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Digital Marketing & Content Strategist with a strong focus on creative storytelling, data- driven planning, and community growth. Experienced in developing and leading cross- platform campaigns from concept to execution. Skilled at connecting brand identity with audience insight to deliver measurable results across social media and digital channels. Combines a creative eye for content with analytical thinking, ensuring each campaign strengthens engagement, visibility, and sales. Fluent in German and English, with a deep understanding of International creative markets and digital trends.…Digital Marketing & Content Strategist with a strong focus on creative storytelling, data- driven planning, and community growth. Experienced in developing and leading cross- platform campaigns from concept to execution. Skilled at connecting brand identity with audience insight to deliver measurable results across social media and digital channels. Combines a creative eye for content with analytical thinking, ensuring each campaign strengthens engagement, visibility, and sales. Fluent in German and English, with a deep understanding of International creative markets and digital trends.

Yedid Lumbantobing

Content Creator, Creative Director, Social Media Manager, +4

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Digital Marketing & Content Strategist with a strong focus on creative storytelling, data- driven planning, and community growth. Experienced in developing and leading cross- platform campaigns from concept to execution. Skilled at connecting brand identity with audience insight to deliver measurable results across social media and digital channels. Combines a creative eye for content with analytical thinking, ensuring each campaign strengthens engagement, visibility, and sales. Fluent in German and English, with a deep understanding of International creative markets and digital trends.…Digital Marketing & Content Strategist with a strong focus on creative storytelling, data- driven planning, and community growth. Experienced in developing and leading cross- platform campaigns from concept to execution. Skilled at connecting brand identity with audience insight to deliver measurable results across social media and digital channels. Combines a creative eye for content with analytical thinking, ensuring each campaign strengthens engagement, visibility, and sales. Fluent in German and English, with a deep understanding of International creative markets and digital trends.

Available to hire

Digital Marketing & Content Strategist with a strong focus on creative storytelling, data- driven planning, and community growth.
Experienced in developing and leading cross- platform campaigns from concept to execution. Skilled at connecting brand identity with audience insight to deliver measurable results across social media and digital channels. Combines a creative eye for content with
analytical thinking, ensuring each campaign strengthens engagement, visibility, and sales. Fluent in German and English, with a deep understanding of International creative markets and digital trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Fluent

Work Experience

Project Manager (Social Media) at In Talenta (Jakarta)

January 1, 2023 - Present

Creative Strategy & Campaign Development, Digital Marketing & Performance, Social Media Management, Content Creation & Design, Project & Team Leadership, Client & Partnership Collaboration.

Freelance Social Media Manager at Afro Beats Festival

January 1, 2023 - Present

Managed social media presence and content production for Afro Beats Festival 2023. Created branding assets, coordinated cross-platform content, and optimized engagement and reach through targeted campaigns and timely posts.

Social Media Manager at In Talenta (Jakarta)

January 1, 2022 - December 31, 2023

Developed and led social media strategies and creative campaign rollouts for clients including BMG/Telamo, Artcom, and Shop 24. Managed in-house social media for In Talenta and coordinated cross-platform campaigns. Led a team of social media, ads, editing, and content specialists, ensuring strong brand consistency and measured outcomes. Oversaw growth of Schlager ff1 alle, building it into the largest Schlager platform in Germany across major channels. Defined project goals, KPIs, timelines, and budgets, tracked results, and optimized campaigns for performance.

Social Media Manager / Content Strategist at Talent a / Telamo / BMG

January 1, 2022 - Present

Led social media and content strategy across Jakarta, Indonesia. Built and managed a cross-functional content calendar, produced viral campaigns (over 423M YouTube views and 200M TikTok views), and established consistent artist branding across 13+ channels. Coordinated with partners to align content with merchandising and fan engagement, and implemented data-driven campaigns to optimize performance. Supported corporate clients with account management and service optimization, contributing to multiple top German artist campaigns (e.g., Amigos, Daniela Afi nto, Fantasy).

IT Help Desk at PT ABAC Computer Centre

January 1, 2011 - December 31, 2022

Monitored customer satisfaction across all company products and services. Handled daily client communication, including support for Dutch clients, and produced operational reports. Conducted data center and network monitoring; identified and resolved client-server issues.