of strategic vision, data-driven marketing, and creative execution. Passionate about building brands people trust.…Growth-focused marketing leader with international 10+ years experience across tech, FMCG, and services in both B2B and B2C. Bringing a mix of structured analysis, entrepreneurial mindset, and cross-team collaboration to deliver meaningful impact. I help brands grow from €0 to €1M+ in revenue through a mix of strategic vision, data-driven marketing, and creative execution. Passionate about building brands people trust.

Yana Zyma

Growth Marketer, Product Marketer, Brand Strategist, +6

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Growth-focused marketing leader with international 10+ years experience across tech, FMCG, and services in both B2B and B2C. Bringing a mix of structured analysis, entrepreneurial mindset, and cross-team collaboration to deliver meaningful impact. I help brands grow from €0 to €1M+ in revenue through a mix of strategic vision, data-driven marketing, and creative execution. Passionate about building brands people trust.…Growth-focused marketing leader with international 10+ years experience across tech, FMCG, and services in both B2B and B2C. Bringing a mix of structured analysis, entrepreneurial mindset, and cross-team collaboration to deliver meaningful impact. I help brands grow from €0 to €1M+ in revenue through a mix of strategic vision, data-driven marketing, and creative execution. Passionate about building brands people trust.

Available to hire

Growth-focused marketing leader with international 10+ years experience across tech, FMCG, and services in both B2B and B2C. Bringing a mix of structured analysis, entrepreneurial mindset, and cross-team collaboration to deliver meaningful impact. I help brands grow from €0 to €1M+ in revenue through a mix of strategic vision, data-driven marketing, and creative execution. Passionate about building brands people trust.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Polish

Beginner

Spanish; Castilian

Beginner

Work Experience

GTM Lead and Account Executive

September 1, 2024 - Present

Partnerships Communications Strategic Partnerships; secured the largest contract to date, including a major deal with Coupang (Chinese market) that provided over €50k/month; landed significant deals worth €10k+/month; expanded outreach internationally (Chinese and Israeli markets); managed GTM expansion into new markets, adapting positioning and sales strategies to local needs.

Consultant in Personal Brand, Monetisation & Marketing Strategy

October 1, 2023 - Present

Consultant in Personal Brand, Monetisation & Marketing Strategy; developing personal branding, monetisation models, and marketing approaches for clients.

Digital Marketing Specialist at Lemonade agency (IT)

December 1, 2017 - March 1, 2018

Created content for the brands' Facebook ads (mobile games) that increased customer retention rate, gaming length, and in-app purchases. Tested (A/B testing) and created in-app push notifications. Moderated brands' targeting campaigns on social media and analysed in-app clients' behaviour that helped create successful targeting strategies and increase average in-app spends.

Sales and Marketing Specialist at Knorr HoReCa Brand

October 1, 2023 - Present

Launched and grew global HoReCa brand (Knorr) from 0 to €1M in sales; expanded to international markets (China & Israel); led outreach and brand events; negotiated deals; prepared marketing materials.

Project Manager at MOKO Digital Agency

August 1, 2016 - October 1, 2017

Co-founded clothing brand due to strong PR and branding; launched media publications and built brand awareness; managed international SMM projects for Bosch, KFC, Subaru and others.

Project Manager at Moko Digital

August 1, 2016 - October 1, 2017

Coordinated international SMM projects for world-renowned companies like Bosch, KFC, Subaru, and more. Managed project tasks between copywriters, designers, and the ads team, ensuring B2B customer satisfaction and KPI success across all projects under my control. Received a bonus for “best customer service” within the company. Organised and supervised brand events for clients of the photo shoots. Conducted comprehensive project analyses, identifying and implementing opportunities for growth. Managed influencer marketing projects that resulted in over 30% sales growth for our clients.