Brand Marketing Manager at d’Alba Global

Led a large-scale global influencer seeding campaign across US, CA, UK, and EU (DE, FR, ES, IT) engaging 840+ creators; launched and managed Discord community and @dalba_ambassadors Instagram; scaled communities to 6,785 Discord members, 9,100 Instagram followers, and 4,447 Threads followers; outreached to 4,000+ micro and nano influencers; planned creator challenges, polls, trend insights, and PR updates; designed incentive programs including $1,000 and $500 Amazon gift cards; executed a Seoul Brand Trip for creators with 500K+ views; managed end-to-end seeding logistics and content planning; supervised external agencies SKEEPERS and ADVIER.

Brand Marketing Associate at BAZZAAL

Managed campaigns for 70+ beauty and consumer brands, coordinating client requirements, budgets, timelines, deliverables, and communications with internal teams and external partners. Built and maintained client and partner relationships by proactively addressing requirements and resolving issues to ensure smooth execution. Conducted market and audience research to identify consumer trends and new content opportunities, then translated insights into recommendations and execution plans. Developed and executed digital campaigns, including a UGC campaign that attracted 1,000+ participants within two days, increasing participation and reach. Measured performance using Excel, Google Sheets, and social analytics, tracked KPIs, and prepared reports for optimization. Created and edited supporting video and creative assets using Canva and CapCut; worked cross-functionally across account management, marketing, operations, and logistics across multiple time zones.

Influencer Partnership Associate at BAZZAAL

Casted 500+ global influencers per month for Instagram and TikTok campaigns across 70 K-beauty brands; managed full-cycle influencer seeding (casting, briefs, shipping, CS); developed briefs, storyboards, and guidelines; produced newsletters via Notion and Mailchimp; created original social content contributing to viral posts; initiated UGC concepts with 1,000+ creator sign-ups in 2 days; tracked real-time insights with MightyScout, Meta, and Broadcast Channel; led influencer communications via ManyChat; collaborated across global teams and time zones; used Canva, CapCut, Meta Business Suite, Notion, ManyChat.