Yaren Sayın
Digital Marketing Specialist with 5+ years of experience in developing and executing multi-channel campaigns, including SEO, content marketing, and paid advertising (LinkedIn Ads, Google Ads), and product marketing.
About
Digital Marketing Specialist with 5+ years of experience in developing and executing multi-channel campaigns, including SEO, content marketing, and paid advertising (LinkedIn Ads, Google Ads), and product marketing. Holding a degree in Economics and enriched by international experience through Erasmus+ and Work & Travel programs. Skilled in using tools like HubSpot, Zoho, Google Analytics, and Search Console to deliver data-informed strategies that increase brand visibility and user engagement. Currently based in Germany, bringing strong intercultural communication skills, adaptability, and a proactive approach to dynamic marketing teams.
- 8 years' experience
- Joined July 2025
Skills· 12
Languages
- TurkishFluent
- EnglishFluent
- GermanIntermediate
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Travel & Hospitality
- Retail
- Healthcare
- Manufacturing
- Computers & Electronics
- Education
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Work experience· 4 roles
Developing and implementing comprehensive marketing strategies aligned with business objectives, including defining marketing goals and selecting appropriate digital marketing channels such as relevant blog sites and magazines. Creating and optimizing SEO-based content for various digital marketing channels including websites, blogs, social media, and online advertisements. Creating and scheduling social media content, managing social media accounts, and monitoring social media analytics to measure performance to increase brand awareness and drive traffic and conversions. Managing and optimizing paid advertising campaigns on platforms such as LinkedIn Ads and other digital advertising platforms. Utilizing CRM analytics tools like Hubspot to measure and report on campaign performance, customer engagement, and ROI. Planning and executing marketing events such as product launches, trade shows, and internal events.
Defining marketing and sales tactics in line with growth strategy. Designing marketing-sales funnels to acquire new customers. Developing, planning, executing, and measuring marketing and sales activities. Monitoring and reporting weekly and monthly performance. Creating valuable and consistent content to acquire and retain the target audience. Keeping track of all marketing and sales efforts via CRM platform.
Brand awareness and social media management including daily posting on social channels. Monitoring ads and suggesting improvements. Writing articles and content for the blog according to guidelines. Creating graphics and images for blog content. Organizing user feedback for development team.
Education
Certifications and awards· 8
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