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Results-driven Digital and Marketing Specialist with 4.5 years’ experience across agency and in-house environments, specialising in social media strategy, paid ads, campaign management, influencer relations, and content creation. Adept at balancing creative storytelling with data-led optimisation to deliver measurable growth and ROI through multi-channel marketing. Manages CRM systems, campaign tracking, and client communications while coordinating cross-channel campaigns across digital and print. Proven in reporting and analytics, stakeholder collaboration, and end-to-end planning, execution, and optimisation of marketing campaigns to drive lead generation and business growth.…Results-driven Digital and Marketing Specialist with 4.5 years’ experience across agency and in-house environments, specialising in social media strategy, paid ads, campaign management, influencer relations, and content creation. Adept at balancing creative storytelling with data-led optimisation to deliver measurable growth and ROI through multi-channel marketing. Manages CRM systems, campaign tracking, and client communications while coordinating cross-channel campaigns across digital and print. Proven in reporting and analytics, stakeholder collaboration, and end-to-end planning, execution, and optimisation of marketing campaigns to drive lead generation and business growth.

Yasmine Tenca

Digital Marketer, Social Media Manager, Marketing Analyst, +2

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Results-driven Digital and Marketing Specialist with 4.5 years’ experience across agency and in-house environments, specialising in social media strategy, paid ads, campaign management, influencer relations, and content creation. Adept at balancing creative storytelling with data-led optimisation to deliver measurable growth and ROI through multi-channel marketing. Manages CRM systems, campaign tracking, and client communications while coordinating cross-channel campaigns across digital and print. Proven in reporting and analytics, stakeholder collaboration, and end-to-end planning, execution, and optimisation of marketing campaigns to drive lead generation and business growth.…Results-driven Digital and Marketing Specialist with 4.5 years’ experience across agency and in-house environments, specialising in social media strategy, paid ads, campaign management, influencer relations, and content creation. Adept at balancing creative storytelling with data-led optimisation to deliver measurable growth and ROI through multi-channel marketing. Manages CRM systems, campaign tracking, and client communications while coordinating cross-channel campaigns across digital and print. Proven in reporting and analytics, stakeholder collaboration, and end-to-end planning, execution, and optimisation of marketing campaigns to drive lead generation and business growth.

Available to hire

Results-driven Digital and Marketing Specialist with 4.5 years’ experience across agency and in-house environments, specialising in social media strategy, paid ads, campaign management, influencer relations, and content creation. Adept at balancing creative storytelling with data-led optimisation to deliver measurable growth and ROI through multi-channel marketing.

Manages CRM systems, campaign tracking, and client communications while coordinating cross-channel campaigns across digital and print. Proven in reporting and analytics, stakeholder collaboration, and end-to-end planning, execution, and optimisation of marketing campaigns to drive lead generation and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Sales and Marketing Coordinator at Fire Safe Australia and New Zealand

January 1, 2026 - Present

Digital and marketing specialist role focused on coordinating sales and marketing activities. Supports multi-channel campaign planning and execution, content oversight, social and web asset support (including email marketing and design). Collaborates with internal teams and external stakeholders to deliver integrated campaign outcomes and report on performance metrics to improve visibility into results.

Digital and Marketing Specialist

January 1, 2024 - January 1, 2026

Developed paid media strategies for 20+ clients, achieving an average 25% increase in ROAS. Delivered monthly performance reports using Google Analytics and CM360. Acted as key point of contact for external media agencies, troubleshooting and solving campaign and tracking issues. Liaised with clients to understand objectives and build tailored marketing plans; managed influencer partnerships and brand activations; supported end-to-end event and experiential campaign planning and analysis to inform future strategies.

Marketing Specialist at Louder Digital Agency

January 1, 2023 - January 1, 2024

Worked as a marketing specialist supporting marketing campaign management, content development, email marketing activities, design support, and social/web asset creation. Collaborated with teams and stakeholders to support integrated campaign delivery and execution.

Marketing Growth Specialist at Social X Digital Agency

January 1, 2021 - January 1, 2022

Supported client service coordination and marketing strategy delivery. Worked on campaign management, email marketing, analytics and reporting, and content creation (including social and web assets with design support). Provided campaign insights to inform future strategy decisions and assisted with end-to-end execution and optimisation tasks.