Yasmin Blanco

Freelance Designer at Freelance (Sydney)

Delivering design solutions for clients across events, music, and cultural projects, including visual identity, social media assets, digital assets, website design, and presentations.

Product Designer at Nine Network

Designed end-to-end product experiences for Nine’s publishing brands (The Sydney Morning Herald, Financial Review, Good Food, Nine.com.au); built a design system from scratch, mapped user flows, wireframes, prototypes, conducted user testing, and delivered specs to development; led article gifting for the Financial Review app; designed a live results dashboard for The Voice Referendum 2023.

Creative Services Manager at ADAPT, Events, Marketing Research & Advisory Company

Led the creative direction for the company’s events, website, and product branding; grew the design function from an individual role to leading a team of three; led a website redesign that improved brand positioning and increased lead inquiries by 400%.

Creative Art Director at Mango Group (Digital Marketing Agency)

Developed key visuals for clients such as Nestlé, Colgate, Nivea, and BASF's premium brand Suvinil; implemented brand assets in stores nationwide to promote products.

Brand Designer at Brand er, Branding Studio

Worked on brand identity, product packaging, editorial, and digital design for clients.

Junior Art Director at Martin Luz, Advertising Agency

Assisted in the concept and development of design material for clients such as Walmart and Travelex’s Confidence Cambio; collaborated with cross-functional teams to create digital assets, landing pages, brochures, and branding for exhibition stands.

Art & Design Lead at Latinx Mardi Gras Float

Led the creative direction for the Latinx Mardi Gras float, marching annually with 80 participants since 2018; developed visuals, props, vehicle decorations, outfits, and coordinated workshops.

Delivers design solutions for clients across events, music, and cultural projects, including visual identity, social media assets, digital assets, website design, and presentations.

Product Designer at Nine Network

Designed end-to-end product experiences for Nine’s publishing brands (The Sydney Morning Herald, Financial Review, Good Food, Nine.com.au). Led the development of the first Good Food mobile app, built a design system from scratch, mapped user flows, wireframes, and prototypes, conducted user testing, managed stakeholders, and delivered detailed specs to the development team. Introduced article gifting for the Financial Review app and designed a live results dashboard for The Voice Referendum 2023.

Creative Services Manager at ADAPT, Events, Marketing Research & Advisory Company

Led the creative direction for the company’s events, website, and product branding, delivering designs and assets in collaboration with developers and stakeholders. Grew the design function from an individual role to a team of three; led a website redesign that improved brand positioning and drove a 400% increase in lead inquiries.

Digital Designer at ADAPT, Events, Marketing Research & Advisory Company

Worked on campaigns to drive brand awareness and engagement for product launches, store positioning, and B2B activation, collaborating with a diverse team of designers, project managers, content producers, and stakeholders.

Creative Art Director at Mango Group, Digital Marketing Agency

Developed key visuals for clients such as Nestlé, Colgate, Nivea, and BASF's premium brand Suvinil, and implemented brand assets in stores nationwide to promote and showcase their products.

Brand Designer at Branding Studio

Worked on design concepts for clients, ranging from brand identity and product packaging to editorial and digital design.

Junior Art Director at Martin Luz, Advertising Agency

Assisted in the concept and development of design material for clients such as Walmart and TravelEx’s Confidence Cambio; created digital assets, landing pages, brochures, and branding for exhibition stands.

Art & Design Lead at Latinx Mardi Gras Sydney

Leading the creative direction for the Latinx Mardi Gras float, marching annually with 80 participants since 2018; developing visuals, props, vehicle decorations, outfits; managing production timelines and on-site setup.

Creative Director & Marketing Lead at Movement Music

Define and lead the creative and marketing vision for Movement Music, shaping brand storytelling and audience experience across events and campaigns. Plan and execute multi-channel marketing initiatives, including social media, EDMs, digital assets, and promotional content. Collaborate with artists, venues, and production teams to align creative direction, marketing, and operational delivery. Oversee end-to-end event execution on-site, ensuring consistent and high-quality brand expression across staging, décor, and audience touchpoints.

Senior Designer at Freelance

Advise and collaborate with agencies and private clients on branding, digital strategy, and experience design for events, music, and cultural projects. Design and deliver visual identities, websites, mobile apps, and UX/UI solutions, ensuring consistency across all touchpoints. Lead creation of brand activations, digital campaigns, social media assets, and presentations, translating client goals into engaging, cohesive experiences.

Product Designer at Nine Network

Designed end-to-end product experiences for Nine’s publishing brands, including The Sydney Morning Herald, Financial Review, Good Food, and Nine.com.au. Designed the first Good Food mobile app, enabling users to discover curated restaurant recommendations and recipes. Built a design system from scratch, mapped out user flows, wireframes, prototypes, conducted user testing, managed stakeholders, and delivered detailed specs to the development team. Led the introduction of article gifting for the Financial Review app, allowing users to share free article access with non-subscribers, expanding audience reach. Designed a live results dashboard for The Voice Referendum 2023, Australia’s first digital election, creating scalable components across Nine’s publishing brands for real-time election updates.

Creative Services Manager at ADAPT

Led the creative direction for the company’s events, website, and product branding, delivering designs and assets in collaboration with developers and stakeholders. Grew the design function from an individual role to leading a team of three, expanding creative services. Led a website redesign that improved brand positioning and drove a 400% increase in lead inquiries.

Digital Designer at ADAPT

(2017 - 2021) Digital Designer at ADAPT; contributed to digital design projects for events, branding, and campaigns, collaborating with developers and stakeholders.

Creative Director at Manga Group

Developed key visuals for clients such as Nestlé, Colgate, Nivea, and BASF's premium brand Suvinil, and implemented brand assets in stores nationwide to promote and showcase their products. Worked on campaigns to drive brand awareness and engagement for product launches, store positioning, and B2B activation, collaborating with a diverse team of designers, project managers, content producers, and stakeholders.

Designer at Branding Studio

Worked on design concepts for clients, ranging from brand identity and product packaging to editorial and digital design.

Junior Art Director at Martin Luz, Advertising Agency

Assisted in the concept and development of design material for clients such as Walmart and Travelex’s Confidence Cambio. I worked in partnership with other teams across various projects, including creating digital assets, landing pages, brochures, and branding for exhibition stands.

Creative Services Manager at ADAPT, Events, Marketing Research & Advisory Company

Led the creative direction for the company’s events, website, and product branding, delivering designs and assets in collaboration with developers and stakeholders. Grew the design function from an individual role to leading a team of three, expanding creative services. Led a website redesign that improved brand positioning and drove a 400% increase in lead inquiries.

Digital Designer at ADAPT, Events, Marketing Research & Advisory Company

(2017 - 2021) Digital Designer