Digital Marketing Specialist with 5+ years of experience in developing and executing multi-channel campaigns, including SEO, content marketing, and paid advertising (LinkedIn Ads, Google Ads), and product marketing. Holding a degree in Economics and enriched by international experience through Erasmus+ and Work & Travel programs. Skilled in using tools like HubSpot, Zoho, Google Analytics, and Search Console to deliver data-informed strategies that increase brand visibility and user engagement. Currently based in Germany, bringing strong intercultural communication skills, adaptability, and a proactive approach to dynamic marketing teams.…

Yaren Sayın

Digital Marketing Specialist with 5+ years of experience in developing and executing multi-channel campaigns, including SEO, content marketing, and paid advertising (LinkedIn Ads, Google Ads), and product marketing. Holding a degree in Economics and enriched by international experience through Erasmus+ and Work & Travel programs. Skilled in using tools like HubSpot, Zoho, Google Analytics, and Search Console to deliver data-informed strategies that increase brand visibility and user engagement. Currently based in Germany, bringing strong intercultural communication skills, adaptability, and a proactive approach to dynamic marketing teams.…

Available to hire

Digital Marketing Specialist with 5+ years of experience in developing and executing multi-channel campaigns, including SEO, content marketing, and paid advertising (LinkedIn Ads, Google Ads), and product marketing. Holding a degree in Economics and enriched by international experience through Erasmus+ and Work & Travel programs. Skilled in using tools like HubSpot, Zoho, Google Analytics, and Search Console to deliver data-informed strategies that increase brand visibility and user engagement. Currently based in Germany, bringing strong intercultural communication skills, adaptability, and a proactive approach to dynamic marketing teams.

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Skills

Experience Level

Language

Turkish
Fluent
English
Fluent
German
Intermediate

Work Experience

Marketing Specialist at Borda Technology
November 1, 2022 - Present
Developing and implementing comprehensive marketing strategies aligned with business objectives, including defining marketing goals and selecting appropriate digital marketing channels such as relevant blog sites and magazines. Creating and optimizing SEO-based content for various digital marketing channels including websites, blogs, social media, and online advertisements. Creating and scheduling social media content, managing social media accounts, and monitoring social media analytics to measure performance to increase brand awareness and drive traffic and conversions. Managing and optimizing paid advertising campaigns on platforms such as LinkedIn Ads and other digital advertising platforms. Utilizing CRM analytics tools like Hubspot to measure and report on campaign performance, customer engagement, and ROI. Planning and executing marketing events such as product launches, trade shows, and internal events.
Sales and Marketing Specialist at Khenda
August 1, 2021 - October 31, 2022
Defining marketing and sales tactics in line with growth strategy. Designing marketing-sales funnels to acquire new customers. Developing, planning, executing, and measuring marketing and sales activities. Monitoring and reporting weekly and monthly performance. Creating valuable and consistent content to acquire and retain the target audience. Keeping track of all marketing and sales efforts via CRM platform.
Marketing & Strategy Associate at Linquip
December 14, 2020 - July 31, 2021
Brand awareness and social media management including daily posting on social channels. Monitoring ads and suggesting improvements. Writing articles and content for the blog according to guidelines. Creating graphics and images for blog content. Organizing user feedback for development team.
Marketing & Strategy Associate at United Towers Educational Consulting
June 1, 2018 - November 24, 2025
Brand awareness and social media management; daily content posting on social channels; monitoring ads and suggesting improvements.

Education

Bachelor's Degree at Dokuz Eylul University
January 1, 2015 - December 31, 2020
Erasmus+ Programme at Tomas Bata University
January 1, 2019 - December 31, 2020

Qualifications

Digital Marketing - HubSpot Academy
March 1, 2022 - April 30, 2023
Content Marketing - HubSpot Academy
October 1, 2022 - November 30, 2023
Digital Marketing Academy - Boğaziçi Üniversitesi
January 1, 2021 - July 22, 2025
Boğaziçi Marka Zirvesi - Boğaziçi Üniversitesi
January 1, 2021 - July 22, 2025
Work and Travel Program - United Towers
June 1, 2018 - July 22, 2025
Digital Advertising - HubSpot Academy
July 1, 2024 - August 31, 2025
SEO - HubSpot Academy
July 1, 2024 - August 31, 2025
HubSpot Digital Marketing Certification
January 11, 2030 - November 24, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Travel & Hospitality, Retail, Healthcare, Manufacturing, Computers & Electronics, Education

Skills

Experience Level