I am an early-career Social Media and Digital Marketing Executive based in Lebanon, with hands-on experience managing multi-platform campaigns, influencer collaborations, and data-driven strategies that grow engagement and visibility. Skilled in creating content calendars, producing multimedia assets, and tracking KPIs to optimize performance, I am passionate about creative storytelling, community building, and delivering measurable results. I am fully remote-ready and open to relocating to grow within a dynamic environment. Throughout my professional journey, I have contributed to luxury retail, business development, and non-profit sectors remotely across the MENA region, successfully managing events, influencer collaborations, and campaigns. I am enthusiastic about leveraging my skills in social media management, digital marketing, and content creation to further enhance brand visibility and engagement in innovative ways.

Yasmine Naim

I am an early-career Social Media and Digital Marketing Executive based in Lebanon, with hands-on experience managing multi-platform campaigns, influencer collaborations, and data-driven strategies that grow engagement and visibility. Skilled in creating content calendars, producing multimedia assets, and tracking KPIs to optimize performance, I am passionate about creative storytelling, community building, and delivering measurable results. I am fully remote-ready and open to relocating to grow within a dynamic environment. Throughout my professional journey, I have contributed to luxury retail, business development, and non-profit sectors remotely across the MENA region, successfully managing events, influencer collaborations, and campaigns. I am enthusiastic about leveraging my skills in social media management, digital marketing, and content creation to further enhance brand visibility and engagement in innovative ways.

Available to hire

I am an early-career Social Media and Digital Marketing Executive based in Lebanon, with hands-on experience managing multi-platform campaigns, influencer collaborations, and data-driven strategies that grow engagement and visibility. Skilled in creating content calendars, producing multimedia assets, and tracking KPIs to optimize performance, I am passionate about creative storytelling, community building, and delivering measurable results. I am fully remote-ready and open to relocating to grow within a dynamic environment.

Throughout my professional journey, I have contributed to luxury retail, business development, and non-profit sectors remotely across the MENA region, successfully managing events, influencer collaborations, and campaigns. I am enthusiastic about leveraging my skills in social media management, digital marketing, and content creation to further enhance brand visibility and engagement in innovative ways.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing Executive at The Cask and Barrel – G. Vincenti & Sons
September 1, 2024 - Present
Managed and optimized brand's social media presence across platforms, fostering active community engagement and dialogue with followers. Led influencer collaborations and community-driven campaigns to boost brand visibility and customer loyalty. Tracked KPIs, monitored online reviews, and reported insights for strategy refinement with a focus on content calendars and campaigns. Produced and edited video/photo content for digital campaigns and product launches. Coordinated and executed in-store and restaurant events. Key achievement: Increased organic social media reach and engagement within the first 6 months.
Business Development Officer at Salem Group S.A.R.L
August 31, 2024 - September 1, 2025
Conducted market research and competitive analysis for strategic planning. Built and maintained relationships with clients, stakeholders, and industry professionals ensuring long-term partnerships. Oversaw end-to-end execution of remote photoshoots abroad, including logistics. Managed remote social media content production and supported campaign launches across MENA, securing new contracts through digital visibility. Key achievement: Secured two new client contracts and led a high-impact project launch in Egypt (Yabi Application).
Digital Marketing Intern at Upvantage, Dubai
January 1, 2024 - September 1, 2025
Created and scheduled content across Instagram, Facebook, and LinkedIn platforms. Ran Google Ads and Facebook Ads campaigns, optimizing budgets and performance. Analyzed SEO performance using SEMrush and Google Analytics. Wrote blog articles and coordinated website updates.
Communication Officer at Heinrich-Böll-Stiftung, Middle East Office
September 30, 2023 - September 1, 2025
Built social media accounts from scratch and established brand tone. Managed paid media campaigns and organic content strategies. Oversaw press activity and coordinated radio & TV interviews. Created and executed community-focused media campaigns to strengthen public engagement.
Marketing Coordinator (Part-Time) at Arakna
January 1, 2021 - Present
Managed customer communication and email marketing campaigns to maintain engagement and loyalty. Organized order logistics and maintained accounting documentation. Built Arakna's Brand Book.
Marketing Executive at The Cask and Barrel (G. Vincenti & Sons)
September 1, 2024 - Present
Managed and optimized brand’s social media presence across platforms, fostering active community engagement and dialogue with followers. Led influencer collaborations and community-driven campaigns to boost brand visibility and customer loyalty. Tracked KPIs, monitored online reviews, and reported insights to management for strategy refinement. Produced and edited video/photo content for digital campaigns and product launches. Coordinated and executed in-store and restaurant events. Oversaw the brand’s website, improving user experience and contributing to a 20% increase in sales during campaign periods. Key achievement includes increasing organic social media reach and boosting engagement within the first 6 months.
Business Development Officer at Salem Group S.A.R.L
August 31, 2024 - September 2, 2025
Conducted market research and competitive analysis for strategic planning. Built and maintained relationships with clients, stakeholders, and industry professionals to ensure long-term partnerships. Oversaw end-to-end execution of remote photoshoots abroad including logistics. Managed remote social media content production and supported campaign launches across MENA, securing new contracts through digital visibility. Key achievement includes securing 2 new client contracts and leading a high-impact project launch in Egypt (Yabi Application).
Digital Marketing Intern at Upvantage
January 1, 2024 - September 2, 2025
Created and scheduled content across digital platforms including Instagram, Facebook, and LinkedIn. Ran Google Ads and Facebook Ads campaigns, optimizing budget and performance. Analyzed SEO performance using SEMrush and Google Analytics. Wrote blog articles and coordinated website updates.
Communication Officer at Heinrich-Böll-Stiftung, Middle East Office
September 30, 2023 - September 2, 2025
Built social media accounts from scratch and established brand tone. Managed paid media campaigns and organic content strategies. Oversaw press activity and coordinated radio & TV interviews. Created and executed community-focused media campaigns to strengthen public engagement.
Marketing Coordinator (Part-Time) at Arakna (Family Business)
January 1, 2021 - Present
Managed customer communication and email marketing campaigns to maintain engagement and loyalty. Organized order logistics and maintained accounting documentation. Worked on building Arakna’s Brand Book.

Education

Bachelor of Marketing (Emphasis in Digital Marketing) at American University of Science and Technology (AUST)
January 1, 2021 - January 1, 2024
Bachelor of Marketing (Emphasis in Digital Marketing) at American University of Science and Technology (AUST)
January 1, 2021 - January 1, 2024

Qualifications

AI for Everyone - DeepLearning.AI - Coursera
January 11, 2030 - September 1, 2025
Artificial Intelligence: An Overview - Politecnico di Milano - Coursera
January 11, 2030 - September 1, 2025
AI, Business & the Future of Work - Lund University - Coursera
January 11, 2030 - September 1, 2025
Technologies & Platforms for Artificial Intelligence - Coursera
January 11, 2030 - September 1, 2025
AI for Everyone - DeepLearning.AI - Coursera
January 11, 2030 - September 2, 2025
Artificial Intelligence: An Overview - Politecnico di Milano - Coursera
January 11, 2030 - September 2, 2025
AI, Business & the Future of Work - Lund University - Coursera
January 11, 2030 - September 2, 2025
Technologies & Platforms for Artificial Intelligence - Coursera
January 11, 2030 - September 2, 2025

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization