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Hi, I’m Yasemin Ustem, a digital product and service designer with a background in economics and experience in user-centered design, product development, and strategic project management. I’m currently pursuing an MSc in Digital Design at the University of York, with a particular focus on financial systems, investment journeys, and decision-making clarity.…

Yasemin Ustem

Product Designer, UX Designer, UI Designer, +3

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Hi, I’m Yasemin Ustem, a digital product and service designer with a background in economics and experience in user-centered design, product development, and strategic project management. I’m currently pursuing an MSc in Digital Design at the University of York, with a particular focus on financial systems, investment journeys, and decision-making clarity.…

Available to hire

Hi, I’m Yasemin Ustem, a digital product and service designer with a background in economics and experience in user-centered design, product development, and strategic project management.

I’m currently pursuing an MSc in Digital Design at the University of York, with a particular focus on financial systems, investment journeys, and decision-making clarity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Work Experience

Treasury Intern at Dowaksa

February 1, 2018 - May 1, 2018

Identified trends, risks, and opportunities through financial data analysis. Delivered insights via detailed reports to senior management and the board of directors.

Part-Time Employee at Sabancı University

February 1, 2018 - May 1, 2018

Conducted one-on-one meetings with alumni to support students in need; organized alumni events; leveraged strong communication and organizational skills to deliver goal-oriented results.

Strategic Program Assistant Manager at Akbank

August 1, 2021 - September 1, 2023

Designed scalable workflows to streamline project operations and improve resource allocation. Collaborated across teams to drive innovation, monitor KPIs, and adapt strategies to shifting business needs. Received the Akbank Top Performer Award for excellence in collaboration, innovation, and results.

Product Owner at Akbank

September 1, 2023 - July 1, 2025

Led end-to-end development of features for Akbank Mobile serving 10M+ users. Delivered user-centered redesigns in investment, insurance, and accounts journeys. Digital Portfolio Management: Turned a niche financial service into a more accessible digital product through UX improvements. For You: Improved engagement by designing a personalized recommendation engine using behavioral insights. Future Club: Presented development aspects of Akbank and innovative ideas to the CEO and vice general managers by the juniors.

Senior Digital Product & Service Design Manager at Akbank

September 1, 2023 - July 1, 2025

Led end-to-end development of features for Akbank Mobile serving 10M+ users. Delivered user-centered redesigns in investment, insurance, and accounts journeys. Digital Portfolio Management: turned a niche financial service into a more accessible digital product through UX improvements. For You: improved engagement by designing a personalized recommendation engine using behavioral insights. Future Club: the development aspects of Akbank and innovative ideas presented to the CEO and vice general managers by the juniors.