-Visual Direction & Styling: Established the “Spring/Warm” tone-and-manner and curated two distinct styling concepts (Natural & Sophisticated) for posters and VCRs.

-Content Directing: Developed the storyboard and directing points for the opening and ending VCRs to enhance fan engagement through emotional storytelling.

-Operations Management: Managed end-to-end production logistics, including studio scouting (Gangnam, Seoul), prop sourcing, and detailed shooting timetables to ensure 100% execution efficiency.

Designed a 16-page official performance program book for the Department of Dance at Yongin University. Developed a geometric-frame editorial system that structured photography as a primary layout element — translating the physicality of live performance into a print object that holds meaning without the performer present. Managed print vendor sourcing and order fulfillment end-to-end.

-Data Visualization: Translated complex financial indicators and 3-year growth strategies into intuitive, high-impact charts and layouts.
-Brand Identity: Developed a consistent visual language that reflects the “Stage & Shadow” concept, maintaining a sophisticated and trendy K-POP aesthetic.
-Strategic Layout: Structured the 15-minute presentation flow to maximize investor engagement, from market limitations to our unique solution.

-Led 4-person team to design and print 188-page catalog
Developed layout system balancing distinct chapter identities
-Developed layout system balancing distinct chapter identities within a unified visual language
-Negotiated vendor strategy; reduced print cost by ₩600,000 vs. original estimate

-Designed visual system for real estate bid proposals worth 10B+ KRW
-Built 3-tier information architecture across 30+ slides to guide reviewers to core argument
-Translated financial projections and architectural specs into decision-first visual summaries